Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,239 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

Brand extension strategiesPricing strategiesGreen marketing conceptsProduct packaging functionsCustomer satisfaction methods

Marketing Concepts and Strategies Questions

Multiple choice elements of business large scale retail trade forms of large scale retail stores types of retail organisation types of retailing

What are the main characteristics of Super markets?

  1. They have wide variety and assortment.

  2. Self-Service

  3. Heavy emphasis on merchandising appeal.

  4. All of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Characteristics of Supermarket 

(i) They are located in the main shopping centres of an area with adequate parking facilities.

(ii) They function on cash-and-carry lines and offer no credit.

(iii) There are no selling counters or selling assistants to help the customers.

(iv) They stock a very wide range of food and non-food products, particularly meat products, dairy products, tinned food, bakery items, vegetables and other household products.

(v) They are large retail organisations and are a useful channel of distribution.

(vi) They have low sales overheads since no salesmen are employed.

(vii) The products stored in a super market are properly packed and placed on separate racks in order to facilitate purchasing by the buyer.

(viii) It is one of the leading methods of retailing in the USA.

(ix) They use mass displays of goods, have low prices and operate on self-service basis.

(x) The buyer is completely at ease while buying as there is no undue sales pressure by counter salesmen.


Multiple choice organisation of commerce and management marketing mix elements of marketing mix middlemen physical distribution and channels

Choose the product related factor(s) that affect the choice of channels of distribution.

  1. Adoption of newer channels.

  2. Whether the product is perishable or a non-perishable.

  3. Financial strength of the company.

  4. Management want to have greater control on the channel members.
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Perishability is a key product-related factor. Perishable goods require shorter channels to ensure they reach the consumer before spoiling, whereas non-perishables can use longer channels.

Multiple choice organisation of commerce and management marketing mix elements of marketing mix middlemen physical distribution and channels

_______ is the most simple and shortest mode of distribution channel.

  1. Indirect channel

  2. Direct channel

  3. Two level channel

  4. None of the above
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

A direct channel of distribution involves no intermediaries between the producer and the consumer, making it the most simple and shortest mode of distribution.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Under network marketing the product reaches the customers from the

  1. Manufacturers

  2. Distributors

  3. Manufacturers via distributors

  4. Agent
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

In network marketing, products typically move from the manufacturer to distributors, who then sell to the end customer.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Common internal marketing effort(s) include(s) which of the following?

  1. Ensuring that all employees know that their contributions are essential to the companys success.

  2. Educating all employees about the companys products and services.

  3. Encouraging employee input on corporate policies, management and operation including criticism.

  4. All of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Internal marketing involves all these activities to ensure employees are informed, valued, and engaged, which ultimately benefits the company.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

_______ is a growing and cost effective solution that more and more companies use.

  1. Telemarketing

  2. Telesales

  3. Internet Marketing

  4. Retailing
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Telemarketing is widely recognized as a cost-effective method for companies to reach potential customers directly. While Internet Marketing is also popular, Telemarketing is specifically cited in many business curricula as a direct, growing solution for sales and lead generation.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

The purpose of internal marketing is _____.

  1. increase employee engagement

  2. fostering brand advocacy

  3. promotion of company's objectives

  4. all of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Internal marketing aims to align employees with the company's vision and goals. This includes increasing engagement, turning employees into brand advocates, and ensuring everyone understands and promotes the company's objectives.

Multiple choice commerce emerging service business in india franchising outsourcing and franchising recent trends of business employment opportunities in commerce

It is form of direct marketing where customers become distributors ________.

  1. franchising

  2. BPOs

  3. network marketing

  4. none of the above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Franchising is a form of direct marketing where the customers become distributors as a customer asks for the franchise from the franchiser to grow his business.

Multiple choice organisation of commerce and management structure of business e-tailing e-advertising, e-marketing and e-security e-commerce and mobile commerce

Which method is adopted for industrial marketing?

  1. Statistical methods

  2. Sales composite method

  3. User's expectation method

  4. Jury executive opinion method
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Under the End Use Method, also called as the User Expectation Method, the list of several users of the product under forecasting is prepared first,who are then asked about their individual purchasing patterns and then from such information the complete product demand forecast is ascertained.

Multiple choice organisation of commerce and management structure of business e-tailing e-advertising, e-marketing and e-security e-commerce and mobile commerce

B2B, B2C,C2B,are the type of ___________.

  1. network marketing

  2. E-commerce

  3. M-commerce

  4. marketing
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Electronic commerce refers to pursuing commerce activities i.e. buying and selling of goods over an electronic network typically,  internet. These business transactions occur either as business to business transactions, business to consumer transactions, consumer to consumer transactions and customer to business services.

Multiple choice organization of commerce and management recent trends of business e-commerce and mobile commerce introduction to internet and e-commerce emerging modes of services

E-marketing is defined as _____________.

  1. buying and selling of goods and services through internet

  2. buying of goods through internet

  3. selling of goods through internet

  4. All of the above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

E-marketing refers to the buying and/or selling of goods and services through internet or online for the satisfaction of the consumer needs. It reduces the operational cost of the business. The consumers are benefited as they can order anything anytime from anywhere. They also might get goods at a cheaper rate and can compare the prices offered by different sellers at the same time.  

Multiple choice organization of commerce and management recent trends of business e-commerce and mobile commerce introduction to internet and e-commerce emerging modes of services

M-Commerce is significant because ___________.

  1. advertising in social media reaches fast to people

  2. of growing trend in the use of mobile phones

  3. it gives enhanced shopping experience with the availability of useful apps

  4. All of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

M-commerce is considered to be significant as mobile phones are used by almost every people and advertising in social media reaches very fast to people. It is realized as a powerful medium of E-commerce as there is an increase in the popularity of people using applications for their daily use and also there is a positive trend of customer experience in M-commerce.

Multiple choice classification of computer introduction to the information age physics

Marketing is a function undertaken by ____________.

  1. All DSA's

  2. All front-office staff

  3. Whole organization

  4. All of these
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Marketing is a function undertaken by All DSA's,All front-office staff and Whole organization.

Marketing logistics involve planning, delivering, and controlling the flow of physical goods, marketing materials and information from the producer to a market as necessary to meet customer demands while still making a satisfactory profit.

Marketing functions start from identifying the consumer needs and end with satisfying the consumer needs. The universal functions of marketing involve buying, selling, transporting, storing, standardizing and grading, financing, risk taking and securing marketing information.

The Direct Selling Association (DSA) is the name of several similar trade associations in the United States, United Kingdom, Australia, Malaysia, Singapore, and New Zealand that represent direct selling companies, primarily those that use multi-level marketing compensation plans.

The front office staff interacts with all departments of the hotel, including marketing and sales, housekeeping, food and beverage, banquet, controller, maintenance, security, and human resources. ... Each of the departments has a unique communication link with the front office staff.

Marketing plays an important role in establishing relationships between customers and the organizations offering to the market. ... The marketing function is also tasked with branding of the organization, participation in publicity activities, advertising and customer interaction through feedback collection.

Multiple choice social science prices and cost of living value and price utility, value and price price rise/inflation

Value that customers give to get benefits of products or services is classified as ______.

  1. Discount

  2. Value added tax

  3. Price

  4. Tax
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation
  • A value that will purchase a finite quantity, weight, or other measure of a good or service.
  • As the consideration given in exchange for transfer of ownership, price forms the essential basis of commercial transactions. It may be fixed by a contract, left to be determined by an agreed upon formula at a future date, or discovered or negotiated during the course of dealings between the parties involved.
Multiple choice social science prices and cost of living value and price utility, value and price price rise/inflation

Major pricing strategies do not include ______.

  1. Competition based pricing

  2. Customer value based pricing

  3. Cost based pricing

  4. Discount and bonus pricing
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Here are some of the various strategies that businesses implement when setting prices on their products and services.

  • Pricing at a Premium. With premium pricing, businesses set costs higher than their competitors.
  • Pricing for Market Penetration.
  • Economy Pricing.
  • Price Skimming.
  • Psychology Pricing.
  • Bundle Pricing.