Multiple choice

A method of creating a typical consumer perception so that the consumer is made to buy the product is called as _______

  1. Tricky pricing

  2. On-demand pricing

  3. Psychological pricing

  4. Discount pricing
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Psychological pricing is a strategy that leverages consumer perception and psychology to influence purchasing decisions. It uses pricing tactics like charm pricing (\$9.99 instead of \$10) to create the illusion of a better deal. This method specifically targets consumer psychology rather than being based on costs, demand, or simple discounting.

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