Tag: elements of business

Questions Related to elements of business

Which of the following is a selling expense?

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  1. Any tax/freight is paid on purchases

  2. General salaries paid to laborers

  3. Tax & freight paid on sale

  4. Interest on deposits

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Correct Option: C

What is Personal selling?

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  1. A recent and powerful form of persuasion.

  2. Non personal stimulation of demand for a product or service.

  3. An oral, face-to-face presentation with one or more perspective purchasers for the purpose of making sales.

  4. Only paid form of non-personal presentation of goods or ideas by an identified sponsor.

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Correct Option: C

_____________ provides direct and immediate feedback.

elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Trade mark

  2. Packaging

  3. Personal Selling

  4. Advertising

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Correct Option: C
Explanation:

The selling agent can get instant feedback from the prospective buyer. 

Direct selling helps reach the audience that we cannot reach in any other form. There are sometimes customers that cannot be reached by any other method.

Personal selling minimizes the wastage of time and efforts.

elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. True

  2. False

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Correct Option: A

________ involves oral presentation of message in the form of conversation.

elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Sales promotion

  2. Personal selling

  3. Publicity

  4. Advertising

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Correct Option: B
Explanation:

Personal selling involves oral presentation of message in the form of conversation .

Personal selling involves direct contact between the customer and sales person . Here the sales person has a conversation with the customer through which he provides information and details of the product .

Customer gets ________ through personal selling.

elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Refunds

  2. Latest market information

  3. Discounts

  4. Report

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Correct Option: B
Explanation:

Customer gets latest marketing information through personal selling . In personal selling the sales person directly contacts the buyer or the customer .

There is a direct interaction between the buyer and the seller which leads to information provided directly to the customers . Hence the customer receive the latest market information.

Direct feedback is one of the demerits of personal selling.

elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. True

  2. False

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Correct Option: B
Explanation:

False , direct feedback is one of the merits of personal selling .

Personal selling is a direct contact of the customer and the sales person wherein the sales person informs the buyer with the products details and get instant feedback by the customer where they like the product or not . 
Feedback is necessary for a company to know the consumer preferences and market analysis.

Personal selling is more expensive than advertising.

elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. True

  2. False

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Correct Option: B

Out of the following selling tactics and practices are not indicative of an unconscionable transaction?

elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Grossly excessive pricing

  2. Not taking advantage of those in desperate straits.

  3. Excessive interest rates.

  4. Taking advantage of the illiterate or mentally disabled

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Correct Option: B

Social media marketing is a form of personal selling.

elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. True

  2. False

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Correct Option: B