Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,245 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

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Marketing Concepts and Strategies Questions

Multiple choice elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Objections against advertising.

  1. It is not productive

  2. It forces people to desire and buy things which, in fact, are not within their means

  3. It increases the cost of goods

  4. All the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Common criticisms of advertising include that it is unproductive, manipulative, and increases the cost of goods for the consumer.

Multiple choice elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Advertising benefits to.

  1. Manufacturers

  2. Consumers

  3. Wholesalers and retailers

  4. All the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Advertising provides benefits to manufacturers (increased sales), consumers (information about products), and intermediaries like wholesalers and retailers (faster turnover).

Multiple choice elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

When constructing the ad, it is important to consider how to best _________.

  1. attract attention to the advertisement

  2. get right candidate

  3. how will be the profit

  4. the candidate reach in profit
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Advertisement is an audio visual marketing tool. Advertisement's main objective is to persuade the consumers to buy the company's product. There are many advertisements that are played on the radio and on the television, if the marketer wants his advertisement to stand out from the clutter, the advertisement has to be attractive so that people pay attention to the message that has to be communicated.      

Multiple choice elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

False and misleading claims and vulgarity in advertisements do not match with _________.

  1. aggressive advertising

  2. ethics in advertising

  3. mass level of advertising

  4. sales promotion
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation
Advertising is a part of promotional mix that uses audio or video or both form of marketing communication. The ethics in advertising underlines that truth and facts about the product has to be communicated to consumers.
Multiple choice elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Advertising lacks ______________.

  1. Reaching to a large number of people

  2. Impersonal communication

  3. Direct Feedback

  4. Covering market in short time
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

It is very difficult to judge the effectiveness of an advertising message as there is no accurate feedback regarding its impact.

Multiple choice elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Lack of feedback cannot be counted as a demerit of advertisements.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

False, lack of feedback cannot be counted as a demerit of advertisements .

Advertising means any paid form of a non-personal presentation of ideas , goods and services by an identified sponsor . Advertising is done to reach masses and helps in promoting a good or service at large . Since it is a non-personal form of selling , instant feedback is not possible but the reach of advertising helps in getting the instant attention of the buyer.

Multiple choice elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

__________ is not a part of advertising.

  1. Paintings

  2. T.V advertising

  3. Banners

  4. None of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

All the above given options are a part of advertising .

Advertising is any paid form of non-personal representation and promotion of goods , services or ideas by an identified sponsor . It includes T.V advertising, banners, paintings.

Multiple choice elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Advertising adds to the sales promotion.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Sales promotion is a pull marketing technique. It is done by providing various offers and discounts to the customers. The company can also motivate dealers and distributors of the distribution channel by offering commission, gifts, etc. Advertising is the process informing and persuading consumers to buy the product offered by the company. 

Multiple choice elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Seeking customer's attention is one of the advantages of advertising.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

True, seeking customer's attention is one of the advantages of advertising .

Advertising is a non-personal form of promotion of goods and services. Advertisements are attractive and made in such a way that it grasps the attention of the consumer instantly .Hence seeking customer's attention is one of the advantages of advertising .

Multiple choice elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Most of the money spent in measuring the effectiveness of advertising is spent on:

  1. Communication-response research

  2. Pre-testing the advertisements

  3. Post-testing the advertisements

  4. Sales-response research
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Most research budgets in advertising are allocated to pre-testing to ensure the message is effective before significant media spend is committed.

Multiple choice elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

For promoting sales, advertising endeavors may be made as per which of the following?
I. Competitive parity
II. Objective and task
III. Tied sales
IV. All-one-can-Afford

  1. I and II only

  2. II, III and IV only

  3. I, II and IV only

  4. III and IV only
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Common methods for setting advertising budgets include competitive parity, objective and task, and all-you-can-afford. Tied sales is not a standard budgeting method.

Multiple choice commerce marketing mix meaning, nature, importance and scope of public relations public relations publicity and public relations

Which of the following is true with regards to public relations?

  1. A good public relations campaign highlights a small businesss products and services through creative means.

  2. Regularly touting a company's earnings, job creation and overall economic impact can help establish it as an important part of a city's economic engine.

  3. Internal public relations campaigns have the potential to bolster staff morale, improve communications and motivate employees.

  4. All of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation
Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.Following is true with regards to public relations:A) A good public relations campaign highlights a small business products and services through creative means
B) Regularly touting a company's earnings, job creation and overall economic impact can help establish it as an important part of a city's economic engine.
C) Internal public relations campaigns have the potential to bolster staff morale, improve communications and motivate employees.
Multiple choice commerce marketing mix meaning, nature, importance and scope of public relations public relations publicity and public relations

Public relations requires the purchase of media.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Public relations requires the purchase of media- this is a false statement.Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.

Multiple choice commerce marketing mix meaning, nature, importance and scope of public relations public relations publicity and public relations

They are especially useful when there is _______ publicity about the company or its products.

  1. no

  2. positive

  3. negative

  4. less
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation
The main task of public relations department is to disseminate information and build goodwill about the business. Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.
They are especially useful when there is negative publicity about the company or its products.
Multiple choice commerce marketing mix meaning, nature, importance and scope of public relations public relations publicity and public relations

The public relations department performs functions viz___________.

  1. Press relations

  2. Product publicity

  3. Corporate Communication

  4. All of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation
The main task of public relations department is to disseminate information and build goodwill about the business. Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.
The public relations department performs functions viz: press relations, product publicity and corporate communication.