Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,239 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

Brand extension strategiesPricing strategiesGreen marketing conceptsProduct packaging functionsCustomer satisfaction methods

Marketing Concepts and Strategies Questions

Multiple choice business organisation and correspondence employment opportunities in commerce meaning and essential elements of retail trade employment opportunities in insurance sector and capital market middlemen 2 - retailer

One Entrepreneur who is into the hosiery business found out the reason his hosiery was not selling as its color. What could be the best source of this information?

  1. Supplier

  2. Retailer

  3. Competition

  4. Government bureau
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Retailers are in direct contact with the final consumers and are the best source of information regarding consumer preferences, complaints, and feedback.

Multiple choice commercial studies structure of business e-advertising, e-marketing and e-security introduction to internet and e-commerce emerging modes of services e-tailing e-commerce and mobile commerce

E - business is____________________________________.

  1. the use of electronic communications for all business processes

  2. an organization using electronic media to purchase from its suppliers

  3. an organization using electronic media to sell direct to its customers

  4. any electronically mediated communication between an organization and its stakeholders
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

E- business is a form of conducting business in which transactions are carried out with the electronically mediated communication like internet, intranet etc. between an organisation and its stakeholders.

Multiple choice brochure/leaflet/flyer/pamphlet writing english

Which of the following is the least helpful in making a brochure more attractive?

  1. images

  2. colours

  3. words

  4. signature
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Choice D is correct as brochures need not have signatures. Choice A is wrong as brochures must have colourful pictures. Choice B is correct as brochures must be colorful to attract readers. Choice C is correct as words and sentences are necessary to give information. 

Multiple choice brochure/leaflet/flyer/pamphlet writing english

A _____________ is a small booklet that contains information about a company or event for promotional purposes. 

  1. classified advertisement

  2. brochure

  3. leaflet

  4. report
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Choice B is correct as brochure has a couple of pages giving information on a event for selling it. Choice A is wrong as it is not used as promotional material. Choice C is wrong as a leaflet cannot give much information Choice D is not a promotional material. 

Multiple choice brochure/leaflet/flyer/pamphlet writing english

Select the best option.

A _____________ is a small pamphlet that contains advertising and promotional material. 

  1. classified advertisement

  2. brochure

  3. leaflet

  4. report
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Choice B is correct as brochures are like pamphlets but used for selling a product. Choice A is wrong as classified advertisements are not brochures or pamphlets. Choice C is wrong as a leaflet does not give muchdetail. Choice D is wrong as a report would not sell a product. 

Multiple choice elements of accounts using computerised accounting system grouping and codification of accounting steps in installation of cas accounting information system

Business process in the marketing and sales department involves which of the following activity?

  1. inquiry

  2. Entry of outputs

  3. Dispatch of bill

  4. Billing to supplier
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The business process in the marketing and sales department involves the following activities:
1) Inquiry
2) Contact creation
3) Entry of orders
4) Dispatch of goods
5) Billing to customers

Multiple choice elements of accounts using computerised accounting system grouping and codification of accounting steps in installation of cas accounting information system

Under ______________, the business process in the marketing and sales department involve functions such as inquiry, contact creation, entry of orders, etc.

  1. AIS and Marketing Information System

  2. AIS and Manufacturing Information System

  3. Accounting Information System

  4. Manufacturing Information System
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The integration of Accounting Information Systems (AIS) with Marketing Information Systems allows for the seamless handling of sales-related business processes like inquiries, order entry, and customer contact management.

Multiple choice business organisation introduction to financial markets concept of financial market meaning and definition of financial market concepts and functions of financial markets

An entry strategy in which a firm maintains its production facilities within its home country and transfers its products for sale in foreign markets is known as _________.

  1. Exporting

  2. Licensing

  3. Franchising

  4. International management
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

An entry strategy in which a firm maintains its production facilities within its home country and transfers its products for sale in foreign markets is known as exporting. Exporting can be defined as the act or process of sending goods and services to a foreign country for sale. Exporting helps to upgrade the rate of economic growth.

Multiple choice business organisation introduction to financial markets concept of financial market meaning and definition of financial market concepts and functions of financial markets

The most important techniques for maintaining marketing control is?

  1. Cost analysis

  2. Market share analysis

  3. Non-financial control

  4. Marketing audit
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Cost analysis is a primary technique for marketing control, as it helps evaluate the profitability of different marketing activities, products, or territories. While market share and audits are also used, cost analysis is fundamental for maintaining financial control over marketing efforts.

Multiple choice business organisation introduction to financial markets concept of financial market meaning and definition of financial market concepts and functions of financial markets

Which strategy involves the substantial modification of existing products or the creation of new but related products that can be marketed to current customers through established channels?

  1. Product Development

  2. Market Penetration

  3. Diversification

  4. Market Development
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Product development strategy involves the substantial modification of existing products or the creation of new but related products that can be marketed to current customers through established channels. It helps in the process of expansion of the existing business. Product development strategy can be defined as a process of bringing a new innovation to consumers from concept to testing through distribution.

Multiple choice contemporary indian society civics

Sale of bottled water is an example of __________.

  1. Consumerism

  2. Commercialisation

  3. Industrialisation

  4. None of these
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Sale of bottled water is an example of commercialization. Conversion of an object into a product so that it can be traded in the market is called commercialization. It is the process of introducing a new product or production method into commerce. Water is present in nature and freely available to all. But water is being sold in bottles to make a profit. Hence it is an example of commercialization.

Multiple choice organisation of commerce and management multinational corporations global enterprises meaning and features of mncs public sector undertakings & global enterprises

Out of the following _________ represents a company's effort to identify and categorize groups of customers and countries according to common characteristics.

  1. global targeting

  2. global marketing research

  3. global marketing segmentation

  4. global positioning.
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

The global marketing segmentation represents a company's efforts to identify and categorize groups of customers and countries according to common characteristics.

Multiple choice organisation of commerce and management multinational corporations global enterprises meaning and features of mncs public sector undertakings & global enterprises

Global enterprises have to make extra efforts with their marketing strategy in an untapped market.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Vertical Expansion - Manufacturing

Vertical expansion occurs when multinational companies expand production processes to other countries. This strategy allows them to take advantage of factors such as the low costs of labor and raw materials, lower capital investment requirements and less stringent local laws and regulations. This means these companies can lower production costs and maximize profits. Some developing countries encourage multinational companies because of the innovative technology they bring to the host country and because they typically offer higher wages than the national average.

Vertical Expansion - Sales

Multinational companies also might expand by setting up sales units in host countries instead of marketing their products through local agencies. This allows the companies to ensure that their products reach their buyers and that they are in control of prices. Multinationals also may enter foreign markets when other brands offering the same products set up operations there. Competition makes it necessary for these companies to follow suit with units of their own. Multinational companies can give their sales units a level of autonomy, which allows them to operate and adapt their sales efforts according to market conditions in the host country.

Horizontal Expansion - Production

Often, multinational companies set up production units in other countries for the sole purpose of catering to the local market. They manufacture products in the host country for distribution in the same country. This helps companies save on transportation costs and shields their operations from uncertainties arising from fluctuations in currency values. They also use sequential marketing, a strategy that edges out the local competition by offering better and more state-of-the-art products. Another method they might use to eliminate competition is to merge with or acquire local companies.

Horizontal Expansion - Sales

When offering products in the host countries, multinational companies may present their goods and services just as they are offered in their home countries. Examples include branded and packaged food and beverages. They carry similar brand names and are similar in appearance. Companies also might set up showrooms and outlets to mimic international norms. Other companies adapt their products to suit local demand, tastes and customer requirements.

Multiple choice organisation of commerce and management multinational corporations global enterprises meaning and features of mncs public sector undertakings & global enterprises

Aggressive market strategies are used by global enterprises to __________________.

  1. gain more market share

  2. increase their sales in short period

  3. tap the market from existing business

  4. grow their reach in a nation
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Aggressive Market. A market or exchange with a high trading volume. When a market becomes very aggressive, the prices of stocks can go up significantly, which in turn makes it more expensive for a trader to become involved in the market by buying stocks.

Multiple choice elements of business multi national corporations advantages and disadvantages of mncs meaning and definition multinational companies - meaning and features

For multinational activity, 'International' means________________.

  1. to undercut the prices all of 'local' producers in overseas markets as multinational have an approach and exposure to global market and their scale of production is large enough.

  2. to set up an overseas production operation because of the fear of franchising operation that has been given to 'local' firms already in the market.

  3. exploiting a well-established global brand image to dominate overseas markets.

  4. all of the above
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Multinational companies have offices and/or factories in different countries and usually have a centralized head office where they coordinated international management.