Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,239 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

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Marketing Concepts and Strategies Questions

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

What is Personal selling?

  1. A recent and powerful form of persuasion.

  2. Non personal stimulation of demand for a product or service.

  3. An oral, face-to-face presentation with one or more perspective purchasers for the purpose of making sales.

  4. Only paid form of non-personal presentation of goods or ideas by an identified sponsor.
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Personal selling is defined as an interpersonal, face-to-face communication process where a salesperson attempts to assist or persuade a prospective buyer to purchase a product.

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

_____________ provides direct and immediate feedback.

  1. Trade mark

  2. Packaging

  3. Personal Selling

  4. Advertising
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

The selling agent can get instant feedback from the prospective buyer. 

Direct selling helps reach the audience that we cannot reach in any other form. There are sometimes customers that cannot be reached by any other method.

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Personal selling minimizes the wastage of time and efforts.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Because personal selling allows for direct interaction and immediate feedback, the salesperson can tailor the message to the specific needs of the prospect, thereby reducing wasted time and effort compared to broad advertising.

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

________ involves oral presentation of message in the form of conversation.

  1. Sales promotion

  2. Personal selling

  3. Publicity

  4. Advertising
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Personal selling involves oral presentation of message in the form of conversation .

Personal selling involves direct contact between the customer and sales person . Here the sales person has a conversation with the customer through which he provides information and details of the product .

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Direct feedback is one of the demerits of personal selling.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

False , direct feedback is one of the merits of personal selling .

Personal selling is a direct contact of the customer and the sales person wherein the sales person informs the buyer with the products details and get instant feedback by the customer where they like the product or not . 
Feedback is necessary for a company to know the consumer preferences and market analysis.

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Personal selling is more expensive than advertising.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Personal selling is generally considered more expensive per contact than advertising because it requires the time and salary of a salesperson to reach only one or a few customers at a time.

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Personal selling is time consuming.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Personal selling is time-consuming because it requires individual attention, building relationships, and conducting presentations for each potential customer.

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Which of the following is not a merit of personal selling?

  1. Minimum wastage

  2. Direct feedback

  3. Flexibility

  4. None of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Minimum wastage, direct feedback, and flexibility are all recognized merits of personal selling. Therefore, none of the options listed are 'not' a merit.

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Selling is a narrow concept as compared to marketing.

  1. True

  2. False

  3. Partly true

  4. Partly false
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

True .selling is a narrow concept as compared to marketing . As selling is part of marketing which is a wider concept . 

Marketing is related to promotion and transfer of the commodity from one person to the other . Marketing concept incorporates a number of activities like identifying the need of customers , designing and developing the product as per their wants etc.

Multiple choice business organisation and correspondence classification of busniess activities business as an activity meaning and types of trade trade and aids to trade

_______ helps to highlight the distinctive features and utility of different products.

  1. Advertising

  2. Communication

  3. Warehousing

  4. Branding
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation
Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services Advertising is the business or act of making something known to the public, usually through some type of paid media. An example of advertising is a company specializing in designing and implementing newsprint ads for other company's products.
Multiple choice elements of business classification of busniess activities business as an activity meaning and types of trade trade and aids to trade

_______ helps to highlight the distinctive features and utility of different products. 

  1. Communication

  2. Insurance

  3. Warehousing

  4. Advertising
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services.

Multiple choice elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Advertising that stresses and persuades immediate buying of the product is known as ______.

  1. commercial advertising

  2. direct action advertising

  3. product advertising

  4. primary demand advertising
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Direct action advertising is specifically designed to elicit an immediate response or purchase from the consumer, as opposed to brand-building or primary demand advertising.

Multiple choice elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

The psychological success of an advertisement depends on its ability to make the people _______.

  1. description and narration

  2. argumentation, selection and information

  3. look and like

  4. look, like, learn and buy
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The psychological process of advertising is often described as the AIDA model (Attention, Interest, Desire, Action), which translates to looking, liking, learning, and buying.

Multiple choice elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Any paid form of non-personal presentation of goods or ideas by an identified sponsor is?

  1. Personal selling

  2. Advertising

  3. Sales promotion

  4. Publicity
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Advertising is defined as a paid, non-personal communication from an identified sponsor to promote ideas, goods, or services.

Multiple choice elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Objections against advertising.

  1. It is not productive

  2. It forces people to desire and buy things which, in fact, are not within their means

  3. It increases the cost of goods

  4. All the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Common criticisms of advertising include that it is unproductive, manipulative, and increases the cost of goods for the consumer.