Commerce Accountancy ยท General Awareness

Marketing Concepts and Strategies

2,245 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

Brand extension strategiesPricing strategiesGreen marketing conceptsProduct packaging functionsCustomer satisfaction methods

Marketing Concepts and Strategies Questions

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

The most visual method of marketing new securities is _____________.

  1. Stock exchange placing

  2. Rights issue

  3. Direct sale to the public through prospectus

  4. Private placing
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

A public issue via a prospectus is the most formal and visual method of marketing new securities to the general public, requiring regulatory disclosure.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Marketing concept is a.

  1. Business philosophy

  2. Social technology

  3. Both (A) and (B)

  4. None of the above
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

The marketing concept is considered both a business philosophy (guiding the firm's orientation) and a social technology (a set of tools and processes for managing exchanges).

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

The application of Marketing theories and techniques to social situation is called.

  1. Demarking

  2. Social marketing

  3. Socio-economic marketing

  4. Marketing mix
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Social marketing is the application of marketing principles and techniques to influence social behaviors to benefit individuals and society as a whole.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Classification of Marketing function.

$1$. Contactual a) The end of the marketing process
$2$. Propaganda b) The transporting and storing of goods
$3$. Physical distribution c) The ceraration of customers
$4$. Termination d) Searching of buyers and sellers
  1. $1$-a, $2$-c, $3$-d, $4$-b
  2. $1$-b, $2$-c, $3$-a, $4$-d
  3. $1$-d, $2$-c, $3$-b, $4$-a
  4. $1$-a, $2$-b, $3$-c, $4$-d
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Contactual involves searching for buyers/sellers (d), Propaganda involves creating customers (c), Physical distribution involves transport/storage (b), and Termination is the end of the process (a).

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

A recent function added to marketing is?

  1. Financing

  2. Risk-taking

  3. Standardisation

  4. Marketing information
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Marketing information (or marketing research) is a modern, essential function that provides the data necessary for informed decision-making in a dynamic market.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Which is the sales area divided into statewise or district wise.

  1. Demographic segmentation

  2. Geographic segmentation

  3. Product segmentation

  4. Benefit segmentation
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Geographic segmentation divides a market into different geographical units such as nations, states, regions, counties, or cities.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Under product segmentation, the products are classified into.
I. Prestige product
II. Maturity product
III. Status product
IV. Anxiety product
V. Functional product
Of these.

  1. I and II are correct

  2. I, II and III are correct

  3. I, III and IV are correct

  4. All are correct
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Product segmentation can classify products based on their role in the consumer's life, including prestige, status, anxiety-reduction, and functional utility.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Which method of segmentation is called a rational approach?

  1. Benefit segmentation

  2. Product segmentation

  3. Marketing factor segmentation

  4. Life style segmentation
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Product segmentation is often considered a rational approach because it focuses on the inherent characteristics and utility of the product itself rather than just consumer demographics.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Mass Product and economies of scale are possible in.

  1. Undifferentiated marketing

  2. Differentiated marketing

  3. Concentrated marketing

  4. All the above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Undifferentiated marketing (mass marketing) targets the whole market with one offer, allowing for mass production and distribution, which maximizes economies of scale.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

The important external factors are.

  1. Demand and competition

  2. Marketing channels and political factors

  3. Legal considerations

  4. All the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

External factors affecting marketing include demand, competition, marketing channels, political, legal, and economic environments; therefore, all listed options are correct.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Marketing channel means.

  1. Set of marketing intermediaries

  2. Set of various products

  3. Set of various domestic markets

  4. Process of distribution
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

A marketing channel consists of the set of interdependent organizations, or intermediaries, that help make a product or service available for use or consumption by the consumer or business user.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

The intermediaries between producer and consumer is termed as.

  1. Market segment

  2. Marketing channel

  3. Market planning

  4. Marketing environment
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Intermediaries that facilitate the flow of goods between the producer and the consumer are collectively referred to as the marketing channel.