Tag: product life cycle

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Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

The time taken to convert raw materials into finished product is referred to as the 

  1. Life cycle

  2. Product cycle

  3. Operating cycle

  4. Product cycle or operating cycle
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The operating cycle is the time it takes for a company to purchase goods, sell them, and collect cash. It is often synonymous with the product cycle in manufacturing contexts.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

What is the other name of network marketing?

  1. Multilevel marketing

  2. Zero level marketing

  3. Both (a) and (b)

  4. None of the above
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Network marketing, also known as Multi-Level Marketing (MLM), is a business model where independent contractors buy into a company and earn a commission on the products they sell.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

_________________ activities start after the product has been developed.

  1. Selling

  2. Marketing

  3. Publicity

  4. None of these
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Selling activities start after the product has been developed.The selling activities undertaken by professional sales people include: Generating Sales Leads, Qualifying Leads, Preparing for the Sales Meeting.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

The main factors in global marketing are ________.

  1. social and technical changes

  2. government policy and legislation

  3. marketing activities and plans

  4. all of the above
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

The business environment in the world is very dynamic as it keeps on changing. The emergence of the global marketing is mainly due to the marketing activities and plans by the organizations to tap the people that are in a different country or part of the world.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Which of the following company fall under the network marketing umbrella?

  1. Ducati

  2. Coca Cola

  3. Amway

  4. All of above
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Amway company uses network marketing to sell its products .

Network marketing is a direct selling method in which independent agents are encouraged to build and manage their own sales force.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Advantage of network marketing is/are:

  1. The distribution network grows continuously

  2. The network companies can maintain higher margins on their products

  3. Lower overhead costs as no infrastructure is required under network marketing

  4. All of above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Network marketing benefits from a self-expanding distribution network, higher margins due to reduced traditional advertising, and lower overhead costs as independent distributors handle their own infrastructure.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Advantage of network marketing is/Eire:
(I) Distribution network grows continuously
(II) Distributors often become the largest customers and hence take over the control of the company
(III)Network companies can maintain higher margins on their products
(IV)Difficult for the manufacturer to exercise effective control over his sales team.
Select the correct answer from the options given below.

  1. (I) & (II)

  2. (II) & (III)

  3. (IV) & (I)

  4. (I) & (III)
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The advantages of network marketing include the continuous growth of the distribution network (I) and the ability for companies to maintain higher margins (III) because they bypass traditional retail layers.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Keeping the view of marketing, an organization that enjoys competitive advantage in an industry has done so by__________.

  1. constantly enlarging its marketing activities

  2. creating superior value for customers.

  3. focusing on long-term profit.

  4. charging lower prices than competition
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Competitive advantage is achieved by providing superior value to customers, which can be through quality, service, or innovation, rather than just lowering prices or expanding activities.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

The disadvantage of network marketing is/are:

  1. Sales forecasting is difficult

  2. Distributors often become the largest customers and hence take over the control of the company.

  3. Difficult for the manufacturer to exercise effective control over his sales team.

  4. All of above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Disadvantages of network marketing include difficulty in sales forecasting, the risk of distributors becoming competitors, and the challenge of maintaining control over a decentralized sales team.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Advantage of network marketing is/are:
(I) Distribution network grow continuously
(II) Distributors often become the largest customers and hence take over the control of the company.
(III) Network companies can maintain higher margins on their products.
(IV) Difficult for the manufacturer to exercise effective control over his sales team.
Select the correct answer from the options given below.

  1. (I) & (II)

  2. (II) & (III)

  3. (IV) & (I)

  4. (I) & (III)
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

This is a duplicate of question 408592 testing network marketing advantages. The correct advantages are continuous distribution network growth (option I) and higher product margins (option III). Options II and IV describe disadvantages, not advantages.