Multiple choice

Which of the following is a business model by which a company integrates both offline and online presences?

  1. Disintermediation

  2. Collective business system

  3. Brick and mortar

  4. Showrooming

  5. Bricks and clicks
Reveal answer Fill a bubble to check yourself
E Correct answer
Explanation

Bricks and clicks is a business model by which a company integrates both offline (bricks) and online (clicks) presences, sometimes with the third extra flips (physical catalogs). Additionally, many will also offer telephone ordering as well, or at least provide telephone sales support.

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