Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,245 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

Brand extension strategiesPricing strategiesGreen marketing conceptsProduct packaging functionsCustomer satisfaction methods

Marketing Concepts and Strategies Questions

Multiple choice commerce marketing mix meaning, nature, importance and scope of public relations public relations publicity and public relations

Maintaining good public relations helps in achieving which of the following marketing objectives?

  1. Building awareness

  2. Building credibility

  3. Stimulate sales force

  4. All of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation
The main task of public relations department is to disseminate information and build goodwill about the business. Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.
Maintaining good public relations helps in achieving the following marketing objectives:
a) building awareness
b) building credibility
c) stimulate sales force
Multiple choice commerce marketing mix meaning, nature, importance and scope of public relations public relations publicity and public relations

Compared to other marketing communications tools, PR is the_____________.

  1. excellent at closing sales

  2. average for generating trust & confidence

  3. worst for generating trust & confidence

  4. best for generating trust & confidence
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Compared to other marketing communications tools, PR is the best for generating trust and confidence.Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.

Multiple choice commercial applications public relations meaning, nature, importance and scope of public relations publicity and public relations marketing mix

A recent form persuation that could be adopted profitable in sales promotion is called:

  1. Publicity

  2. Public relations

  3. Advertising

  4. Sales promotion
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Public relations involves building good relations with the public and maintaining a positive image, which is a strategic form of persuasion used in sales promotion and marketing.

Multiple choice commercial applications marketing mix - 4 p's meaning of product product mix ideologies/concepts/views of marketing management

The Marketing mix denotes.

  1. A combination of various elements in which their totality constitute a firm's "Marketing System"

  2. Vital function to be performed by a business

  3. To analyse the marketing problems

  4. The combination of factors of production
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The marketing mix is the set of tactical marketing tools that a firm blends to produce the response it wants in the target market.

Multiple choice commercial applications marketing mix - 4 p's meaning of product product mix ideologies/concepts/views of marketing management

Market segmentation enables the industrial market to.

  1. Use only specialist salesman

  2. Divide and conquer

  3. Find the most suitable market for the product

  4. Limit sales and keep up price
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Market segmentation allows companies to identify specific groups with distinct needs, enabling them to target the most suitable market for their products.

Multiple choice commercial applications marketing mix - 4 p's meaning of product product mix ideologies/concepts/views of marketing management

The process of introducing higher quality products by a manufacturer, whose low quality products are famous, is termed as_______.

  1. Trading up

  2. Trading down

  3. Quality variation

  4. Product line expansion
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Trading up refers to the strategy of adding higher-priced or higher-quality products to a product line to enhance the brand image.

Multiple choice commercial applications marketing mix - 4 p's meaning of product product mix ideologies/concepts/views of marketing management

Match the following.

$1$. Contactual a) Find out buyers and sellers
$2$. Merchandising b) Producing goods that will satisfy market requirements
$3$. Pricing c) Process of attaching value to the product in monetary term
$4$. Propaganda d) Sales promotion activities
  1. $1$-a, $2$-c, $3$-d, $4$-b
  2. $1$-a, $2$-b, $3$-c, $4$-d
  3. $1$-b, $2$-a, $3$-c, $4$-d
  4. $1$-a, $2$-b, $3$-d, $4$-c
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

1-a (Contactual: finding buyers/sellers), 2-b (Merchandising: producing goods to satisfy market), 3-c (Pricing: attaching monetary value), 4-d (Propaganda: sales promotion).

Multiple choice commercial applications marketing mix - 4 p's meaning of product product mix ideologies/concepts/views of marketing management

A product line strategy wherein a company adds a higher priced product to a line in order to attract a broader market which helps the sale of its existing lower priced products is called ________.

  1. trading up

  2. trading down

  3. life cycle extension

  4. product line extension
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Trading up is a type of selling in which the customer is persuaded to buy a more expensive item, or a larger quantity of the same item than originally intended in exchange for an attractive discount or some other incentive. 

Multiple choice commercial applications marketing mix - 4 p's meaning of product product mix ideologies/concepts/views of marketing management

______ can be defined as anything that can be offered to a market to satisfy a want or a need.

  1. Product

  2. Market

  3. Package

  4. Price
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

A product is an item offered for sale. It can be an item or a service, virtual or cyber form. Every product is made at a cost and each is sold at a price. The product should be relevant, the users must have an immediate use for it.

Multiple choice business organisation and correspondence commerce and modern civilization history of commerce in india hindrances of commerce historical background of commerce in the sub-continent

Advertisement and salesmanship remove the hindrance of _____.

  1. finance

  2. knowledge

  3. sales

  4. time
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Advertisement and salesmanship remove the hindrance of knowledge. The lack of knowledge about the goods and their use restrict the exchange of goods. It requires advertising campaigns to make the people aware about the availability and utility of goods.

Multiple choice business organisation and correspondence middlemen 1 - wholesaler characteristics of wholesale trade kinds of mercantile agents or agent middlemen wholesale trade characteristics, necessity, services and survival of a wholesaler

_________ not only enable(s) the producers to reach large number of buyers spread over a wide geographical area.

  1. Wholesaler

  2. Retailer

  3. Government

  4. All of the above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Wholesaling, jobbing, or distributing is the sale of goods or merchandise to retailers; to industrial, commercial, institutional, or other professional business users; or to other wholesalers and related subordinated services. In general, it is the sale of goods to anyone other than a standard consumer.

Multiple choice business organisation and correspondence middlemen 1 - wholesaler characteristics of wholesale trade kinds of mercantile agents or agent middlemen wholesale trade characteristics, necessity, services and survival of a wholesaler

A distribution channel in marketing refers to the path or route through which goods and services travel to get from the place of production or manufacture to the final users.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

A distribution channel is the route through which goods or services move from the company to the customer or the transfer of payment happens from the customer to the company. Distribution channels can mean selling of products directly or selling through wholesalers, retailers etc.

Multiple choice business organisation and correspondence middlemen 1 - wholesaler characteristics of wholesale trade kinds of mercantile agents or agent middlemen wholesale trade characteristics, necessity, services and survival of a wholesaler

The companys product-mix influences the pattern of channels. This is substantiated from the which of the following?

  1. Middlemen who can provide wanted marketing services will be given first preference.

  2. Size and average frequency of customers orders also influence the channel decision.

  3. The broader the product- line, the shorter will be the channel.

  4. None of the above
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Elements of marketing mix such as price, promotion, and distribution are also equally important in designing product mix. Company tries to maintain consistency among these all elements to carry out marketing activities effectively and efficiently.

THE PRODUCT IN FOUR P'S (MARKETING MIX).
Product has a vital role in developing the strategy for the overall marketing mix which includes place, price and promotion. Through a definition of the product features and benefits, the rest of the marketing mix elements are determined and agreed upon

Multiple choice business organisation and correspondence middlemen 1 - wholesaler characteristics of wholesale trade kinds of mercantile agents or agent middlemen wholesale trade characteristics, necessity, services and survival of a wholesaler

An agent facilitates to reduce the distance between the manufacturer and the wholesaler. This is under which type of channel?

  1. Zero Level Channel

  2. One Level Channel

  3. Two Level Channel

  4. Three Level Channel
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

An intermediary in the channel is called an agent/middleman. Channels normally vary from two-level channels without intermediaries to five-level channels with three intermediaries. For example, a leather handbag manufacturer who prepares handbags and sells it directly to the customer is in a two-level channel.