Multiple choice

What is meant by Account Specific Marketing?

  1. The use of specific information about individual customers and/or prospects to implement more effective and efficient marketing communications.

  2. Development of customised promotional programs for individual retail accounts by marketers.

  3. The use of non traditional media to market one's product often employing a typical effort and often attempting to capitalise on competitor's promotional efforts.

  4. Advertising done by companies within the limited geographic area where they do business.

  5. None of these
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Development of customised promotional programs for individual retail accounts by marketers is known as Account Specific Marketing.

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