Multiple choice

Which of the following is a measure of degree of brain activity that can be used to assess an individual's reactions to an advertisement?

  1. Alpha Activity

  2. Audimeter

  3. Audiotex

  4. Carryover Effect

  5. None of these

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Alpha Activity is a measure of degree of brain activity that can be used to assess an individual's reactions to an advertisement.