Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,239 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

Brand extension strategiesPricing strategiesGreen marketing conceptsProduct packaging functionsCustomer satisfaction methods

Marketing Concepts and Strategies Questions

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Which of the following is not a part of sales promotion activities?

  1. Discounts

  2. Lucky draw

  3. Online marketing

  4. Refunds
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Sales promotion is a pull marketing technique. It is done by providing various offers and discounts to the customers. The company can also motivate dealers and distributors of the distribution channel by offering commission, gifts, etc.  Online marketing does not qualify as a sales promotion as it does not offer any incentive to the consumer on the purchase of the company's product. 

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Which of the following statement is not true?

  1. Advertisements are never targeted to improve sales

  2. Advertisements are prepared by professional agencies

  3. Advertisements make positive impact on sales

  4. Advertisements are expensive.
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Advertising is a part of promotional mix that uses audio or video or both form of marketing communication. The ethics in advertising underlines that truth and facts about the product ha to be communicated to consumers. Advertisements are aimed at persuading consumers to buy the company's product which would lead to improving sales and increasing company's revenue.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Which of the following is not a part of promotional mix?

  1. Direct selling

  2. Sales prmotion

  3. Advertising

  4. None of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Promotional mix is refers to the blend of several promotional tools used by the business to create , maintain and increase the demand for goods and services.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Which of the following would be characteristic of an effective marketing brochure?

  1. Right justified text on all the inside panels

  2. Use of lists

  3. Use of six different fonts

  4. Long paragraphs of descriptive text
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Effective marketing brochures use lists (bullet points) to break up information, making it easier for the reader to scan and digest key points quickly.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

A correct statement about advertising is ________.

  1. it is a paid communication to the masses

  2. it is meant to impart information, develop attitudes and create needs.

  3. it induces action beneficial to the advertiser

  4. all the stated options are correct
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Advertising is a paid form of mass communication designed to inform, persuade, and influence consumer attitudes and behaviors in a way that benefits the advertiser.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

_______ includes only those activities which are used to provide short term incentives to boost the sales of a firm.

  1. Personal selling

  2. Advertising

  3. Sales promotion

  4. Publicity
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Sales promotion consists of short-term incentives, such as coupons, contests, or discounts, designed to stimulate immediate purchase or trial of a product.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Effective Sales writing demands: Attention, Interest, Desire, Action and Satisfaction.

  1. False

  2. True

  3. Partly false

  4. None of above
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

The AIDA model (Attention, Interest, Desire, Action) is a standard framework for sales writing, and satisfaction is often included as the final stage to ensure customer retention.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Which of the following is an element of a good advertisement copy

  1. The audience must be exposed to the communication.

  2. The audience must remember or retain the message

  3. The audience must act on the advertisement

  4. All of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

A good advertisement copy must capture attention, be memorable, and ultimately drive the consumer to take the desired action.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

________ activities are designed to supplement the personal selling and advertising efforts

  1. Attention Value

  2. Sales promotion

  3. New Product Launch

  4. All of the above
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Sales promotion activities are specifically designed to provide short-term incentives to encourage the purchase or sale of a product, thereby supplementing personal selling and advertising efforts.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Identify the merit(s) of sales promotion.

  1. Attention Value

  2. Useful in New Product Launch

  3. Synergy in Total Promotional Efforts

  4. All of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Sales promotion techniques are designed to provide immediate incentives to boost sales. They offer attention value, are highly effective for introducing new products, and create synergy by complementing advertising and personal selling efforts.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Sales promotion includes _______.

  1. personal selling

  2. advertising

  3. supplementary selling activities

  4. All the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Sales promotion is a broad category that includes various short-term incentives to encourage purchase. It is distinct from personal selling and advertising, acting instead as a supplementary activity to support them.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

Philosophy of marketing

    1. Product oriented marketing
    2. Production oriented marketing
    3. Sale oriented marketing
    4. Customer oriented marketing
    5. Social marketing
    6. Green marketing

    1. i, ii, iii and iv

    2. ii, iii, iv and v

    3. iii, iv, v and vi

    4. All of the above
    Reveal answer Fill a bubble to check yourself
    D Correct answer
    Explanation

    The evolution of marketing philosophy has progressed through all these stages: product-oriented, production-oriented, sales-oriented, customer-oriented, social marketing, and green marketing. All of these are recognized stages or philosophies in marketing history.

    Multiple choice commercial studies marketing and sales difference between products and services product marketing

    Match the following.

    $1$. Tangible product a) the physical entity together with the services it could render to the users
    $2$. Extended product b) the physical entity of the product
    $3$. Geseric product c) the essential or basic benefit a buyer expects to get from the product
    1. $1$-a, $2$-b, $3$-c
    2. $1$-b, $2$-a, $3$-c
    3. $1$-b, $2$-c, $3$-a
    4. $1$-c, $2$-a, $3$-b
    Reveal answer Fill a bubble to check yourself
    B Correct answer
    Explanation

    Tangible product refers to the physical entity (b). Extended product refers to the physical entity plus services (a). Generic product refers to the basic benefit (c). Mapping 1-b, 2-a, 3-c is correct.