Tag: definition and functions of purchasing and storage department

Quizzes (0) Questions (49)

Questions Related to definition and functions of purchasing and storage department

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Network marketing is a mode of _____________ by the manufacturer.

  1. Indirect marketing

  2. Direct marketing

  3. Both (A) and (B)

  4. Neither (A) nor (B)
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Network marketing is a form of direct marketing because the manufacturer sells products directly to consumers through a network of independent distributors, bypassing traditional retail stores.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Under internal marketing _________ are treated as internal customers.

  1. employees

  2. government

  3. public

  4. shareholders
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Internal marketing views employees as internal customers, focusing on satisfying their needs to improve service delivery.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

One of the most negatively-perceived versions of ______ is known as robo-calling,

  1. e-commerce

  2. b-commerce

  3. internet marketing

  4. telemarketing
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Robo-calling is an automated form of telemarketing that is frequently perceived negatively by the public.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Under network marketing the product reaches the customers from the

  1. Manufacturers

  2. Distributors

  3. Manufacturers via distributors

  4. Agent
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

In network marketing, products typically move from the manufacturer to distributors, who then sell to the end customer.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Supply of spare parts and attending to customers come under which of the services of retailers to customers?

  1. Convenience in buying

  2. Wide selection

  3. New products information

  4. After-sales services
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

After-sales support is a service that is provided after merchandise or services have been sold. It is designed to assist a customer in using a product correctly, which could generate repeat customers, develop brand loyalty among customers and ensure customer satisfaction.

A company's after-sales service is all the help and information that it provides to customers after they have bought a particular product. A local retailer who offers a good after-sales service. They attempt to keep the car buyer as a long-term customer by offering after-sales service

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Common internal marketing effort(s) include(s) which of the following?

  1. Ensuring that all employees know that their contributions are essential to the companys success.

  2. Educating all employees about the companys products and services.

  3. Encouraging employee input on corporate policies, management and operation including criticism.

  4. All of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Internal marketing involves all these activities to ensure employees are informed, valued, and engaged, which ultimately benefits the company.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

_______ is a growing and cost effective solution that more and more companies use.

  1. Telemarketing

  2. Telesales

  3. Internet Marketing

  4. Retailing
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Telemarketing is widely recognized as a cost-effective method for companies to reach potential customers directly. While Internet Marketing is also popular, Telemarketing is specifically cited in many business curricula as a direct, growing solution for sales and lead generation.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Which of the following is/are the benefit(s) of telemarketing?

  1. Telemarketing takes the time and cost out of finding new customers.

  2. Telemarketing provides customer satisfaction and often exceeds the needs of the customer.

  3. Canvas existing customers to reveal buying trends, or the potential for new business.

  4. All of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Telemarketing offers various advantages, including cost efficiency in lead generation, the ability to address customer needs directly, and the capacity to gather data on buying trends. Since all listed options are valid benefits, 'All of the above' is the correct choice.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

The purpose of internal marketing is _____.

  1. increase employee engagement

  2. fostering brand advocacy

  3. promotion of company's objectives

  4. all of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Internal marketing aims to align employees with the company's vision and goals. This includes increasing engagement, turning employees into brand advocates, and ensuring everyone understands and promotes the company's objectives.