Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,239 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

Brand extension strategiesPricing strategiesGreen marketing conceptsProduct packaging functionsCustomer satisfaction methods

Marketing Concepts and Strategies Questions

Multiple choice organisation of commerce and management laws of returns - returns to a factor and returns to scale definition and functions of production department production or works department ideologies/concepts/views of marketing management

The main purpose of market segmentation is?

  1. To measure the changing behavioral pattern of consumers

  2. To select the proper channel of distribution

  3. To have individuality of its own

  4. To identify the level of demand
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Market segmentation allows companies to divide a broad market into subsets of consumers with common needs or characteristics. This helps in understanding behavioral patterns and tailoring marketing efforts effectively.

Multiple choice organisation of commerce and management laws of returns - returns to a factor and returns to scale definition and functions of production department production or works department ideologies/concepts/views of marketing management

Benefits of segmentation.
I. This saves resources
II. Consumers are satisfied
III. Concentrated marketing strategy
IV. Easy to introduce new products
Which of the above points are correct?

  1. I and II are correct

  2. I, II and IV are correct

  3. I, II and III are correct

  4. All are correct
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Market segmentation provides benefits such as resource efficiency, improved customer satisfaction, focused marketing strategies, and easier product development for specific niches. All listed points are valid benefits.

Multiple choice commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

In which of the following case conducting a market assessment is essential to know whether there exists any demand to the idea?

  1. Starting a new business

  2. Launching a new product

  3. Both (A) & (B)

  4. None of above
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Conducting a market assessment is crucial for both starting a new business and launching a new product to ensure there is a viable demand for the offering.

Multiple choice commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

Marketing function includes.

  1. Transportation, storage, and communication

  2. Agents, brokers and dealers

  3. Distributors, jobbers, rack jobber

  4. Transportation, storage and the institutions facilitating the easy movement of goods
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Marketing functions include the physical distribution (transportation, storage) and the institutional framework (facilitating agents, communication) that allows goods to move from producers to consumers.

Multiple choice commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

Benefits of marketing planning.
I. Makes the company basically consumer oriented
II. More attention to market enlargement 
III. Injects innovation into organisation a systematic basis
IV. Recognition of new consumer needs through communication.
Of these.

  1. I and II are correct

  2. I, II and III are correct

  3. I, III and IV are correct

  4. All are correct
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Marketing planning provides benefits by orienting the company toward the consumer, encouraging market expansion, fostering innovation, and helping identify new needs. All listed points are recognized benefits of systematic marketing planning.

Multiple choice commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

Under __________ buyers may be divided on the basis of the quantity purchased.

  1. Volume segmentation

  2. Life style segmentation

  3. Product segmentation

  4. Benefit segmentation
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Volume segmentation divides a market based on the quantity of a product purchased by customers, such as heavy users versus light users.

Multiple choice commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

Rack jobbers are most common in the.

  1. Stock markets

  2. Food business

  3. Automobile business

  4. All the above
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Rack jobbers are wholesalers who maintain displays of merchandise in retail stores, commonly found in the food and grocery business where they manage specific product racks.

Multiple choice commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

A top manager of a Candy bar manufacturer asks for a report on how a new competing Candy company is being advertised. This is an example of ______.

  1. production research

  2. marketing research

  3. employee research

  4. none of these
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Analyzing competitor advertising activities is a standard function of marketing research, which seeks to understand the competitive environment.

Multiple choice commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

Full satisfaction of demand is a part of _________.

  1. general functions selling

  2. general functions marketing

  3. general functions selling of financial planning

  4. none of the above
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Full satisfaction of demand is considered a core objective and general function of marketing, as marketing aims to align product offerings with consumer needs.

Multiple choice commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

Which of the following is not a general function of Marketing?

  1. Market and Consumer Research

  2. Permanent Adaptation

  3. Full Satisfaction of Demand

  4. Minimising of Economic Efficiency
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Marketing functions aim to increase efficiency and satisfy customers. Minimizing economic efficiency is contrary to the goals of marketing, which seeks to maximize efficiency and value.

Multiple choice commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

Systematic activity combining both basic and applied research, and aimed at discovering solutions to problems or creating new goods and knowledge is ________.

  1. R & D

  2. financial decision

  3. strategy

  4. marketing mix
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Research and Development (R&D) is the systematic activity that combines basic and applied research to innovate and solve problems.

Multiple choice commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

If a company expands the market for its product by advertising the new uses of the product aggressively, then it follows _____________.

  1. Market Penetration

  2. Product Development

  3. Diversification

  4. Market Development
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Market development involves taking existing products into new markets or finding new uses for existing products to expand the customer base.

Multiple choice commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

In modern marketing, which of the following functions of a distribution middleman is gaining maximum importance?

  1. Making persuasive communication

  2. Price negotiation

  3. Keeping adequate inventory

  4. Gathering market information
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Distribution is a process of bringing the product from the one who makes it to the one who uses it. It helps in flow of goods from the manufacturer to the consumer. It has become very important for the company to know what the consumers perceive about the product and what the consumers need and want. To have a competitive advantage, gathering market information is important.

Multiple choice concept of social responsibility organization of commerce and management industrial pollution and degradation of environment environmental values and ethics industrial pollution accelerated with the start of industrial revolution social responsibility towards the environment

Which of the following ethical issue is related to production?

  1. Black market

  2. Grey market

  3. Price discrimination

  4. None of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation
This area of business ethics deals with the duties of a company to ensure that their products and production processes do not cause harm to society at large. 
Some of the more acute dilemmas in this area arise out of the fact that there is usually a degree of danger in any product or its production process and it is difficult to define the degree of permissibility, since the degree of permissibility may depend on the changing state of preventative technologies or changing social perceptions of acceptable risk.

 — Defective, addictive and inherently dangerous products.

 — Ethical relations between the company and the environment include pollution, environmental ethics and carbon emissions trading.

 — Ethical problems arising out of new technologies, for example, genetically modified food.

 — Product testing ethics.
The most systematic approach to fostering ethical behavior in business is to build a corporate culture
that would link ethical standards and business practices.