Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,239 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

Brand extension strategiesPricing strategiesGreen marketing conceptsProduct packaging functionsCustomer satisfaction methods

Marketing Concepts and Strategies Questions

Multiple choice organization of commerce and management consumerism the consumer protection act, 1986 consumer protection commerce

A distinct advantage that provides a firm to contribute greatly to customer benefits in the end products is known as _____________.

  1. competitive advantage

  2. competence

  3. core competence

  4. value addition
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

A distinct advantage that provides a firm to contribute greatly to customer benefits in the end products is known as core competence. It also provides long term competitive advantage. Thus in turn, the consumers get benefited.

Multiple choice organization of commerce and management consumerism the consumer protection act, 1986 consumer protection commerce

Dividing the total market into several groups on the basis of consumer characteristics is known as:

  1. Market segmentation

  2. Market Development

  3. Market Research

  4. None of the above.
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Dividing the total market into several groups on the basis of consumer characteristics is known as market segmentation. In this process, potential consumers are divided into different groups. Market segmentation is done to facilitate market research.

Multiple choice organisation of commerce and management marketing and marketing mix distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

'Place' element in marketing mix indicates ______.

  1. Physical production

  2. Physical exchange

  3. Physical distribution

  4. Physical consumption
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

In the marketing mix (the 4 Ps), 'Place' refers to the distribution channels and logistics involved in making a product available to the consumer.

Multiple choice organisation of commerce and management marketing and marketing mix distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

Who has defined Marketing Mix as "set of marketing tools that the firm uses to pursue its marketing objectives in the target market"?

  1. Culliton

  2. Kotler

  3. William J. Stanton

  4. Howard and Upton
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Philip Kotler is widely credited with defining the marketing mix as the set of marketing tools that a firm uses to pursue its marketing objectives in the target market. This definition is a cornerstone of modern marketing management theory.

Multiple choice social studies cooperatives and consumer empowerment understanding advertising media and advertisement advertisements

Just naming a product does not help sell it. So, advertisers begin claiming certain special values for their brand.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

In addition to branding the product for marketing building brand value is as important to make a profit and attract customers. Brand value can be constructed by signifying the source of the product and maintaining high standards for design, emotionally connects with the customers by interacting them with a consistent tone of voice and gaining their confidence.

Multiple choice social studies cooperatives and consumer empowerment understanding advertising media and advertisement advertisements

Advertisements draw our attention to various products and describe them __________ so that we become interested in buying them.

  1. Positively

  2. Negatively

  3. Marginally

  4. None of these
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Advertisements draw our attention to various products and describe them positively so that we become interested in buying them. Advertisements appeal to the consumers in various ways and are powerfully linked to the consumer's self-image.

Multiple choice social studies cooperatives and consumer empowerment understanding advertising media and advertisement advertisements

Advertisements draw our attention to various products.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

An advertisement is used for marketing purposes. It is an announcement, display or notice in public promoting a particular product, service or any event. Advertisement can take place through mass media and through public display by hoardings, boards etc. They draw our attention to various products we choose to buy or not but we get information about different products and their benefits.

Multiple choice social studies cooperatives and consumer empowerment understanding advertising media and advertisement advertisements

Branding means stamping a product with a particular name or sign.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Branding means creating a name, putting or printing a symbol, mark or design that identifies the product and distinguishes it from other similar products. It is a marketing technique. These marks, signs, symbols carry the reputation of the manufacturer.

Multiple choice social studies cooperatives and consumer empowerment understanding advertising media and advertisement advertisements

These brand values are conveyed through the use of ______ to give us an overall image that appeals to us.

  1. Visuals

  2. Words

  3. Both A and B

  4. None of these
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Values such as treating our guests well and making sure our children get nutritious food are used by brands to create brand values. These brand values are conveyed through the use of visuals and words to give us an overall image that appeals to us.

Multiple choice social studies cooperatives and consumer empowerment understanding advertising media and advertisement advertisements

By linking our ___________ to products, advertisements tend to influence the ways in which we value ourselves as persons.

  1. Personal emotions

  2. Social emotions

  3. Both A and B

  4. None of these
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

By linking our personal emotions to products, advertisements tend to influence the ways in which we value ourselves as persons. Advertising, because it appeals to personal emotions also tends to make people who cannot afford certain brands feel bad. They feel that they are unable to give their loved ones the best care that brand products appear to offer.

Multiple choice social studies cooperatives and consumer empowerment understanding advertising media and advertisement advertisements

Social advertisements are the advertisements made by the _________.

  1. Small businessman

  2. State

  3. Private agencies

  4. All of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Advertisements are an important part of our social and cultural life. Social advertisements refer to advertisements made by the State or private agencies that have a larger message for society.

Multiple choice social studies cooperatives and consumer empowerment understanding advertising media and advertisement advertisements

Advertisements aim to get people to buy a particular brand.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The purpose of advertisements is to promote a particular product or a particular brand. For example, say there are lots of advertisement of detergent powder, every advertisement encourages us to buy detergent powder of a particular brand to get instant and effective results.