Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,239 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

Brand extension strategiesPricing strategiesGreen marketing conceptsProduct packaging functionsCustomer satisfaction methods

Marketing Concepts and Strategies Questions

Multiple choice elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

Which of the following is not a method of segmenting a market?

  1. Behavioural segmentation

  2. Psychograpic segmentation

  3. Benefits segmentation

  4. Customer segmentation
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Market segmentation refers to dividing a vast market or consumers. It is carried out to select the best suitable market for the product or service offered by a company. 

The most common forms of market segmentation are-behavioral segmentation which divides the market based on the consumer's behaviour, usage pattern and buying pattern.
  • Physchographic segmentation uses the people' lifestyle, activities and interests as a bases of segmentation.

Benefits segmentation refers to dividing the market based on the advantage or benefit the consumers perceive that they obtain from the product. 

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Which of the following relates to relationship marketing?

  1. One time purchase

  2. Two time purchase

  3. Repeated purchase

  4. Wealth maximisation
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Relationship marketing is a part of Customer Relationship Management, Relationship marketing focuses on customer loyalty and long term engagement rather than short term goals. Repeated purchase made by the consumer relates to the loyalty of the consumer towards the brand. 

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Which of the following is a modern marketing concept?

  1. Sales maximisation

  2. Customer satisfaction

  3. Profit maximisation

  4. Wealth maximisation
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Modern marketing concept is a broad concept. It relates to finding out the consumers and to develop a product as per their needs rather than providing them with the already manufactured goods. Modern marketing concept aims at complete customer satisfaction by fulfilling their needs and wants. Consumer concept believes in giving attention to individual customer.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Online marketing is associated with _______.

  1. segmentation

  2. product life cycle

  3. distribution

  4. packing
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Online marketing allows businesses to target specific groups of people based on demographics, interests, and behaviors, which is the core of market segmentation.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

What is the other name of network marketing?

  1. Multilevel marketing

  2. Zero level marketing

  3. Both (a) and (b)

  4. None of the above
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Network marketing, also known as Multi-Level Marketing (MLM), is a business model where independent contractors buy into a company and earn a commission on the products they sell.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

_________________ activities start after the product has been developed.

  1. Selling

  2. Marketing

  3. Publicity

  4. None of these
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Selling activities start after the product has been developed.The selling activities undertaken by professional sales people include: Generating Sales Leads, Qualifying Leads, Preparing for the Sales Meeting.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

The main factors in global marketing are ________.

  1. social and technical changes

  2. government policy and legislation

  3. marketing activities and plans

  4. all of the above
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

The business environment in the world is very dynamic as it keeps on changing. The emergence of the global marketing is mainly due to the marketing activities and plans by the organizations to tap the people that are in a different country or part of the world.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Advantage of network marketing is/Eire:
(I) Distribution network grows continuously
(II) Distributors often become the largest customers and hence take over the control of the company
(III)Network companies can maintain higher margins on their products
(IV)Difficult for the manufacturer to exercise effective control over his sales team.
Select the correct answer from the options given below.

  1. (I) & (II)

  2. (II) & (III)

  3. (IV) & (I)

  4. (I) & (III)
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The advantages of network marketing include the continuous growth of the distribution network (I) and the ability for companies to maintain higher margins (III) because they bypass traditional retail layers.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Keeping the view of marketing, an organization that enjoys competitive advantage in an industry has done so by__________.

  1. constantly enlarging its marketing activities

  2. creating superior value for customers.

  3. focusing on long-term profit.

  4. charging lower prices than competition
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Competitive advantage is achieved by providing superior value to customers, which can be through quality, service, or innovation, rather than just lowering prices or expanding activities.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

The disadvantage of network marketing is/are:

  1. Sales forecasting is difficult

  2. Distributors often become the largest customers and hence take over the control of the company.

  3. Difficult for the manufacturer to exercise effective control over his sales team.

  4. All of above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Disadvantages of network marketing include difficulty in sales forecasting, the risk of distributors becoming competitors, and the challenge of maintaining control over a decentralized sales team.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Network marketing is a mode of _____________ by the manufacturer.

  1. Indirect marketing

  2. Direct marketing

  3. Both (A) and (B)

  4. Neither (A) nor (B)
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Network marketing is a form of direct marketing because the manufacturer sells products directly to consumers through a network of independent distributors, bypassing traditional retail stores.

Multiple choice economics consumption and investment functions determinants of consumption function and savings function production, consumption, saving and economic units ex ante and ex post

Some of the motives that affect a persons consumption decision are ________________.

  1. Motive of Precaution

  2. Motive of Improvement

  3. Motive of Independence

  4. All of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation
Consumption decision refers to the decision of allocating a proportion of one's income in the consumption of goods and services for living. 
Some of the motives that affect a persons consumption decision are: 
1. Motive of precaution from future uncertainties like high prices.
2. Motive of improvement of lifestyle and standard of living. 
3. Motive of independence. 
Multiple choice organisation of commerce and management channels of distribution elements of marketing mix middlemen physical distribution and channels

Channels operate with manufacturers on the one hand and customers on the other. Which of the functions of channels of distribution is being highlighted?

  1. Negotiation

  2. Product Promotion

  3. Assorting

  4. Sorting
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Negotiation involves reaching an agreement on price and other terms of transfer of ownership between the manufacturer and the customer through the channel members.