Tag: elements of business

Questions Related to elements of business

Which one of the following contains the three elements of service marketing triangle?

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. Management, Marketing Agency and Consumer.

  2. Marketing Agency, Government and Consumer.

  3. Management, Employees and Marketing Agency.

  4. Management, Employees and Consumer

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Correct Option: D
Explanation:

The service marketing triangle suggests that there are three types of marketing that must be successfully carried out for a service organisation to succeed, and that all of them revolve around making and keeping promises to customers. 

The internal marketing efforts between the management and the employees.
The external marketing efforts between management and consumer to set the promise.
The interactive marketing efforts between employees and consumer to deliver what is promised.

Bull dogs bonds are ______________________.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. Dollar denominated foreign bonds raised in the UK domestic securities market

  2. Sterling denominated foreign bonds raised in the UK domestic securities market

  3. Sterling denominated foreign bonds raised in the Us domestic securities market

  4. Euro denominated foreign bonds raised in the UK domestic securities market

  5. None of the above

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Correct Option: B
Explanation:

Bulldog bonds are sterling denominated foreign bonds which are raised in the UK domestic securities market.

Marketing management is ________.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. managing and marketing process

  2. monitoring the profitability of the company products and services

  3. selecting target markets

  4. the art and science of choosing target market and getting, keeping and growing customer-base through creating, delivering and communicating superior customer value

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Correct Option: D

Market segmentation aims to ________.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. identify the similarities and differences between groups of customers or users

  2. identify the similarities between groups of customers or users

  3. identify the differences between organizations and their competitors

  4. none of the above

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Correct Option: A

Which of the following American company fall under the network marketing umbrella?
1. Ducati
2. Coca cola
3. Amway
Select the correct answer from the options given below.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. 1 & 3

  2. 2 only

  3. 3 only

  4. All of above

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Correct Option: C

One aim of societal marketing is to ___________.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. consider consumers needs and long-term welfare

  2. encourage satisfaction of short-term needs

  3. demand support from local communities

  4. form partnerships which benefit the selling organization

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Correct Option: A
Explanation:

The societal marketing is a marketing concept that holds that a company should make marketing decisions not only by considering consumers' wants, the company's requirements, but also society's long-term interests.

____________ account for the bulk of call centre activities with 24 x 7 handing of inbound customer queries and grievances and out-bound activities customer surveys, payment follow up, and telemarketing.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. Agent care

  2. Customer care

  3. Seller care

  4. Manufactures care

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Correct Option: B

In marketing the law of _________ is followed.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. ceveat emptor, let the buyer beware

  2. ceveat Vendor, let the seller beware

  3. both (a) & (b)

  4. none of the above

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Correct Option: B

Marketing management is _______ ?

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. Managing the marketing process

  2. Monitoring the profitability of the companies prod acts and services

  3. Selecting target markets

  4. The art and science of choosing target markets and getting, keeping and growing customers through

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Correct Option: A

A company's marketing environment includes various __________ that are made up of group that have an actual or potential interest in, or impact on, an organisation's ability to achieve its objectives.  

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. Publics

  2. Intermediaries

  3. Teams

  4. Audiences

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Correct Option: A