Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,239 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

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Marketing Concepts and Strategies Questions

Multiple choice commercial studies marketing and sales difference between products and services product marketing

The important aspects analysed under product policy is/are.

  1. Consideration of the product mix

  2. New product development decisions

  3. Product policy of the competitors

  4. All the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Product policy involves a holistic view of the product portfolio, including product mix, new product development, and competitive analysis. All these aspects are integral to effective product policy.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

If all the products sold are closely related in their usage or production etc. the mix can be called as _______.

  1. Consistent

  2. Depth

  3. Breadth

  4. None of the above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Consistency in a product mix refers to how closely related the various product lines are in terms of end use, production requirements, distribution channels, or other ways. This ensures the company maintains a focused brand identity.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

The process of withdrawal is technically known as___________.

  1. Product modification

  2. Product elimination

  3. Product line expansion

  4. Product line modification
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Product elimination is the formal process of removing a product from the company's product mix, often due to poor performance or strategic shifts. It is the final stage in the product life cycle management.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

All activities which are undertaken to promote the side of products.

  1. Promotional blend

  2. Marketing mix

  3. Product mix

  4. Market segment
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Promotional blend (or promotion mix) refers to the combination of tools like advertising, sales promotion, and public relations used to communicate with and persuade the target market.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

A pull blend emphasises.

  1. Personal selling

  2. Mass impersonal selling efforts

  3. Exhibition and other non-recurrent selling efforts

  4. None of the above
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

A pull strategy focuses on mass media advertising and consumer-oriented promotions to build demand, effectively 'pulling' the product through the distribution channel by creating consumer interest.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

_______ products are the products which are used as an input to produce other products.

  1. Shopping

  2. Convenience

  3. Consumer

  4. Industrial
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

An industrial product is a good used by a company for business consumption. it is distinct from a consumable goods, which is purchased by individuals for personal and family consumption. It is a product sold by one company to another company to carry out production function.It is a B2B product.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

Which of the following is not a characteristic of industrial products? 

  1. Number of buyers

  2. Channel levels

  3. Convenience

  4. Derived demand
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

An industrial product is a good used by a company for business consumption. it is distinct from a consumable goods, which is purchased by individuals for personal and family consumption. It is a product sold by one company to another company to carry out production function.It is a B2B product. The number of buyers are limited and predetermined. it is one the first level of channel distribution and made only on demand.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

If a retailer displays shampoo as a personal care item, as a fashion accessory or as a bath room product, then it presents an example of _____________.

  1. Market Penetration

  2. Product Development

  3. Market Development

  4. Intensification
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Product development involves finding new ways to present or improve existing products to reach different needs or segments. Displaying a shampoo in different contexts (fashion vs. personal care) is a form of product development strategy.

Multiple choice economics planning and collecting data different types of data primary and secondary data collecting data

The estimation of consumer demand by questioning a sample of consumer is referred to as the _________________.

  1. consumer survey approach

  2. product survey approach

  3. selling approach

  4. marketing approach
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The estimation of consumer demand by questioning a sample of consumer is referred to as the consumer survey approach. Estimation of consumer demand helps to analyse consumer's behaviour.

Multiple choice organisation of commerce and management marketing mix definition and functions of production department production or works department ideologies/concepts/views of marketing management

Match the following.

$1$. Market development a) The developing of new products for sale in new markets
$2$. Product development b) Developing new products for sale in existing markets
$3$. Market penetration c) Increasing the sales of existing products in existing markets
$4$. Diversification d) Selling of existing products in new markets
  1. $1$-a, $2$-c, $3$-d, $4$-b
  2. $1$-d, $2$-b, $3$-c, $4$-a
  3. $1$-d, $2$-b, $3$-a, $4$-c
  4. $1$-b, $2$-d, $3$-c, $4$-a
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

The Ansoff Matrix defines these strategies: Market development (existing products, new markets = d), Product development (new products, existing markets = b), Market penetration (existing products, existing markets = c), and Diversification (new products, new markets = a). Option B correctly maps these.

Multiple choice organisation of commerce and management marketing mix definition and functions of production department production or works department ideologies/concepts/views of marketing management

under network marketing the product reaches the customers from the __________.

  1. manufacturers

  2. distributors

  3. manufacturers via distributors

  4. agent
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Network marketing (or multi-level marketing) typically involves a structure where products move from the manufacturer to the end consumer through a network of independent distributors or representatives, bypassing traditional retail intermediaries.

Multiple choice organisation of commerce and management laws of returns - returns to a factor and returns to scale definition and functions of production department production or works department ideologies/concepts/views of marketing management

The area of actual or potential commercial value in which a company intends to operate is a ___________.

  1. market space

  2. market place

  3. perfect market

  4. Bertrand market
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

A market space refers to the virtual or physical area where a company identifies potential commercial opportunities and intends to operate, distinguishing it from a specific marketplace (a location).