Commerce Accountancy ยท General Awareness

Marketing Concepts and Strategies

2,239 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

Brand extension strategiesPricing strategiesGreen marketing conceptsProduct packaging functionsCustomer satisfaction methods

Marketing Concepts and Strategies Questions

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

A plan designed to analyse the marketing problems is?

  1. Market segment

  2. Marketing mix

  3. Channel of distribution

  4. Market segmentation
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

The marketing mix is the set of tactical tools (product, price, place, promotion) that a firm uses to analyze and respond to marketing problems and opportunities.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

Substantiality refers to.

  1. The size of segmentated market

  2. The effective direction of marketing effort towards segments

  3. Measure the changing behaviour pattern of consumers

  4. Individuality of their own
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

In market segmentation, substantiality refers to the requirement that a segment must be large or profitable enough to justify the cost of a specialized marketing program.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

Market segmentation is a.

  1. Divide and Rule approach

  2. 'Union is Strength' approach

  3. Both (A) and (B)

  4. None of the above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Market segmentation involves breaking a large, heterogeneous market into smaller, homogeneous groups, which is analogous to a divide and conquer strategy.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

Market segmentation is a.

  1. Producer oriented philosophy

  2. Profit oriented philosophy

  3. Customer oriented philosophy

  4. Sales oriented philosophy
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Market segmentation focuses on identifying and serving specific groups of customers with shared needs. It is a customer-oriented philosophy rather than one focused solely on production, sales, or profit.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

Dividing the total market into different parts on the basis of population is?

  1. Geographic segmentation

  2. Demographic segmentation

  3. Socio-economic segmentation

  4. Product segmentation
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Demographic segmentation involves dividing a market based on population characteristics such as age, gender, income, or family size. Geographic segmentation relates to location, while socio-economic refers to social class or status.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

Dividing the total market into different parts as the basis of Income groups is?

  1. Socio-economic segmentation

  2. Geographical segmentation

  3. Product segmentation

  4. Benefit segmentation
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Income is a key component of socio-economic status. While it is often grouped under demographics in modern marketing, in many traditional academic contexts, income-based grouping is categorized under socio-economic segmentation.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

Market segmentation divides the market into submarkets, having.

  1. Homogeneous features

  2. Hetrogeneous features

  3. Either (A) or (B)

  4. None of these
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The goal of market segmentation is to group consumers who have similar needs, preferences, or characteristics, making the resulting segments homogeneous. Heterogeneous groups would defeat the purpose of targeted marketing.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

Market segmentation compared to a.

  1. Shotgun approach

  2. Rifle approach

  3. Positive approach

  4. Normative approach
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

A shotgun approach is broad and indiscriminate, like mass marketing. A rifle approach is precise and targeted, which accurately describes the nature of market segmentation.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

Marketing segmentation is?

  1. Similar to product mix

  2. Similar to market mix

  3. The same as product differentiation

  4. Aimed at directing the market by the product
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Market segmentation is a strategic tool used to identify specific customer groups so that products and marketing efforts can be tailored to meet their specific needs. It is not the same as product differentiation, which focuses on making a product appear unique.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

Which of the following is not a method of market segmentation?

  1. Geography

  2. Psychology

  3. Demography

  4. Semantics
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Geography, psychology (psychographics), and demography are standard bases for market segmentation. Semantics, the study of meaning in language, is not a standard method for segmenting a market.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

Undifferentiated Marketing is called as.

  1. Partial market concept

  2. Total market concept

  3. Aggregation technique

  4. Either (B) or (C)
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Undifferentiated marketing treats the entire market as a single segment, often called the total market concept or market aggregation technique. Since both B and C describe this concept, D is the correct choice.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

Which of the following methods is costlier?

  1. Undifferentiated marketing

  2. Differentiated marketing

  3. Concentrated marketing

  4. None of the above
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Differentiated marketing involves creating unique marketing programs and products for different segments. This requires more research, production variety, and promotional efforts, making it significantly costlier than undifferentiated or concentrated marketing.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

Which of the following is not an aspect of product mix?

  1. Transitivity of product mix

  2. Consistency of product mix

  3. Breadth of product mix

  4. Depth of product mix
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Product mix aspects typically include breadth, depth, consistency, and length. Transitivity is a mathematical or logical property, not a standard dimension of a product mix.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

The term 'Marketing Myopia' is introduced by.

  1. McDowell and Gibbs

  2. Evans

  3. F.W. Paish

  4. Theodore Levitt
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Theodore Levitt coined the term 'Marketing Myopia' in his 1960 Harvard Business Review article, describing businesses that focus too narrowly on their products rather than the needs of their customers.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

Marketing channel is also termed as.

  1. Trade channel

  2. Channel of Distribution

  3. Marketing Mix

  4. Both (A) and (B)
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

A marketing channel is the path a product takes from the producer to the consumer, commonly referred to as a channel of distribution or a trade channel.