Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,245 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

Brand extension strategiesPricing strategiesGreen marketing conceptsProduct packaging functionsCustomer satisfaction methods

Marketing Concepts and Strategies Questions

Multiple choice brochure/leaflet/flyer/pamphlet writing english

Select the best option.

A _____________ is a small pamphlet that contains advertising and promotional material. 

  1. classified advertisement

  2. brochure

  3. leaflet

  4. report
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Choice B is correct as brochures are like pamphlets but used for selling a product. Choice A is wrong as classified advertisements are not brochures or pamphlets. Choice C is wrong as a leaflet does not give muchdetail. Choice D is wrong as a report would not sell a product. 

Multiple choice elements of accounts using computerised accounting system grouping and codification of accounting steps in installation of cas accounting information system

Business process in the marketing and sales department involves which of the following activity?

  1. inquiry

  2. Entry of outputs

  3. Dispatch of bill

  4. Billing to supplier
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The business process in the marketing and sales department involves the following activities:
1) Inquiry
2) Contact creation
3) Entry of orders
4) Dispatch of goods
5) Billing to customers

Multiple choice elements of accounts using computerised accounting system grouping and codification of accounting steps in installation of cas accounting information system

Under ______________, the business process in the marketing and sales department involve functions such as inquiry, contact creation, entry of orders, etc.

  1. AIS and Marketing Information System

  2. AIS and Manufacturing Information System

  3. Accounting Information System

  4. Manufacturing Information System
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The integration of Accounting Information Systems (AIS) with Marketing Information Systems allows for the seamless handling of sales-related business processes like inquiries, order entry, and customer contact management.

Multiple choice business organisation introduction to financial markets concept of financial market meaning and definition of financial market concepts and functions of financial markets

An entry strategy in which a firm maintains its production facilities within its home country and transfers its products for sale in foreign markets is known as _________.

  1. Exporting

  2. Licensing

  3. Franchising

  4. International management
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

An entry strategy in which a firm maintains its production facilities within its home country and transfers its products for sale in foreign markets is known as exporting. Exporting can be defined as the act or process of sending goods and services to a foreign country for sale. Exporting helps to upgrade the rate of economic growth.

Multiple choice business organisation introduction to financial markets concept of financial market meaning and definition of financial market concepts and functions of financial markets

The most important techniques for maintaining marketing control is?

  1. Cost analysis

  2. Market share analysis

  3. Non-financial control

  4. Marketing audit
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Cost analysis is a primary technique for marketing control, as it helps evaluate the profitability of different marketing activities, products, or territories. While market share and audits are also used, cost analysis is fundamental for maintaining financial control over marketing efforts.

Multiple choice business organisation introduction to financial markets concept of financial market meaning and definition of financial market concepts and functions of financial markets

Which strategy involves the substantial modification of existing products or the creation of new but related products that can be marketed to current customers through established channels?

  1. Product Development

  2. Market Penetration

  3. Diversification

  4. Market Development
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Product development strategy involves the substantial modification of existing products or the creation of new but related products that can be marketed to current customers through established channels. It helps in the process of expansion of the existing business. Product development strategy can be defined as a process of bringing a new innovation to consumers from concept to testing through distribution.

Multiple choice organisation of commerce and management multinational corporations global enterprises meaning and features of mncs public sector undertakings & global enterprises

Out of the following _________ represents a company's effort to identify and categorize groups of customers and countries according to common characteristics.

  1. global targeting

  2. global marketing research

  3. global marketing segmentation

  4. global positioning.
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

The global marketing segmentation represents a company's efforts to identify and categorize groups of customers and countries according to common characteristics.

Multiple choice organisation of commerce and management multinational corporations global enterprises meaning and features of mncs public sector undertakings & global enterprises

Global enterprises have to make extra efforts with their marketing strategy in an untapped market.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Vertical Expansion - Manufacturing

Vertical expansion occurs when multinational companies expand production processes to other countries. This strategy allows them to take advantage of factors such as the low costs of labor and raw materials, lower capital investment requirements and less stringent local laws and regulations. This means these companies can lower production costs and maximize profits. Some developing countries encourage multinational companies because of the innovative technology they bring to the host country and because they typically offer higher wages than the national average.

Vertical Expansion - Sales

Multinational companies also might expand by setting up sales units in host countries instead of marketing their products through local agencies. This allows the companies to ensure that their products reach their buyers and that they are in control of prices. Multinationals also may enter foreign markets when other brands offering the same products set up operations there. Competition makes it necessary for these companies to follow suit with units of their own. Multinational companies can give their sales units a level of autonomy, which allows them to operate and adapt their sales efforts according to market conditions in the host country.

Horizontal Expansion - Production

Often, multinational companies set up production units in other countries for the sole purpose of catering to the local market. They manufacture products in the host country for distribution in the same country. This helps companies save on transportation costs and shields their operations from uncertainties arising from fluctuations in currency values. They also use sequential marketing, a strategy that edges out the local competition by offering better and more state-of-the-art products. Another method they might use to eliminate competition is to merge with or acquire local companies.

Horizontal Expansion - Sales

When offering products in the host countries, multinational companies may present their goods and services just as they are offered in their home countries. Examples include branded and packaged food and beverages. They carry similar brand names and are similar in appearance. Companies also might set up showrooms and outlets to mimic international norms. Other companies adapt their products to suit local demand, tastes and customer requirements.

Multiple choice organisation of commerce and management multinational corporations global enterprises meaning and features of mncs public sector undertakings & global enterprises

Aggressive market strategies are used by global enterprises to __________________.

  1. gain more market share

  2. increase their sales in short period

  3. tap the market from existing business

  4. grow their reach in a nation
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Aggressive Market. A market or exchange with a high trading volume. When a market becomes very aggressive, the prices of stocks can go up significantly, which in turn makes it more expensive for a trader to become involved in the market by buying stocks.

Multiple choice elements of business multi national corporations advantages and disadvantages of mncs meaning and definition multinational companies - meaning and features

For multinational activity, 'International' means________________.

  1. to undercut the prices all of 'local' producers in overseas markets as multinational have an approach and exposure to global market and their scale of production is large enough.

  2. to set up an overseas production operation because of the fear of franchising operation that has been given to 'local' firms already in the market.

  3. exploiting a well-established global brand image to dominate overseas markets.

  4. all of the above
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Multinational companies have offices and/or factories in different countries and usually have a centralized head office where they coordinated international management.

Multiple choice elements of business large scale retail trade forms of large scale retail stores types of retail organisation types of retailing

What are the main characteristics of Super markets?

  1. They have wide variety and assortment.

  2. Self-Service

  3. Heavy emphasis on merchandising appeal.

  4. All of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Characteristics of Supermarket 

(i) They are located in the main shopping centres of an area with adequate parking facilities.

(ii) They function on cash-and-carry lines and offer no credit.

(iii) There are no selling counters or selling assistants to help the customers.

(iv) They stock a very wide range of food and non-food products, particularly meat products, dairy products, tinned food, bakery items, vegetables and other household products.

(v) They are large retail organisations and are a useful channel of distribution.

(vi) They have low sales overheads since no salesmen are employed.

(vii) The products stored in a super market are properly packed and placed on separate racks in order to facilitate purchasing by the buyer.

(viii) It is one of the leading methods of retailing in the USA.

(ix) They use mass displays of goods, have low prices and operate on self-service basis.

(x) The buyer is completely at ease while buying as there is no undue sales pressure by counter salesmen.


Multiple choice organisation of commerce and management marketing mix elements of marketing mix middlemen physical distribution and channels

Choose the product related factor(s) that affect the choice of channels of distribution.

  1. Adoption of newer channels.

  2. Whether the product is perishable or a non-perishable.

  3. Financial strength of the company.

  4. Management want to have greater control on the channel members.
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Perishability is a key product-related factor. Perishable goods require shorter channels to ensure they reach the consumer before spoiling, whereas non-perishables can use longer channels.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Under network marketing the product reaches the customers from the

  1. Manufacturers

  2. Distributors

  3. Manufacturers via distributors

  4. Agent
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

In network marketing, products typically move from the manufacturer to distributors, who then sell to the end customer.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Common internal marketing effort(s) include(s) which of the following?

  1. Ensuring that all employees know that their contributions are essential to the companys success.

  2. Educating all employees about the companys products and services.

  3. Encouraging employee input on corporate policies, management and operation including criticism.

  4. All of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Internal marketing involves all these activities to ensure employees are informed, valued, and engaged, which ultimately benefits the company.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

_______ is a growing and cost effective solution that more and more companies use.

  1. Telemarketing

  2. Telesales

  3. Internet Marketing

  4. Retailing
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Telemarketing is widely recognized as a cost-effective method for companies to reach potential customers directly. While Internet Marketing is also popular, Telemarketing is specifically cited in many business curricula as a direct, growing solution for sales and lead generation.