Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,245 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

Brand extension strategiesPricing strategiesGreen marketing conceptsProduct packaging functionsCustomer satisfaction methods

Marketing Concepts and Strategies Questions

Multiple choice commercial studies marketing and sales difference between products and services product marketing

Which of the following is not a characteristic of industrial products? 

  1. Number of buyers

  2. Channel levels

  3. Convenience

  4. Derived demand
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

An industrial product is a good used by a company for business consumption. it is distinct from a consumable goods, which is purchased by individuals for personal and family consumption. It is a product sold by one company to another company to carry out production function.It is a B2B product. The number of buyers are limited and predetermined. it is one the first level of channel distribution and made only on demand.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

If a retailer displays shampoo as a personal care item, as a fashion accessory or as a bath room product, then it presents an example of _____________.

  1. Market Penetration

  2. Product Development

  3. Market Development

  4. Intensification
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Product development involves finding new ways to present or improve existing products to reach different needs or segments. Displaying a shampoo in different contexts (fashion vs. personal care) is a form of product development strategy.

Multiple choice economics planning and collecting data different types of data primary and secondary data collecting data

The estimation of consumer demand by questioning a sample of consumer is referred to as the _________________.

  1. consumer survey approach

  2. product survey approach

  3. selling approach

  4. marketing approach
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The estimation of consumer demand by questioning a sample of consumer is referred to as the consumer survey approach. Estimation of consumer demand helps to analyse consumer's behaviour.

Multiple choice organisation of commerce and management marketing mix definition and functions of production department production or works department ideologies/concepts/views of marketing management

under network marketing the product reaches the customers from the __________.

  1. manufacturers

  2. distributors

  3. manufacturers via distributors

  4. agent
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Network marketing (or multi-level marketing) typically involves a structure where products move from the manufacturer to the end consumer through a network of independent distributors or representatives, bypassing traditional retail intermediaries.

Multiple choice organisation of commerce and management laws of returns - returns to a factor and returns to scale definition and functions of production department production or works department ideologies/concepts/views of marketing management

The area of actual or potential commercial value in which a company intends to operate is a ___________.

  1. market space

  2. market place

  3. perfect market

  4. Bertrand market
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

A market space refers to the virtual or physical area where a company identifies potential commercial opportunities and intends to operate, distinguishing it from a specific marketplace (a location).

Multiple choice organisation of commerce and management laws of returns - returns to a factor and returns to scale definition and functions of production department production or works department ideologies/concepts/views of marketing management

The main purpose of market segmentation is?

  1. To measure the changing behavioral pattern of consumers

  2. To select the proper channel of distribution

  3. To have individuality of its own

  4. To identify the level of demand
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Market segmentation allows companies to divide a broad market into subsets of consumers with common needs or characteristics. This helps in understanding behavioral patterns and tailoring marketing efforts effectively.

Multiple choice organisation of commerce and management laws of returns - returns to a factor and returns to scale definition and functions of production department production or works department ideologies/concepts/views of marketing management

Benefits of segmentation.
I. This saves resources
II. Consumers are satisfied
III. Concentrated marketing strategy
IV. Easy to introduce new products
Which of the above points are correct?

  1. I and II are correct

  2. I, II and IV are correct

  3. I, II and III are correct

  4. All are correct
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Market segmentation provides benefits such as resource efficiency, improved customer satisfaction, focused marketing strategies, and easier product development for specific niches. All listed points are valid benefits.

Multiple choice commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

Marketing function includes.

  1. Transportation, storage, and communication

  2. Agents, brokers and dealers

  3. Distributors, jobbers, rack jobber

  4. Transportation, storage and the institutions facilitating the easy movement of goods
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Marketing functions include the physical distribution (transportation, storage) and the institutional framework (facilitating agents, communication) that allows goods to move from producers to consumers.

Multiple choice commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

Benefits of marketing planning.
I. Makes the company basically consumer oriented
II. More attention to market enlargement 
III. Injects innovation into organisation a systematic basis
IV. Recognition of new consumer needs through communication.
Of these.

  1. I and II are correct

  2. I, II and III are correct

  3. I, III and IV are correct

  4. All are correct
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Marketing planning provides benefits by orienting the company toward the consumer, encouraging market expansion, fostering innovation, and helping identify new needs. All listed points are recognized benefits of systematic marketing planning.

Multiple choice commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

Under __________ buyers may be divided on the basis of the quantity purchased.

  1. Volume segmentation

  2. Life style segmentation

  3. Product segmentation

  4. Benefit segmentation
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Volume segmentation divides a market based on the quantity of a product purchased by customers, such as heavy users versus light users.

Multiple choice commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

Full satisfaction of demand is a part of _________.

  1. general functions selling

  2. general functions marketing

  3. general functions selling of financial planning

  4. none of the above
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Full satisfaction of demand is considered a core objective and general function of marketing, as marketing aims to align product offerings with consumer needs.

Multiple choice commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

Which of the following is not a general function of Marketing?

  1. Market and Consumer Research

  2. Permanent Adaptation

  3. Full Satisfaction of Demand

  4. Minimising of Economic Efficiency
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Marketing functions aim to increase efficiency and satisfy customers. Minimizing economic efficiency is contrary to the goals of marketing, which seeks to maximize efficiency and value.

Multiple choice commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

Systematic activity combining both basic and applied research, and aimed at discovering solutions to problems or creating new goods and knowledge is ________.

  1. R & D

  2. financial decision

  3. strategy

  4. marketing mix
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Research and Development (R&D) is the systematic activity that combines basic and applied research to innovate and solve problems.

Multiple choice commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

If a company expands the market for its product by advertising the new uses of the product aggressively, then it follows _____________.

  1. Market Penetration

  2. Product Development

  3. Diversification

  4. Market Development
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Market development involves taking existing products into new markets or finding new uses for existing products to expand the customer base.