Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,239 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

Brand extension strategiesPricing strategiesGreen marketing conceptsProduct packaging functionsCustomer satisfaction methods

Marketing Concepts and Strategies Questions

Multiple choice

Sales forecasting involves which of the following?

  1. Sales planning

  2. Sales pricing

  3. Distribution channels

  4. Consumer tastes

  5. All of these
Reveal answer Fill a bubble to check yourself
E Correct answer
Explanation

Sales forecasting is a comprehensive process that considers various internal and external factors. Planning, pricing, distribution, and consumer behavior are all critical inputs for an accurate forecast.

Multiple choice

Cross-selling covers which of the following?

  1. Identifying customer needs

  2. Matching the products to customer needs

  3. Convincing the customers of product benefits

  4. Responding to questions and objections of customers

  5. All of these
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Cross-selling involves identifying additional products or services that complement what a customer already has or needs, effectively matching the right products to their specific requirements.

Multiple choice

Which of the following sentences is true?

  1. Marketing is not required in a buyer's market.

  2. Marketing is not required in a seller's market.

  3. Marketing is not required due to globalization.

  4. Marketing is not required due to competition.

  5. Marketing is not required due to liberalization.
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

In a seller's market, demand exceeds supply, meaning products are easily sold without significant marketing effort. In contrast, other market conditions require active marketing to compete.

Multiple choice

Which of the following pairs does not match in the context of marketing mix (i.e. product, price, promotion and place)?

  1. Brand name - product

  2. Credit terms - price

  3. Discount - promotion

  4. Transport - place
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Each of the four Ps has its own tools to contribute to the marketing mix:

Product: variety, quality, design, features, brand name, packaging, services Price: list price, discounts, allowance, payment period, credit terms Place: channels, coverage, assortments, locations, inventory, transportation, logistics Promotion: advertising, personal selling, sales promotion, public relations  

Multiple choice

Various factors influence the pricing of a product which can be internal factors and external factors. Which of the following is not correctly categorized?

  1. Social considerations - internal

  2. Govt. controls and regulations - external

  3. Manufacturing and marketing cost - internal

  4. Characteristics of the product - internal
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

(A) Internal Factors:

  1. Organisational Factors
  2. Marketing Mix
  3. Product Differentiation
  4. Cost of the Product
  5. Objectives of the Firm (B) External Factors:
  6. Demand 2. Competition 3. Suppliers 4. Economic Conditions 5. Buyers 6. Government
Multiple choice

Which among the following are components of promotion mix?

(a) advertising (b) personal selling (c) public relations (d) sales promotion

  1. (a) to (d) all

  2. (a), (b) and (c) only

  3. (a), (b) and (d) only

  4. (a), (c) and (d) only
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Activities identified as elements of the promotional mix vary, but typically include the following: Advertising Personal Selling Sales Promotion Public Relations Direct Marketing Corporate Image Sponsorship Guerrilla Marketing Product Placement

Multiple choice

A product means something that can be offered to satisfy a want or need which can be physical goods, services, persons, places, ideas etc. Which of the following pairs does not match?

  1. Idea - adult education

  2. Places - Goa, Kashmir

  3. Persons - Bismilla Khan

  4. Services - tooth paste
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

A product is a commodity, service or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for money or some other unit of value. In this, goods are tangible. You can see them, feel them, touch them etc. Services are intangible; the result of human or mechanical efforts to people or objects. Thus, option 4 is correct.

Multiple choice

Which of the following features is incorrect in case of goods and services as a product?

  1. Goods are search products, and services are experienced products.

  2. Goods and services are tangible.

  3. Goods relate to a stage prior to purchase or use.

  4. Services are the products that relate to a stage after buying or consuming.
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

A product is a commodity, service or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for money or some other unit of value. In this, goods are tangible. You can see them, feel them, touch them etc. Services are intangible. 

Multiple choice

Directions: In the following question, there is a statement followed by two conclusions. Statement: Reputed management institutes focus on both quality and advertisement. Conclusion: I. There are only two important factors for a reputed management institute: quality and advertising. II. Small management institutes focus on only one: quality and advertising.

  1. If only conclusion I follows.

  2. If only conclusion II follows.

  3. If conclusions I and II both follow.

  4. If neither I nor II follows.
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

We cannot say that there are only 2 important factors for reputed management institutes as there could be more factors present too. Similarly, we cannot draw any conclusion about small management institutes. Thus, neither conclusion can be drawn from the statement. Hence, Option (4) is correct.