Tag: definition and functions of purchasing and storage department

Questions Related to definition and functions of purchasing and storage department

Family Market existed during.

elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

  1. Village economy

  2. Town economy

  3. Both (A) and (B)

  4. None of the above

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Correct Option: A

Which of the following relates to relationship marketing?

elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

  1. One time purchase

  2. Two time purchase

  3. Repeated purchase

  4. Wealth maximisation

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Correct Option: C
Explanation:

Relationship marketing is a part of Customer Relationship Management, Relationship marketing focuses on customer loyalty and long term engagement rather than short term goals. Repeated purchase made by the consumer relates to the loyalty of the consumer towards the brand. 

Sales management refers to.

elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

  1. A future course of action

  2. Targets to be achieved

  3. Top level function of 'thinking'

  4. Lower level function of 'doing'

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Correct Option: D

The basic steps in marketing planning is?

elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

  1. Sales planning

  2. Demand forecasting

  3. Profit forecasting

  4. All the above

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Correct Option: A

Match the following.

$1$. Physical distribution a) distribution activities
$2$. Termination b) settlement of contact
$3$. Consumer co-operative c) A retail store owned and operated by a company to sell primary to its employees
$4$. Industrial store d) A retail business owned and operated by ultimate consumer to purchase and distribute goods and services primarily to the members
elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

  1. $1$-a, $2$-b, $3$-c, $4$-d

  2. $1$-a, $2$-b, $3$-d, $4$-c

  3. $1$-a, $2$-c, $3$-d, $4$-b

  4. $1$-d, $2$-b, $3$-c, $4$-a

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Correct Option: B

Which of the following is a modern marketing concept?

elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

  1. Sales maximisation

  2. Customer satisfaction

  3. Profit maximisation

  4. Wealth maximisation

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Correct Option: B
Explanation:

Modern marketing concept is a broad concept. It relates to finding out the consumers and to develop a product as per their needs rather than providing them with the already manufactured goods. Modern marketing concept aims at complete customer satisfaction by fulfilling their needs and wants. Consumer concept believes in giving attention to individual customer.

Sales planning implies.

elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

  1. A future course of action

  2. Targets to be achieved

  3. Sales personnel

  4. Dividing the work according to importance

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Correct Option: A

The main jobs of sales planning is to ________________.

elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

  1. collect as much information as possible from the field

  2. analyze the company's present market position

  3. provide long-term direction

  4. identify of the needs of the prospects

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Correct Option: A

Sales management refers to _______.

elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

  1. overall management of sales

  2. only some of the functions of the management

  3. top level function of 'thinking'

  4. sales policies and sales procedures

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Correct Option: A

Online marketing is associated with _______.

elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

  1. segmentation

  2. product life cycle

  3. distribution

  4. packing

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Correct Option: A