Tag: marketing mix - 4 p's
Questions Related to marketing mix - 4 p's
In which method of pricing does a manufacturer sell the same product at two or more different prices?
Example of skimming pricing.
A very high price for a new product initially and to reduce the price gradually as competitors enter the market, is known as.
The skimming price policy is profitable in the.
Dual pricing is also referred to as.
Skimming price is also termed as.
Match the following.
| $1$. Spatial gap | a) Customers make their purchase at regular intervals, whereas production has to be organised on a continuous process |
|---|---|
| $2$. Temporal gap | b) Consumers are usually scattered, whereas production is concentrated in a few centres |
| $3$. Perceptional gap | c) Customers cannot have full information of producers and products available, this prevents free exchanges |
| $4$. transactional gap | d) Manufactureres organise large-scale production, whereas customers prefer to buy only in small quantities |
A pricing policy designed to have the same price to customer in a specific area is?
Under skimming pricing, the fixation of price is?
Cash discounts to customers.