Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,245 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

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Marketing Concepts and Strategies Questions

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Which of the following effects is associated with direct marketing?

  1. Reduction of inventory

  2. Reduction of distribution cost

  3. Faster movement of goods

  4. Simplification of servicing problems
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Direct marketing removes intermediaries, which often allows for faster communication and movement of goods directly from the producer to the customer.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Which conditions are not conductive to direct marketing?

  1. Limited capital

  2. Limited production

  3. Diversified markets

  4. All the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Direct marketing is difficult when capital is limited (high marketing costs), production volume is low (lack of economies of scale), or markets are highly diversified (hard to reach directly).

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Match the following.

$1$. Selective distribution a) The producer appoints a single dealer for a specified area or territory
$2$. Exclusive distribution b) Two or more companies develop a joint marketing strategy to exploit new opportunities
$3$. Consignment selling c) a manufacturer selects a limited number of wholesalers and retailers to deal with his product
$4$. Symbiotic marketing d) A practice of placing goods in the hands of middlemen with the title and control remaining in the hands of the seller
  1. $1$-a, $2$-c, $3$-d, $4$-b
  2. $1$-b, $2$-c, $3$-a, $4$-d
  3. $1$-c, $2$-a, $3$-d, $4$-b
  4. $1$-c, $2$-a, $3$-b, $4$-d
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Selective distribution (c) involves a limited number of outlets; Exclusive distribution (a) involves a single dealer; Consignment selling (d) involves retaining title; Symbiotic marketing (b) involves joint strategies.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Selling to wholesalers is referred to as the.

  1. Modern channel

  2. Marketing channel

  3. Market segment

  4. Traditional channel
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The traditional channel of distribution typically involves a multi-level approach where producers sell to wholesalers, who then sell to retailers, and finally to consumers.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Marketing planning means.

  1. Laying down certain policies to guide the selling operations of a business

  2. Fixing pricing policy

  3. Fixing producing policy

  4. Looking into the future
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Marketing planning involves establishing objectives and defining the policies and strategies necessary to guide selling and marketing operations to achieve those goals.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

A specific marketing strategy is required because of.

  1. Differing nature of consumption

  2. Differing nature of competition

  3. Uncertain human elements

  4. All the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Marketing strategies must be specific because they must account for varying consumer behaviors, competitive pressures, and the inherent unpredictability of human decision-making.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Which of the following is not an operational process of marketing planning?

  1. Developing marketing action

  2. Coordinating marketing action

  3. Evaluating all marketing programmes

  4. Assessing areas of marketing opportunities
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Assessing areas of marketing opportunities is typically part of the strategic analysis or environmental scanning phase, rather than the operational process of executing and coordinating plans.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Tactical Marketing planning is adopted for.

  1. New product

  2. Existing product

  3. Perishable products

  4. Durable products
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Tactical marketing planning focuses on short-term actions and adjustments to existing products or services to meet immediate market needs, whereas strategic planning focuses on long-term goals.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Strategic marketing planning provides.

  1. Short-run direction

  2. Medium-run direction

  3. Long-run direction

  4. Very short-run direction
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Strategic marketing planning is concerned with the long-term direction and scope of an organization, ensuring it remains competitive over time.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Exchange concept of marketing deals with ________.

  1. Exchange of products between sellers and buyers covering distribution and price aspects

  2. Mere appendage to production

  3. Achieving marketing success through product attributes

  4. Aggressively promote and push the products
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

An exchange process is simply when an individual or an organisation decides to satisfy a need or want by offering goods or services in exchange of some monetary value. 

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

The goals of international marketing are to_____________.

  1. create and retain customers in global markets.

  2. eliminate competition in international markets.

  3. expand business activities abroad.

  4. gain market share and increase profit
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

International marketing aims to identify, create, and retain customers in global markets by adapting products and strategies to meet the needs of diverse international consumers.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

A market must have commodity, buyers and sellers. What else should a market have?

  1. area and bargaining

  2. bargaining and cut the rate competition

  3. communication and area

  4. communication and travel
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

A market requires not only the physical or virtual space (area) for exchange but also the means of communication between buyers and sellers to facilitate the transaction.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

_________ shows the specifics of how the entrepreneur will market or attempt to sell his product or service.

  1. A marketing plan

  2. A financing plan

  3. A sales plan

  4. A production plan
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

A marketing plan specifically details how a business intends to reach its target audience, promote its products, and execute sales strategies. Other plans, such as financing or production, focus on different operational aspects.

Multiple choice organization of commerce and management social responsibility of management and csr concept of social responsibility social responsibility social responsibility - concept corporate social responsibility

Exaggerated claims made by promotional marketing communications are referred to as _____________.

  1. deceptive selling

  2. marketing misdemeanor

  3. misleading advertising

  4. sugging
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Under the Consumer Protection Act 2007, advertising is seen as misleading if it involves false, misleading or deceptive information that is likely to cause the average consumer to act in a way they might otherwise not.  Advertising may also be considered misleading if important information that the average consumer needs to make an informed decision is left out.  Misleading advertising covers claims made directly to consumers by manufacturers, distributors and retailers, as well as in advertisements, catalogues, websites etc.