Multiple choice

According to Kotler, what are the three hurdles that company faces in converting to marketing orientation?

  1. Organized resistance, slow learning, and fast forgetting

  2. Management, customer reaction, and competitors' response

  3. Decreased profit, increased R and D, and additional distribution

  4. Forecasted demand, increased sales expenses, and increased inventory cost

  5. Customer focus, profitability and slow learning

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Organized resistance is epecially strong in the industries where marketing is introduced for the first time, learning process is also slow and fast forgetting.

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