Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,245 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

Brand extension strategiesPricing strategiesGreen marketing conceptsProduct packaging functionsCustomer satisfaction methods

Marketing Concepts and Strategies Questions

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Packaging helps in facilitating use of a product.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. With the information provided on the packages by the manufacturer, the consumer can identify the uses and methods of consumption of the products.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Labeling of product performs the role of _______ in relation to the buyers.

  1. Interacting

  2. Communicating

  3. Introducing

  4. All of the above
Reveal answer Fill a bubble to check yourself
B,C Correct answer
Explanation

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. The type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

One of the most powerful element in the promotion mix is:

  1. Salesmanship

  2. Point-of purchase display

  3. Advertising

  4. Price discount
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Advertising is considered one of the most powerful elements of the promotion mix due to its ability to reach a vast audience and build brand awareness.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Sales promotion activities attract attention of the people because of the use of _______.

  1. advertising

  2. publicity

  3. incentives

  4. credits
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Sales promotion activities rely on incentives, such as discounts, coupons, or free gifts, to capture consumer attention and encourage immediate purchase.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Which of the following is/are the limitation(s) of sales promotion?

  1. Sales promotion tools can be very effective at the time of introduction of a new product.

  2. If a firm frequently rely on sales promotion, it may give the impression that it is unable to manage its sales.

  3. Sales promotion activities are designed to supplement the personal selling.

  4. Use of sales promotion tools may affect the image of a product.
Reveal answer Fill a bubble to check yourself
B,D Correct answer
Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Marketing activities other than personal selling, advertising and publicity is:

  1. Public relation

  2. Industrial relation

  3. Sales promotion

  4. Marketing environment
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Sales promotion includes short-term incentives to encourage purchase, distinct from the ongoing efforts of advertising, publicity, and personal selling.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Which of the following is not the promotional mix element?

  1. Advertising

  2. Personal selling

  3. Sales promotion

  4. Export promotion
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The promotional mix typically includes advertising, personal selling, sales promotion, public relations, and direct marketing. Export promotion is a government policy, not a standard promotional mix element.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Non-personal stimulation of demand for a product or service is known as _____.

  1. publicity

  2. public relations

  3. personal selling

  4. advertising
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Publicity is defined as non-personal stimulation of demand for a product, service, or business unit by planting commercially significant news about it in a published medium. Unlike advertising, it is not paid for by the sponsor.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Which of the following goals is adopted when the product reaches maturity stage?

  1. Buyer behaviour modifications

  2. Reminder promotion

  3. Persuasive promotion

  4. Informative promotion
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

During the maturity stage of a product life cycle, the primary goal is to maintain market share and keep the brand top-of-mind. Reminder promotion is the most effective strategy for this stage.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Sales policy indicated __________.

  1. the targets to be achieved

  2. the future course of action

  3. the broad ways and means by which the sales objectives may be realised

  4. a definite way of doing a job
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Sales policies provide the guidelines and broad frameworks that dictate how a company intends to achieve its sales objectives.