Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,239 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

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Marketing Concepts and Strategies Questions

Multiple choice geography globalization and trade mncs and impact of globalization effects of globalisation in india globalisation and the indian economy

For multinational activity, internalization means __________.

  1. to undercut the prices of local producers in overseas markets as multinational have an approach and exposure to global market and their scale of production is large enough.

  2. to set up an overseas production operation because of the fear of franchising operations that has been given to local firms already in the market.

  3. exploiting a well-established global brand image to dominate overseas markets.

  4. all of the above
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Internalisation  is the process of increasing the involvement of enterprises in international markets. Hence, for multinatinoal activity, internalisation means exploiting a well-established global brand image to dominate overseas markets.

Multiple choice geography globalization and trade mncs and impact of globalization effects of globalisation in india globalisation and the indian economy

The functions of  Multinational corporations are ___________.

  1. they always do the marketing of the primary goods

  2. they always produce manufactured goods

  3. they always do the marketing of the manufactured goods

  4. none of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

MNC is an organisation which has its head office in the home country and subsidiaries in two or more countries. The various functions of MNC are:

  1. Promotion of foreign investment
  2. Technology transfer
  3. Promotion of exports
  4. Investment in infrastructure
But it do not always do the marketing of primary goods, manufactured goods or produce manufactured goods.

Multiple choice organization of commerce and management emerging trends in business definition, scope and benefits of e-business emerging service business in india emerging modes of services

B2B, B2C, C2B are the types of _________.

  1. Network marketing

  2. E-commerce

  3. M-commerce

  4. Marketing
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Electronic commerce refers to pursuing commerce activities i.e. buying and selling of goods over an electronic network typically,  internet. These business transactions occur either as business to business transactions, business to consumer transactions, consumer to consumer transactions and customer to business services.

Multiple choice organization of commerce and management markets and marketing meaning, nature and importance of services introduction to services nature and types of services

The process of comparing the products and services with those of best in the industry to improve quality and performance is known as _____________.

  1. Advertising

  2. After-sale-Device

  3. Bench marking

  4. None of the above
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

The process of comparing the products and services with those of best in the industry to improve quality and performance is known as bench marking. Bench marking can be defined as a process of measuring performance of the company against other companies in the market. Bench marking is conducted to identify the internal opportunities which will lead to improvement in organizational objectives.

Multiple choice organization of commerce and management markets and marketing meaning, nature and importance of services introduction to services nature and types of services

What makes services difficult to be judged than goods?

  1. Price

  2. Intangibility

  3. Place

  4. Promotion
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation
A risk is associated with service when a customer buys it as customer cannot see the service before availing it. 
Thus, intangibility makes it difficult to judge services than a tangible product.
Multiple choice organization of commerce and management markets and marketing meaning, nature and importance of services introduction to services nature and types of services

Paid form of non-personal promotion of ideas, goods and services by an identified sponsor is called:

  1. Advertising.

  2. Sales promotion

  3. Personal Selling

  4. None of the above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Paid form of non-personal promotion of ideas, goods and services by an identified sponsor is called advertising. Advertising is a marketing tactic. It helps to reach the wide-base of customers who are willing to buy products or services of the company which are advertised.

Multiple choice civics haat (a weekly market) a weekly market role of market role of market/bazaar

The buying process starts when the buyer recognizes a _________.   

  1. Product

  2. An advertisement for the product

  3. A salesperson from a previous visit

  4. Problem or need
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The buying process starts when a buyer recognizes a problem or need. The need can be triggered by internal or external stimuli. Marketers need to identify the circumstances that trigger a particular need so that they can develop marketing strategies that trigger consumer interest.

Multiple choice civics haat (a weekly market) a weekly market role of market role of market/bazaar

Marketers often use the term ________ to cover various groupings of customers.   

  1. People

  2. Buying power

  3. Demographic segment

  4. Market
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Marketers often use the term market to cover various groupings of customers. They view the sellers as constituting the industry and the buyers as constituting the market. They talk about need markets, product markets, demographic markets, and geographic markets or they extend the concept to cover other markets, such as voter markets.

Multiple choice civics haat (a weekly market) a weekly market role of market role of market/bazaar

 Good marketing is no accident, but a result of careful planning and ________. 

  1. Execution

  2. Selling

  3. Strategies

  4. Research
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation
Good marketing is no accident, but a result of careful planning and execution. It is generally said that companies do better marketing because of customer response and it’s just an accidental action. But in a real scenario, it is totally different. Companies do great marketing because of the art and science of marketers who strive to find creative and new solutions to often complex situation. Due to this, good marketing has become increasingly vital for success.
Multiple choice civics haat (a weekly market) a weekly market role of market role of market/bazaar

Why according to the modern view of marketing is Customer the King?

  1. Because marketing is essentially sensing and satisfying the needs and wants of the customer.

  2. Because marketing is essentially creating needs and wants for the customer.

  3. Because marketing is essentially selling as many products as possible to the customer.

  4. Because marketing is essentially producing the cheapest alternative to satisfy the customers wants and needs.
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Marketing means sale and purchase of goods and products. Earlier the products were made keeping in mind the generality of the use and customers used to buy such products and bring them into use to avail their productivity. . According to the modern view of marketing, a producer or a manufacturer needs to understand the needs and wants of the customer. It relies on sensing, increasing, servicing and satisfying the needs and wants of the customer, both current and potential. As the customer is the focus of this entire process in the modern view, he is the 'King'.


Multiple choice civics haat (a weekly market) a weekly market role of market role of market/bazaar

Which of the following processes establishes a link between the producers and the consumers _______________.

  1. Marketing

  2. Retailing

  3. Trade

  4. All of the above
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Trade is the activity of buying, selling and exchanging goods or services between people, firms and country. It creates a link between producer and consumers.

Multiple choice civics haat (a weekly market) a weekly market role of market role of market/bazaar

Which among them is the feature of chain market?

  1. What is produced in one place reaches the people everywhere

  2. Only brand products are encouraged

  3. Chain markets are only in urban areas

  4. None of them
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Advantages of chain market are as follows:-

1. Things produced in one place reach people everywhere.
2. It creates employment opportunity.
3. It encourages people to produce more goods and services.

Multiple choice civics haat (a weekly market) a weekly market role of market role of market/bazaar

Set of organizations interdependent on each other that help in making market offerings available to the customer is called ____________.

  1. Interactive channels

  2. Marketing channels

  3. Pricing channels

  4. Basing-point channels
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Set of organizations interdependent on each other that help in making market offerings available to the customer is called Marketing Channel. Most goods and services are distributed through a network of marketing channels. It is seen as a channel which starts from production and ends at consumption.

Multiple choice civics haat (a weekly market) a weekly market role of market role of market/bazaar

A network of delivering products to the customer which is composed of distributors, suppliers, and manufacturing company is classified as _________.

  1. Supply chain management

  2. Marketing channels

  3. Delivery channels

  4. Value delivery network
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

A network of delivering products to the customer which is composed of distributors, suppliers, and manufacturing company is classified as Value delivery network. It is made up of the company, suppliers, distributors, and ultimately customers who partner with each other to improve the performance of the entire system.