Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,245 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

Brand extension strategiesPricing strategiesGreen marketing conceptsProduct packaging functionsCustomer satisfaction methods

Marketing Concepts and Strategies Questions

Multiple choice commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

In modern marketing, which of the following functions of a distribution middleman is gaining maximum importance?

  1. Making persuasive communication

  2. Price negotiation

  3. Keeping adequate inventory

  4. Gathering market information
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Distribution is a process of bringing the product from the one who makes it to the one who uses it. It helps in flow of goods from the manufacturer to the consumer. It has become very important for the company to know what the consumers perceive about the product and what the consumers need and want. To have a competitive advantage, gathering market information is important.

Multiple choice organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

Where a firm allows another firm in a foreign market to use its technical know-how and trade mark, it is known as

  1. Franchising

  2. Network marketing

  3. Indirect marketing

  4. All of above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Franchising involves a business model where a franchisor grants a franchisee the right to use its trademark, business systems, and technical know-how in exchange for fees or royalties.

Multiple choice organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

Properly planned advertising is known as____________.

  1. Empirical method

  2. Scientific advertising

  3. Advertisement copy

  4. Advertising budget
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Scientific advertising refers to the application of research, data, and systematic planning to create advertising campaigns that are effective and measurable.

Multiple choice organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

Promotion-mix includes ______.

  1. advertising and personal selling

  2. sales promotion

  3. public relations

  4. all of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation
Promotional mix is a market of 4P's of marketing. Promotional mix give various tools and strategies as of how a product can be promoted. Advertising personal selling, sales promotion, publicity and public relations are the main tools of promoting a company's product and making customers aware about the company offers.
Multiple choice organisation of commerce and management liberalization, privatization and globalization concept and necessity of globalization highlights of lpg policy multinational corporations

Out of the following ___________ represents a company's effort to identify and categorize groups of customers and countries according to common characteristics________________.

  1. global targeting.

  2. global marketing research

  3. global market segmentation

  4. global positioning.
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Global market segmentation represents a company's effort to identify and categorize groups of customers and countries according to common characteristics. It is a part of the process of globalization as it helps to increase interdependence among various nations. It helps to serve the interest of the customers.

Multiple choice organisation of commerce and management liberalization, privatization and globalization concept and necessity of globalization highlights of lpg policy multinational corporations

The objective of global marketing is to ______________.

  1. coordinate the marketing activities within the constraints of the global environment.

  2. satisfy global customers better than competition.

  3. find global customers.

  4. achieve all of the above.
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation
Global marketing helps to promote free and fair trade at a large extent. It also helps to increase the interdependence among different nations of the world. The objective of global marketing is to:a) coordinate the marketing activities within the constraints of the global environment.
b) satisfy global customers better than competition.
c) find global customers.
Multiple choice elements of book keeping and accountancy book of original record - journal understand the need for journal journals functions, advantages, objects and importance of journal

Second ranked product in incremental revenue allocation method is termed as __________.

  1. primary product

  2. First incremental product

  3. Second incremental product

  4. Third incremental product
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

In incremental revenue allocation, the first product is the primary product, and subsequent products are ranked as first, second, etc., incremental products.

Multiple choice organisation of commerce and management economics of development and planning fundamental of economic development economics of development economic mechanism

Which of the following is an important ingredient of Selling Economies?

  1. Advertising Economies

  2. Inventory Economies

  3. Transportation Economies

  4. Storage Economies
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Advertising Economies is an important ingredient of Selling Economies. Advertising helps to increase the sale of a product by encouraging buyers to buy more products or avail more services. 

Multiple choice organisation of commerce and management economics of development and planning fundamental of economic development economics of development economic mechanism

Oligopolistic industries are characterized by:

  1. A few dominant firms and substantial barriers to entry.

  2. A few large firms and no entry barriers

  3. A large number of small firms and no entry bathers.

  4. One dominant firm and low entry barriers.
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Oligopolistic industries have a few dominant firms and substantial barriers to entry; because there is may be some entry barriers.

Multiple choice commercial applications generally accepted accounting principles (gaap) acccounting cycle meaning, need and objectives of accounting accounting process

A comprehensive theory of buyer behavior is formulated by _____________.

  1. W.J. Wheldon

  2. J.A. Howard

  3. Jagdish Sheth

  4. Both B and C
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

 Te comprehensive theory of buyer behaviour is formulated by Howard and Sheth. They suggested that consumer decision making differs according to the strength of the attitude toward the available brands; this being largely governed by the consumer’s knowledge and familiarity with the product class. In situations where the consumer does not have strong attitudes they are said to engage in Extended Problem Solving (EPS), and actively seek information in order to reduce brand ambiguity.

Multiple choice business organisation and correspondence meaning and factors of business environment dimensions of business environment business environment and its dimensions business environment

A statement of a firm's unique purpose and the scope of its operations in product, and market terms is known as _____________.

  1. vision

  2. mission

  3. objective

  4. goal
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

b'A mission statement refers to a firm\'s unique purpose of survival or its primary objectives and the scope of its operations or why does the organization operates and how do they market their product or services. Example: Bajaj Auto offers "value for money, for years" is an example of mission. '

Multiple choice business economics and quantitative methods foreign trade in india the government and economic development indian economy on the eve of independence impact of technology on livelihoods

An industry which is fighting hard to increase its market share in the existing market (with new popular products) is known as:

  1. Market vendor

  2. Market operator

  3. Market leader

  4. Market challenger
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

A market challenger is a firm that actively seeks to increase its market share by aggressively competing against the market leader, often through new product launches and marketing.

Multiple choice business economics and quantitative methods foreign trade in india the government and economic development indian economy on the eve of independence impact of technology on livelihoods

When a large firm takes up advertising and grants margin to distribution, it is called.

  1. Technical economics.

  2. Managerial economics.

  3. Marketing economics.

  4. Financial economics.
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

When large firm takes up advertising and grants margin to distribution its called as market economics. Market economics facilitates sale and purchase of goods and services in the open market. 

Multiple choice organization of commerce and management entrepreneurship opportunities for an entrepreneur small business and enterprises entrepreneurship development

Which of the following is first step in market assessment?

  1. Analysis of the situation

  2. Competitive rivalry

  3. Suppliers power

  4. Defining the problem
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Whether it is about a new business or launching a new product,conducting a market assessment is essential to know whether there exists any demand to the idea.

Conducting the market assessment starts with defining the problem.Defining the objectives is defining the problem which is tantamount to a successful marketing campaign.
Then follows the analysis of the situation

Multiple choice organization of commerce and management entrepreneurship opportunities for an entrepreneur small business and enterprises entrepreneurship development

The marketing assessment process involves: __________.

  1. defining the problem

  2. analysis of the situation

  3. obtaining data that is specific to the problem

  4. all of above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Whether it is about a new business or launching a new product,conducting a market assessment is essential to know whether there exists any demand to the idea.

Conducting the market assessment starts with defining the problem.Defining the objectives is defining the problem which is tantamount to a successful marketing campaign.
Then follows the analysis of the situation and obtaining data that is specific to the problem.