Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,245 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

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Marketing Concepts and Strategies Questions

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Which of the following is not a tool of sales promotion?

  1. Sales contests

  2. Free gifts

  3. Point of purchase display

  4. Public Relations
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Sales promotion is one of the elements of promotional mix. Sales promotion uses both media and non media marketing communication to increase consumer demand. It includes several communication activities that attempt to provide added value or incentives to consumers, wholesalers and retailers. Public relation refers to maintaining a relation with consumers through communicating with them on a periodic basis and keeping them engaged. 

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Sales forecast __________.

  1. reduces selling costs

  2. helps in the proper pricing of the product

  3. stabilises production

  4. All the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Sales forecasting provides data that helps in stabilizing production schedules, setting appropriate prices, and managing costs by aligning supply with anticipated demand.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Road blocking advertisement is ________.

  1. advertising a product by blocking a road.

  2. putting an advertisement on a blocked road.

  3. a technique of gathering potential customers on the road.

  4. advertising a product on all similar TV/Radio channels at the same time.
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Road blocking advertisement is an an advertising strategy or a method in which a commercial is broadcast simultaneously on various radio stations and/or television channels. This leads to blocking the road for the competitors to broadcast their advertisements. 

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Which one of the following is not matched correctly ?

  1. Sales Portfolio - Internal Sales Promotion

  2. Merchandise Allowance - Dealer Promotion

  3. Count and Recount of Stock - Consumer Promotion

  4. Advertising - Market Promotion
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Sales Portfolio is generally not categorized as an internal sales promotion tool; it is a strategic tool for managing product lines. The other pairings correctly identify common promotional categories.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

The promotion mix of a company consists of these.

  1. Marketing communication, promotion decisions

  2. Personal selling, product objectives

  3. Advertising, personal selling, sales promotion, publicity and public relations

  4. Consumer psychology, buyers motives, brand equity
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Promotional mix is a market of 4P's of marketing. Promotional mix give various tools and strategies as of how a product can be promoted. Advertising personal selling, sales promotion, publicity and public relations are the main tools of promoting a company's product and making customers aware about the company offers.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Discounts, coupons, contests, free samples and offering extra quantity etc., are the examples of __________.

  1. Sales Promotion

  2. Personal Selling

  3. Channels of distribution

  4. None of the above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.Sales promotions can be directed at either the customer, sales & staff, or distribution channel members (such as retailers).

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Providing information to the customers about product, its features and quality etc., are part of:

  1. Production

  2. Promotion

  3. Pricing

  4. None of the above
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

In marketing, promotion is advertising a product or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of the market mix, which includes the four P's: price, product, promotion and place.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

_______ is highly flexible as the message can be adjusted.

  1. Advertising

  2. Personal selling

  3. Sales promotion

  4. Social media marketing
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Personal selling is highly flexible because the salesperson can adapt the message, tone, and presentation in real-time based on the customer's reactions and needs.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Which of the following is not a part of sales promotion activities?

  1. Discounts

  2. Lucky draw

  3. Online marketing

  4. Refunds
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Sales promotion is a pull marketing technique. It is done by providing various offers and discounts to the customers. The company can also motivate dealers and distributors of the distribution channel by offering commission, gifts, etc.  Online marketing does not qualify as a sales promotion as it does not offer any incentive to the consumer on the purchase of the company's product. 

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Which of the following statement is not true?

  1. Advertisements are never targeted to improve sales

  2. Advertisements are prepared by professional agencies

  3. Advertisements make positive impact on sales

  4. Advertisements are expensive.
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Advertising is a part of promotional mix that uses audio or video or both form of marketing communication. The ethics in advertising underlines that truth and facts about the product ha to be communicated to consumers. Advertisements are aimed at persuading consumers to buy the company's product which would lead to improving sales and increasing company's revenue.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Which of the following is not a part of promotional mix?

  1. Direct selling

  2. Sales prmotion

  3. Advertising

  4. None of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Promotional mix is refers to the blend of several promotional tools used by the business to create , maintain and increase the demand for goods and services.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Which of the following would be characteristic of an effective marketing brochure?

  1. Right justified text on all the inside panels

  2. Use of lists

  3. Use of six different fonts

  4. Long paragraphs of descriptive text
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Effective marketing brochures use lists (bullet points) to break up information, making it easier for the reader to scan and digest key points quickly.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

A correct statement about advertising is ________.

  1. it is a paid communication to the masses

  2. it is meant to impart information, develop attitudes and create needs.

  3. it induces action beneficial to the advertiser

  4. all the stated options are correct
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Advertising is a paid form of mass communication designed to inform, persuade, and influence consumer attitudes and behaviors in a way that benefits the advertiser.