Tag: marketing mix - 4 p's

Questions Related to marketing mix - 4 p's

Projects which are mutually exclusive but different on scale of production or time of completion then the _____________.

commercial applications marketing mix - 4 p's meaning of product product mix ideologies/concepts/views of marketing management

  1. external return method

  2. net present value of method

  3. net future value method

  4. internal return method

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Correct Option: B

Which of the following are factors of production?

commercial applications marketing mix - 4 p's meaning of product product mix ideologies/concepts/views of marketing management

  1. Land

  2. Labour

  3. Capital

  4. All ofthem

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Correct Option: D
Explanation:

Land, Labour, Capital and Enterprise are the four factors of production which are required for running a firm or a company profitably.

The Elements of Marketing mix is described as.

commercial applications marketing mix - 4 p's meaning of product product mix ideologies/concepts/views of marketing management

  1. Four P's

  2. Four B's

  3. Three P's

  4. Three B's

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Correct Option: A

The Marketing mix denotes.

commercial applications marketing mix - 4 p's meaning of product product mix ideologies/concepts/views of marketing management

  1. A combination of various elements in which their totality constitute a firm's "Marketing System"

  2. Vital function to be performed by a business

  3. To analyse the marketing problems

  4. The combination of factors of production

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Correct Option: A

Market segmentation enables the industrial market to.

commercial applications marketing mix - 4 p's meaning of product product mix ideologies/concepts/views of marketing management

  1. Use only specialist salesman

  2. Divide and conquer

  3. Find the most suitable market for the product

  4. Limit sales and keep up price

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Correct Option: C

Working capital is that___________________.

commercial applications marketing mix - 4 p's meaning of product product mix ideologies/concepts/views of marketing management

  1. Proportion of a company's capital which is employed in short term operations

  2. Proportion of a company's capital which is employed in long term operations

  3. The amount employed in fixed assets

  4. None of the above

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Correct Option: A

Product polices provide.

commercial applications marketing mix - 4 p's meaning of product product mix ideologies/concepts/views of marketing management

  1. Readmade answers to the problems

  2. Guideline for efficient planning

  3. Guideline for efficient action

  4. Both (B) and (C)

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Correct Option: D

Which is not correct? The stages in new product development are.

commercial applications marketing mix - 4 p's meaning of product product mix ideologies/concepts/views of marketing management

  1. Idea generation and screening stage

  2. Business analysis stage and product development

  3. Testing and commercialisation

  4. Backward planning and forward planning stage

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Correct Option: D

The process of introducing higher quality products by a manufacturer, whose low quality products are famous, is termed as_______.

commercial applications marketing mix - 4 p's meaning of product product mix ideologies/concepts/views of marketing management

  1. Trading up

  2. Trading down

  3. Quality variation

  4. Product line expansion

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Correct Option: A

Product policy is concerned with.

commercial applications marketing mix - 4 p's meaning of product product mix ideologies/concepts/views of marketing management

  1. Product, quality, guarantees

  2. The character and number of product lines

  3. Product deletion

  4. All of these

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Correct Option: D