Tag: meaning and importance of personal selling

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Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Which of the following is a selling expense?

  1. Any tax/freight is paid on purchases

  2. General salaries paid to laborers

  3. Tax & freight paid on sale

  4. Interest on deposits
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Selling expenses are costs incurred to sell products. Tax and freight paid on sales are direct costs associated with the distribution and sale of goods.

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

What is Personal selling?

  1. A recent and powerful form of persuasion.

  2. Non personal stimulation of demand for a product or service.

  3. An oral, face-to-face presentation with one or more perspective purchasers for the purpose of making sales.

  4. Only paid form of non-personal presentation of goods or ideas by an identified sponsor.
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Personal selling is defined as an interpersonal, face-to-face communication process where a salesperson attempts to assist or persuade a prospective buyer to purchase a product.

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

_____________ provides direct and immediate feedback.

  1. Trade mark

  2. Packaging

  3. Personal Selling

  4. Advertising
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

The selling agent can get instant feedback from the prospective buyer. 

Direct selling helps reach the audience that we cannot reach in any other form. There are sometimes customers that cannot be reached by any other method.

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Personal selling minimizes the wastage of time and efforts.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Because personal selling allows for direct interaction and immediate feedback, the salesperson can tailor the message to the specific needs of the prospect, thereby reducing wasted time and effort compared to broad advertising.

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

________ involves oral presentation of message in the form of conversation.

  1. Sales promotion

  2. Personal selling

  3. Publicity

  4. Advertising
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Personal selling involves oral presentation of message in the form of conversation .

Personal selling involves direct contact between the customer and sales person . Here the sales person has a conversation with the customer through which he provides information and details of the product .

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Customer gets ________ through personal selling.

  1. Refunds

  2. Latest market information

  3. Discounts

  4. Report
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Customer gets latest marketing information through personal selling . In personal selling the sales person directly contacts the buyer or the customer .

There is a direct interaction between the buyer and the seller which leads to information provided directly to the customers . Hence the customer receive the latest market information.

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Direct feedback is one of the demerits of personal selling.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

False , direct feedback is one of the merits of personal selling .

Personal selling is a direct contact of the customer and the sales person wherein the sales person informs the buyer with the products details and get instant feedback by the customer where they like the product or not . 
Feedback is necessary for a company to know the consumer preferences and market analysis.

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Personal selling is more expensive than advertising.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Personal selling is generally considered more expensive per contact than advertising because it requires the time and salary of a salesperson to reach only one or a few customers at a time.

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Out of the following selling tactics and practices are not indicative of an unconscionable transaction?

  1. Grossly excessive pricing

  2. Not taking advantage of those in desperate straits.

  3. Excessive interest rates.

  4. Taking advantage of the illiterate or mentally disabled
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

An unconscionable transaction involves taking unfair advantage of a party. Not taking advantage of those in desperate straits is an ethical practice, not an unconscionable one.

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Social media marketing is a form of personal selling.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Social media marketing is generally considered a form of digital or mass communication rather than personal selling, as it lacks the direct, face-to-face, interpersonal nature of traditional personal selling.