Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,245 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

Brand extension strategiesPricing strategiesGreen marketing conceptsProduct packaging functionsCustomer satisfaction methods

Marketing Concepts and Strategies Questions

Multiple choice organization of commerce and management social responsibility of management and csr concept of social responsibility social responsibility social responsibility - concept corporate social responsibility

Truthfulness in marketing communications is an example of ___________.

  1. customer satisfaction ratios

  2. corporate sales returns

  3. customer sales ratios

  4. corporate social responsibility
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Corporate social responsibility-the incorporation of ethical elements, such as the public interest and environmental concern, into the planning of business strategy truthfulness in marketing communication, is an example of corporate social responsibility.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

To detemine demand for internet services in a market, companies should survey

  1. Percentage purchase made online

  2. Percentage use of the internet

  3. Percentage that have access to the internet

  4. All of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

To accurately determine the demand for internet services, a company needs to understand usage habits, access levels, and purchasing behavior, making all these factors relevant.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Middlemen have to perform.

  1. Concentration functions

  2. Equalisation functions

  3. Dispersion functions

  4. All the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Middlemen in a distribution channel perform various functions to bridge the gap between producers and consumers, including concentration (gathering goods), equalisation (adjusting supply), and dispersion (distributing goods).

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

The most recent consideration in product packaging is _______.

  1. cost effectiveness

  2. product protection

  3. product promotion

  4. economy
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Product promotion is the new consideration as packaging, with the help of attractive designs and colors, help in drawing people's attention towards the product. This leads to increased sales.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Which of the following is concerned with the Quality, performance of a product?

  1. Selling concept

  2. Product concept

  3. Production

  4. Marketing
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

The product concept is based upon the idea that customers prefer products that have the most quality, performance, and features, some customers prefer a product that is simpler and easier to use.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Which of the following is a function of packaging?

  1. Product identification

  2. Product protection

  3. Product promotion

  4. All of these
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Functions of packaging: The protective function of packaging essentially involves protecting the contents from the environment and vice versa. The packaging is thus intended to protect the goods from loss, damage and theft.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

______________ refers to designing the label to be put on the package.

  1. Pricing

  2. Labelling

  3. Packaging

  4. Branding
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Labelling is another significant means of product identification like branding and packaging. 

Thus, a label is an informative tag, wrapper or seal attached to a product or product's package. Labeling gives necessary information to the customers about the products.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

The evaluation criteria for the new product should include all of the following EXCEPT ________.

  1. determination of market demand

  2. determination of the suppliers

  3. pricing and marketing policies of other competing firms

  4. product should be profitable
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

When evaluating a new product, market demand, competition, and profitability are critical. Determining specific suppliers is a tactical operational detail that is not a primary evaluation criterion for the product concept itself.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Which is not a function of packaging?

  1. Product identification

  2. Product protection

  3. Product production

  4. Product promotion
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Product promotion is done with the help of attractive designs and colours help in drawing people's attention towards the product. This leads to increase sales. With the help of packaging, the product can be easily identified by consumers. 

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

_______ refers to the act of designing and producing the container and the wrapper of the product.

  1. Branding

  2. Marketing

  3. Wrapping

  4. Packaging
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Product promotion is the new consideration as packaging with the help of attractive designs and colors help in drawing people's attention towards the product. This leads to increase sales.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Which of the following is not an important factor of packaging?

  1. Product differentiation

  2. Innovational opportunity

  3. Raising standards of health and sanitation

  4. Uniqueness of the product
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Packaging is used for protection, differentiation, and communication. While packaging can be unique, 'uniqueness' is generally a characteristic of the product itself rather than a functional factor of the packaging process.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

_______ is useful for providing detailed information of a product, its contents, method of use, etc.

  1. Packaging

  2. Advertising

  3. Branding

  4. Labeling
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. The type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Which of the following is not a function labeling?

  1. Grading of products

  2. Providing information required by low

  3. Helping in promotion of the product

  4. Rising standards of health and sanitation
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Labeling functions include grading products, providing information required by law (note: 'low' appears to be a typo for 'law'), and promotional assistance. Rising health and sanitation standards is a packaging function, not a labeling function.