Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,245 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

Brand extension strategiesPricing strategiesGreen marketing conceptsProduct packaging functionsCustomer satisfaction methods

Marketing Concepts and Strategies Questions

Multiple choice

In __________, the revenues of an unbranded competing product are deducted from the revenues of a comparable branded product to establish the excess or premium value of the brand.

  1. Earning valuation method

  2. Price premium method

  3. Historic cost method

  4. Interbrand approach

  5. NPV of future earning method
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

In price premium method, the  revenues of an unbranded competing product are deducted from the revenues of a comparable branded product to establish the excess or premium value of the brand.

Multiple choice

Which of the following is incorrect about brand extension?

  1. Brand extension results from the concentration of efforts on a few brands.

  2. Brand extension is necessary in order for the brand to survive.

  3. Brand extension gives access to an accumulated image capital.

  4. Brand extension enables the brand to break away from the mono-product.

  5. None of these
Reveal answer Fill a bubble to check yourself
E Correct answer
Explanation

 All the above statements are correct about brand extension.

Multiple choice

The traditional marketing style involves

  1. telemarketing

  2. digital marketing

  3. indirect marketing

  4. direct marketing

  5. all of these
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Traditional marketing typically relies on indirect methods such as mass media advertising (TV, radio, print) to reach a broad audience, rather than direct interaction.

Multiple choice

Modern methods of marketing include

  1. publicity on the net

  2. advertisement on the net

  3. soliciting business through e-mails

  4. telemarketing

  5. all of these
Reveal answer Fill a bubble to check yourself
E Correct answer
Explanation

Modern marketing methods leverage technology and the internet to reach customers, including digital ads, email campaigns, and online publicity, alongside telemarketing.

Multiple choice

Market information means

  1. knowledge of shops and bazaars

  2. knowledge of shopping malls

  3. knowledge of customer profile and product mix

  4. knowledge of various languages

  5. none of these
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Market information involves gathering data about customer preferences, demographics, and the competitive landscape, which helps businesses understand their product mix and target audience.

Multiple choice

Market Research is needed for

  1. deciding the market area

  2. deciding the right product to be sold

  3. making proper marketing decisions

  4. deciding right time to sell

  5. all of these
Reveal answer Fill a bubble to check yourself
E Correct answer
Explanation

Market research is a comprehensive process used to inform all strategic business decisions, including identifying target areas, product development, timing, and overall marketing strategy.

Multiple choice

Which of the following statements is True?

  1. Marketing makes the Company to go into loss due to higher expenses

  2. Marketing is not required in profit-making companies

  3. Marketing sharpens the minds of the employees

  4. Marketing is a time-bound seasonal function

  5. Marketing is a waste of time
Reveal answer Fill a bubble to check yourself
E Correct answer
Multiple choice

Marketing Plan helps in

  1. better lead generation

  2. better systems

  3. better results

  4. improved balance sheet

  5. better customer service
Reveal answer Fill a bubble to check yourself
E Correct answer
Explanation

A well-structured marketing plan focuses on understanding customer needs and delivering value, which directly contributes to better customer service and satisfaction.

Multiple choice

Find the true statement.

  1. Marketing is a waste of the employees' time.

  2. Marketing is not required in India due to its vast population.

  3. Marketing involves additional work.

  4. Marketing involves team work.

  5. Marketing is not required today due to IT advancement.
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Marketing is a collaborative effort that requires coordination across various departments, making teamwork an essential component of successful marketing strategies.