Tag: product life cycle

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Questions Related to product life cycle

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Family Market existed during.

  1. Village economy

  2. Town economy

  3. Both (A) and (B)

  4. None of the above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

In a village economy, the family often acted as the primary unit of production and consumption, with a 'family market' or self-sufficient system where goods were produced and exchanged within the household or local community.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Which of the following relates to relationship marketing?

  1. One time purchase

  2. Two time purchase

  3. Repeated purchase

  4. Wealth maximisation
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Relationship marketing is a part of Customer Relationship Management, Relationship marketing focuses on customer loyalty and long term engagement rather than short term goals. Repeated purchase made by the consumer relates to the loyalty of the consumer towards the brand. 

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Sales management refers to.

  1. A future course of action

  2. Targets to be achieved

  3. Top level function of 'thinking'

  4. Lower level function of 'doing'
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Sales management involves the practical execution of sales strategies, including managing the sales force, meeting targets, and day-to-day operations, which is often categorized as a 'doing' or operational function.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Match the following.

$1$. Physical distribution a) distribution activities
$2$. Termination b) settlement of contact
$3$. Consumer co-operative c) A retail store owned and operated by a company to sell primary to its employees
$4$. Industrial store d) A retail business owned and operated by ultimate consumer to purchase and distribute goods and services primarily to the members
  1. $1$-a, $2$-b, $3$-c, $4$-d
  2. $1$-a, $2$-b, $3$-d, $4$-c
  3. $1$-a, $2$-c, $3$-d, $4$-b
  4. $1$-d, $2$-b, $3$-c, $4$-a
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Physical distribution refers to distribution activities (1-a). Termination refers to the settlement of a contact (2-b). A consumer co-operative is a retail business owned by consumers (3-d). An industrial store is a retail store owned by a company for its employees (4-c).

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Which of the following is a modern marketing concept?

  1. Sales maximisation

  2. Customer satisfaction

  3. Profit maximisation

  4. Wealth maximisation
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Modern marketing concept is a broad concept. It relates to finding out the consumers and to develop a product as per their needs rather than providing them with the already manufactured goods. Modern marketing concept aims at complete customer satisfaction by fulfilling their needs and wants. Consumer concept believes in giving attention to individual customer.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Sales planning implies.

  1. A future course of action

  2. Targets to be achieved

  3. Sales personnel

  4. Dividing the work according to importance
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Sales planning is the process of defining future sales goals and the strategies to achieve them. It essentially outlines a future course of action for the sales department.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

The main jobs of sales planning is to ________________.

  1. collect as much information as possible from the field

  2. analyze the company's present market position

  3. provide long-term direction

  4. identify of the needs of the prospects
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Sales planning relies heavily on accurate data from the field to set realistic targets and strategies. Collecting information is a foundational step in the planning process.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Sales management refers to _______.

  1. overall management of sales

  2. only some of the functions of the management

  3. top level function of 'thinking'

  4. sales policies and sales procedures
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Sales management is the broad discipline of managing a company's sales operations. It involves planning, directing, and controlling the entire sales force and its activities.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Online marketing is associated with _______.

  1. segmentation

  2. product life cycle

  3. distribution

  4. packing
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Online marketing allows businesses to target specific groups of people based on demographics, interests, and behaviors, which is the core of market segmentation.