Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,245 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

Brand extension strategiesPricing strategiesGreen marketing conceptsProduct packaging functionsCustomer satisfaction methods

Marketing Concepts and Strategies Questions

Multiple choice social studies cooperatives and consumer empowerment understanding advertising media and advertisement advertisements

Advertisements draw our attention to various products and describe them __________ so that we become interested in buying them.

  1. Positively

  2. Negatively

  3. Marginally

  4. None of these
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Advertisements draw our attention to various products and describe them positively so that we become interested in buying them. Advertisements appeal to the consumers in various ways and are powerfully linked to the consumer's self-image.

Multiple choice social studies cooperatives and consumer empowerment understanding advertising media and advertisement advertisements

Advertisements draw our attention to various products.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

An advertisement is used for marketing purposes. It is an announcement, display or notice in public promoting a particular product, service or any event. Advertisement can take place through mass media and through public display by hoardings, boards etc. They draw our attention to various products we choose to buy or not but we get information about different products and their benefits.

Multiple choice social studies cooperatives and consumer empowerment understanding advertising media and advertisement advertisements

Branding means stamping a product with a particular name or sign.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Branding means creating a name, putting or printing a symbol, mark or design that identifies the product and distinguishes it from other similar products. It is a marketing technique. These marks, signs, symbols carry the reputation of the manufacturer.

Multiple choice social studies cooperatives and consumer empowerment understanding advertising media and advertisement advertisements

These brand values are conveyed through the use of ______ to give us an overall image that appeals to us.

  1. Visuals

  2. Words

  3. Both A and B

  4. None of these
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Values such as treating our guests well and making sure our children get nutritious food are used by brands to create brand values. These brand values are conveyed through the use of visuals and words to give us an overall image that appeals to us.

Multiple choice social studies cooperatives and consumer empowerment understanding advertising media and advertisement advertisements

By linking our ___________ to products, advertisements tend to influence the ways in which we value ourselves as persons.

  1. Personal emotions

  2. Social emotions

  3. Both A and B

  4. None of these
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

By linking our personal emotions to products, advertisements tend to influence the ways in which we value ourselves as persons. Advertising, because it appeals to personal emotions also tends to make people who cannot afford certain brands feel bad. They feel that they are unable to give their loved ones the best care that brand products appear to offer.

Multiple choice social studies cooperatives and consumer empowerment understanding advertising media and advertisement advertisements

Social advertisements are the advertisements made by the _________.

  1. Small businessman

  2. State

  3. Private agencies

  4. All of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Advertisements are an important part of our social and cultural life. Social advertisements refer to advertisements made by the State or private agencies that have a larger message for society.

Multiple choice social studies cooperatives and consumer empowerment understanding advertising media and advertisement advertisements

Advertisements aim to get people to buy a particular brand.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The purpose of advertisements is to promote a particular product or a particular brand. For example, say there are lots of advertisement of detergent powder, every advertisement encourages us to buy detergent powder of a particular brand to get instant and effective results.

Multiple choice geography globalization and trade mncs and impact of globalization effects of globalisation in india globalisation and the indian economy

For multinational activity, internalization means __________.

  1. to undercut the prices of local producers in overseas markets as multinational have an approach and exposure to global market and their scale of production is large enough.

  2. to set up an overseas production operation because of the fear of franchising operations that has been given to local firms already in the market.

  3. exploiting a well-established global brand image to dominate overseas markets.

  4. all of the above
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Internalisation  is the process of increasing the involvement of enterprises in international markets. Hence, for multinatinoal activity, internalisation means exploiting a well-established global brand image to dominate overseas markets.

Multiple choice geography globalization and trade mncs and impact of globalization effects of globalisation in india globalisation and the indian economy

The functions of  Multinational corporations are ___________.

  1. they always do the marketing of the primary goods

  2. they always produce manufactured goods

  3. they always do the marketing of the manufactured goods

  4. none of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

MNC is an organisation which has its head office in the home country and subsidiaries in two or more countries. The various functions of MNC are:

  1. Promotion of foreign investment
  2. Technology transfer
  3. Promotion of exports
  4. Investment in infrastructure
But it do not always do the marketing of primary goods, manufactured goods or produce manufactured goods.

Multiple choice organization of commerce and management emerging trends in business definition, scope and benefits of e-business emerging service business in india emerging modes of services

B2B, B2C, C2B are the types of _________.

  1. Network marketing

  2. E-commerce

  3. M-commerce

  4. Marketing
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Electronic commerce refers to pursuing commerce activities i.e. buying and selling of goods over an electronic network typically,  internet. These business transactions occur either as business to business transactions, business to consumer transactions, consumer to consumer transactions and customer to business services.

Multiple choice political science our society marginalisation in india understanding marginalisation challenges and solutions

Pick odd one in the following options ______________.

  1. Black marketing

  2. Hoarding

  3. Profiteering

  4. None of the above
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Among the given options profiteering is odd because hoarding and black marketing is the illegal handling of goods where as a profiteer is someone who makes unreasonable profit especially during times of emergency like cyclones, floods etc.

Multiple choice organization of commerce and management markets and marketing meaning, nature and importance of services introduction to services nature and types of services

The process of comparing the products and services with those of best in the industry to improve quality and performance is known as _____________.

  1. Advertising

  2. After-sale-Device

  3. Bench marking

  4. None of the above
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

The process of comparing the products and services with those of best in the industry to improve quality and performance is known as bench marking. Bench marking can be defined as a process of measuring performance of the company against other companies in the market. Bench marking is conducted to identify the internal opportunities which will lead to improvement in organizational objectives.

Multiple choice organization of commerce and management markets and marketing meaning, nature and importance of services introduction to services nature and types of services

What makes services difficult to be judged than goods?

  1. Price

  2. Intangibility

  3. Place

  4. Promotion
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation
A risk is associated with service when a customer buys it as customer cannot see the service before availing it. 
Thus, intangibility makes it difficult to judge services than a tangible product.
Multiple choice organization of commerce and management markets and marketing meaning, nature and importance of services introduction to services nature and types of services

Paid form of non-personal promotion of ideas, goods and services by an identified sponsor is called:

  1. Advertising.

  2. Sales promotion

  3. Personal Selling

  4. None of the above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Paid form of non-personal promotion of ideas, goods and services by an identified sponsor is called advertising. Advertising is a marketing tactic. It helps to reach the wide-base of customers who are willing to buy products or services of the company which are advertised.