Tag: meaning and importance of personal selling

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Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Personal selling is time consuming.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Personal selling is time-consuming because it requires individual attention, building relationships, and conducting presentations for each potential customer.

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Which of the following is not a merit of personal selling?

  1. Minimum wastage

  2. Direct feedback

  3. Flexibility

  4. None of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Minimum wastage, direct feedback, and flexibility are all recognized merits of personal selling. Therefore, none of the options listed are 'not' a merit.

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Personal selling can give a personal touch to the selling process.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

True, personal selling gives a personal touch to the selling process as the salesperson is in the direct contact with the customer where he can understand the need, taste and the preference of the customer and sell products accordingly.

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Face to face conversation is one of the most important features of personal selling.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The core of personal selling is the direct, interpersonal interaction between the salesperson and the prospect, which is most effectively achieved through face-to-face conversation.

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Selling is a narrow concept as compared to marketing.

  1. True

  2. False

  3. Partly true

  4. Partly false
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

True .selling is a narrow concept as compared to marketing . As selling is part of marketing which is a wider concept . 

Marketing is related to promotion and transfer of the commodity from one person to the other . Marketing concept incorporates a number of activities like identifying the need of customers , designing and developing the product as per their wants etc.

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Match the items in List-I with those in List-II:

List - I List - II
(a) Post purchase behaviour (i) AIDA
(b) Personal selling (ii) ACMEE
(c) Everitt M. Rogers (iii) Diffusion of Innovation
(d) Salesperson training (iv) Cognitive dissonance

Indicate the correct matching.

  1. $(a) - (i), (b) - (ii), (c) - (iii), (d) - (iv)$
  2. $(a) - (iv), (b) - (ii), (c) - (iii), (d) - (i)$
  3. $(a) - (iii), (b) - (ii), (c) - (i), (d) - (iv)$
  4. $(a) - (ii), (b) - (i), (c) - (iii), (d) - (ii)$
Reveal answer Fill a bubble to check yourself
D Correct answer
Multiple choice elements of business advertising and sales promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling

Which of the following is usually published by charitable institutions?

  1. Commercial advertising

  2. Non-commercial advertising

  3. Institutional advertising

  4. Comparative advertising
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Charitable institutions typically engage in non-commercial advertising to raise awareness for social causes rather than to sell products.