Tag: marketing mix - 4 p's

Questions Related to marketing mix - 4 p's

Securities with less predictable prices and have longer maturity time is considered as ______________.

  1. cash equivalents

  2. long-term investments

  3. inventories

  4. short-term investments


Correct Option: D

If actual selling price is 500,actual result is 500,actual result is 250 and actual units sold are 350, then selling price variance will be _____________.

  1. $87, 500

  2. $97, 500

  3. $67, 500

  4. $57, 500


Correct Option: A

The exchange value of a good or service in terms of money is?

  1. Cost

  2. Price

  3. Profit

  4. Sales


Correct Option: B

Pricing policies may be classified into.

  1. Target rate of return

  2. Stability in prices

  3. Maximising profit

  4. Minimising cost


Correct Option: D

Which of the following is not a geographic pricing?

  1. FOB pricing

  2. Zone pricing

  3. Basic point pricing

  4. Dual pricing


Correct Option: D

Price ling is closely related to.

  1. Psychological prices

  2. Customary prices

  3. Prestige prices

  4. Both (A) and (B)


Correct Option: D

Administered pricing applies to the practice of pricing on the basis of.

  1. Cost

  2. Competitive pressure

  3. The law of supply and demand

  4. The policy decisions of the sellers


Correct Option: D

New product pricing is?

  1. Dual pricing

  2. Skimming pricing

  3. Prestige pricing

  4. Monopoly princing


Correct Option: D

Penetration pricing is opposite to the.

  1. Dual pricing method

  2. Administrated pricing method

  3. Expected pricing method

  4. Skimming pricing method


Correct Option: D

The skimming price policy is most convenient in the case of.

  1. New products

  2. Existing products

  3. Both (A) and (B)

  4. None of these


Correct Option: A