Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,245 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

Brand extension strategiesPricing strategiesGreen marketing conceptsProduct packaging functionsCustomer satisfaction methods

Marketing Concepts and Strategies Questions

Multiple choice civics haat (a weekly market) a weekly market role of market role of market/bazaar

The buying process starts when the buyer recognizes a _________.   

  1. Product

  2. An advertisement for the product

  3. A salesperson from a previous visit

  4. Problem or need
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The buying process starts when a buyer recognizes a problem or need. The need can be triggered by internal or external stimuli. Marketers need to identify the circumstances that trigger a particular need so that they can develop marketing strategies that trigger consumer interest.

Multiple choice civics haat (a weekly market) a weekly market role of market role of market/bazaar

Marketers often use the term ________ to cover various groupings of customers.   

  1. People

  2. Buying power

  3. Demographic segment

  4. Market
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Marketers often use the term market to cover various groupings of customers. They view the sellers as constituting the industry and the buyers as constituting the market. They talk about need markets, product markets, demographic markets, and geographic markets or they extend the concept to cover other markets, such as voter markets.

Multiple choice civics haat (a weekly market) a weekly market role of market role of market/bazaar

 Good marketing is no accident, but a result of careful planning and ________. 

  1. Execution

  2. Selling

  3. Strategies

  4. Research
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation
Good marketing is no accident, but a result of careful planning and execution. It is generally said that companies do better marketing because of customer response and it’s just an accidental action. But in a real scenario, it is totally different. Companies do great marketing because of the art and science of marketers who strive to find creative and new solutions to often complex situation. Due to this, good marketing has become increasingly vital for success.
Multiple choice civics haat (a weekly market) a weekly market role of market role of market/bazaar

Why according to the modern view of marketing is Customer the King?

  1. Because marketing is essentially sensing and satisfying the needs and wants of the customer.

  2. Because marketing is essentially creating needs and wants for the customer.

  3. Because marketing is essentially selling as many products as possible to the customer.

  4. Because marketing is essentially producing the cheapest alternative to satisfy the customers wants and needs.
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Marketing means sale and purchase of goods and products. Earlier the products were made keeping in mind the generality of the use and customers used to buy such products and bring them into use to avail their productivity. . According to the modern view of marketing, a producer or a manufacturer needs to understand the needs and wants of the customer. It relies on sensing, increasing, servicing and satisfying the needs and wants of the customer, both current and potential. As the customer is the focus of this entire process in the modern view, he is the 'King'.


Multiple choice civics haat (a weekly market) a weekly market role of market role of market/bazaar

Which of the following processes establishes a link between the producers and the consumers _______________.

  1. Marketing

  2. Retailing

  3. Trade

  4. All of the above
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Trade is the activity of buying, selling and exchanging goods or services between people, firms and country. It creates a link between producer and consumers.

Multiple choice civics haat (a weekly market) a weekly market role of market role of market/bazaar

Which among them is the feature of chain market?

  1. What is produced in one place reaches the people everywhere

  2. Only brand products are encouraged

  3. Chain markets are only in urban areas

  4. None of them
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Advantages of chain market are as follows:-

1. Things produced in one place reach people everywhere.
2. It creates employment opportunity.
3. It encourages people to produce more goods and services.

Multiple choice civics haat (a weekly market) a weekly market role of market role of market/bazaar

Set of organizations interdependent on each other that help in making market offerings available to the customer is called ____________.

  1. Interactive channels

  2. Marketing channels

  3. Pricing channels

  4. Basing-point channels
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Set of organizations interdependent on each other that help in making market offerings available to the customer is called Marketing Channel. Most goods and services are distributed through a network of marketing channels. It is seen as a channel which starts from production and ends at consumption.

Multiple choice civics haat (a weekly market) a weekly market role of market role of market/bazaar

A network of delivering products to the customer which is composed of distributors, suppliers, and manufacturing company is classified as _________.

  1. Supply chain management

  2. Marketing channels

  3. Delivery channels

  4. Value delivery network
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

A network of delivering products to the customer which is composed of distributors, suppliers, and manufacturing company is classified as Value delivery network. It is made up of the company, suppliers, distributors, and ultimately customers who partner with each other to improve the performance of the entire system.

Multiple choice business organisation management - process or functions, managerial role and levels functional areas of management levels and functions of management management functions

To investigate new markets which management function is the closest match?

  1. Marketing

  2. All functions

  3. HRM

  4. None of the above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Marketing is the management function primarily responsible for identifying customer needs, analyzing market trends, and investigating new market opportunities.

Multiple choice commercial applications marketing mix - 4 p's meaning and objectives of pricing pricing strategies pricing

A firm producing a large number of products will follow the pricing strategy known as _______.

  1. cost plus pricing

  2. differential pricing

  3. product line pricing

  4. price leadership
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

A product line is a group of related products under the single brand sold by the same company. Product line pricing refers to the process of setting prices for multiple products that a company offers in coordination to one another. Product line pricing aims to maximize the sales of different products by creating more complementary rather than competitive products. 

Multiple choice commercial applications marketing mix - 4 p's meaning and objectives of pricing pricing strategies pricing

Which of the following pricing strategies are used when adopting a penetration pricing strategy?

  1. Charging high price

  2. Charging low price

  3. Charging competitive price

  4. None of the above
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Penetration pricing strategy is a strategy where initially the prices are set low to rapidly reach a vast section of the market. This strategy initiates word of mouth and also attracts target consumers with the help of the low price set by the company. It gives the marketer a competitive advantage and also inceases the customer base of the company.

Multiple choice commercial applications marketing mix - 4 p's meaning and objectives of pricing pricing strategies pricing

Which of the following is not a pricing objective?

  1. Surviving in competitive market

  2. Attaining product quality

  3. Obtaining market share leadership

  4. Informing the masses about the product
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Pricing objectives usually include profit maximization, market share, or survival. Informing the masses is a promotional objective, not a pricing one.