Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,239 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

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Marketing Concepts and Strategies Questions

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Marketing activities other than personal selling, advertising and publicity is:

  1. Public relation

  2. Industrial relation

  3. Sales promotion

  4. Marketing environment
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Sales promotion includes short-term incentives to encourage purchase, distinct from the ongoing efforts of advertising, publicity, and personal selling.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Which of the following is not the promotional mix element?

  1. Advertising

  2. Personal selling

  3. Sales promotion

  4. Export promotion
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The promotional mix typically includes advertising, personal selling, sales promotion, public relations, and direct marketing. Export promotion is a government policy, not a standard promotional mix element.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Non-personal stimulation of demand for a product or service is known as _____.

  1. publicity

  2. public relations

  3. personal selling

  4. advertising
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Publicity is defined as non-personal stimulation of demand for a product, service, or business unit by planting commercially significant news about it in a published medium. Unlike advertising, it is not paid for by the sponsor.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Which of the following goals is adopted when the product reaches maturity stage?

  1. Buyer behaviour modifications

  2. Reminder promotion

  3. Persuasive promotion

  4. Informative promotion
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

During the maturity stage of a product life cycle, the primary goal is to maintain market share and keep the brand top-of-mind. Reminder promotion is the most effective strategy for this stage.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Sales policy indicated __________.

  1. the targets to be achieved

  2. the future course of action

  3. the broad ways and means by which the sales objectives may be realised

  4. a definite way of doing a job
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Sales policies provide the guidelines and broad frameworks that dictate how a company intends to achieve its sales objectives.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Which of the following is not a tool of sales promotion?

  1. Sales contests

  2. Free gifts

  3. Point of purchase display

  4. Public Relations
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Sales promotion is one of the elements of promotional mix. Sales promotion uses both media and non media marketing communication to increase consumer demand. It includes several communication activities that attempt to provide added value or incentives to consumers, wholesalers and retailers. Public relation refers to maintaining a relation with consumers through communicating with them on a periodic basis and keeping them engaged. 

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Sales forecast __________.

  1. reduces selling costs

  2. helps in the proper pricing of the product

  3. stabilises production

  4. All the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Sales forecasting provides data that helps in stabilizing production schedules, setting appropriate prices, and managing costs by aligning supply with anticipated demand.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Road blocking advertisement is ________.

  1. advertising a product by blocking a road.

  2. putting an advertisement on a blocked road.

  3. a technique of gathering potential customers on the road.

  4. advertising a product on all similar TV/Radio channels at the same time.
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Road blocking advertisement is an an advertising strategy or a method in which a commercial is broadcast simultaneously on various radio stations and/or television channels. This leads to blocking the road for the competitors to broadcast their advertisements. 

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Which one of the following is not matched correctly ?

  1. Sales Portfolio - Internal Sales Promotion

  2. Merchandise Allowance - Dealer Promotion

  3. Count and Recount of Stock - Consumer Promotion

  4. Advertising - Market Promotion
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Sales Portfolio is generally not categorized as an internal sales promotion tool; it is a strategic tool for managing product lines. The other pairings correctly identify common promotional categories.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

The promotion mix of a company consists of these.

  1. Marketing communication, promotion decisions

  2. Personal selling, product objectives

  3. Advertising, personal selling, sales promotion, publicity and public relations

  4. Consumer psychology, buyers motives, brand equity
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Promotional mix is a market of 4P's of marketing. Promotional mix give various tools and strategies as of how a product can be promoted. Advertising personal selling, sales promotion, publicity and public relations are the main tools of promoting a company's product and making customers aware about the company offers.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Discounts, coupons, contests, free samples and offering extra quantity etc., are the examples of __________.

  1. Sales Promotion

  2. Personal Selling

  3. Channels of distribution

  4. None of the above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.Sales promotions can be directed at either the customer, sales & staff, or distribution channel members (such as retailers).

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Providing information to the customers about product, its features and quality etc., are part of:

  1. Production

  2. Promotion

  3. Pricing

  4. None of the above
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

In marketing, promotion is advertising a product or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of the market mix, which includes the four P's: price, product, promotion and place.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

_______ is highly flexible as the message can be adjusted.

  1. Advertising

  2. Personal selling

  3. Sales promotion

  4. Social media marketing
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Personal selling is highly flexible because the salesperson can adapt the message, tone, and presentation in real-time based on the customer's reactions and needs.