Tag: marketing and sales department

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Questions Related to marketing and sales department

Multiple choice elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

Short period market is also known as.

  1. Village market

  2. Weekly market

  3. Town market

  4. Retail market
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

A short period market, often found in rural or local settings, is typically referred to as a weekly market because it operates on a specific day of the week.

Multiple choice elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

Marketing strategy development is also known as _______.

  1. marketing control

  2. marketing exercise

  3. marketing planning

  4. situation analysis
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Marketing planning helps a company to pen down the marketing strategies and tactics to be followed for targeting maximum people in the target group. Marketing planning focuses on a specific period of time and also covers many marketing details. 

Multiple choice elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

The main function of product policy is?

  1. To guide the activities of the firm towards common goal

  2. To guide the activities of the entrepreneur towards common goal

  3. Principles of operation adopted by the management

  4. All the above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Product policy defines the direction and scope of a firm's product offerings, ensuring that all activities align with the organization's strategic goals.

Multiple choice elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

Modigliani-Miller approach is based on the following assumptions:
I. All firms have equity capital
II. There is a perfect market
III. Investors act rationally
IV. Information about the market conditions is imperfect
Of these:

  1. I and IV are correct

  2. I, II and IV are correct

  3. I, II and III are correct

  4. All are correct
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

The Modigliani-Miller theorem assumes perfect capital markets, rational investors, and no transaction costs or taxes, which implies perfect information rather than imperfect information.

Multiple choice elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

Indicate the correct statement_________.

  1. India has been a pioneer in social marketing

  2. Advertising Standards Council of India is a statutory body set up by government of India

  3. Both A and B are incorrect

  4. Both A and B are correct
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

India has indeed been a pioneer in social marketing (e.g., family planning campaigns). The Advertising Standards Council of India (ASCI) is a self-regulatory body, not a statutory government body.

Multiple choice elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

Who propounded Mega marketing?

  1. Mc Aurthy

  2. Philip Kotler

  3. Sheth

  4. Peter F Drucker
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Mega marketing refers to marketing activities needed to manage the elements of the firm's external environment and which try to control the same. This environment consist of legal, political, social, technological factors.   

Multiple choice elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

Scope of _______ is limited but scope of _________ is wider.

  1. Selling, Manufacturing

  2. Marketing, Publicity

  3. Selling, Marketing

  4. Marketing, Selling
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Marketing is a broad, somewhat simplistic concept, where selling is thought of as the exchange activity. Marketing is an overall Organisational activity (the planning, pricing, promotion, packaging, advertising) and selling of any Value Offer (Product) Selling is therefore only a part of the overall Marketing of any Product and therein lies the difference.

Multiple choice elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

Marketing strategy development is also known as ________.

  1. Marketing Control

  2. Marketing Exerciese

  3. Marketing Planning

  4. Situation Analysis
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Marketing planning helps a company to pen down the marketing strategies and tactics to be followed for targeting maximum people in the target group.Marketing planning focuses on a specific period of time and also covers many marketing details.

Multiple choice elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

Which one of the following contains the three elements of service marketing triangle?

  1. Management, Marketing Agency and Consumer.

  2. Marketing Agency, Government and Consumer.

  3. Management, Employees and Marketing Agency.

  4. Management, Employees and Consumer
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The service marketing triangle suggests that there are three types of marketing that must be successfully carried out for a service organisation to succeed, and that all of them revolve around making and keeping promises to customers. 

The internal marketing efforts between the management and the employees.
The external marketing efforts between management and consumer to set the promise.
The interactive marketing efforts between employees and consumer to deliver what is promised.

Multiple choice elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

Bull dogs bonds are ______________________.

  1. Dollar denominated foreign bonds raised in the UK domestic securities market

  2. Sterling denominated foreign bonds raised in the UK domestic securities market

  3. Sterling denominated foreign bonds raised in the Us domestic securities market

  4. Euro denominated foreign bonds raised in the UK domestic securities market

  5. None of the above
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Bulldog bonds are sterling denominated foreign bonds which are raised in the UK domestic securities market.