Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,245 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

Brand extension strategiesPricing strategiesGreen marketing conceptsProduct packaging functionsCustomer satisfaction methods

Marketing Concepts and Strategies Questions

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

The purpose of internal marketing is _____.

  1. increase employee engagement

  2. fostering brand advocacy

  3. promotion of company's objectives

  4. all of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Internal marketing aims to align employees with the company's vision and goals. This includes increasing engagement, turning employees into brand advocates, and ensuring everyone understands and promotes the company's objectives.

Multiple choice commerce emerging service business in india franchising outsourcing and franchising recent trends of business employment opportunities in commerce

It is form of direct marketing where customers become distributors ________.

  1. franchising

  2. BPOs

  3. network marketing

  4. none of the above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Franchising is a form of direct marketing where the customers become distributors as a customer asks for the franchise from the franchiser to grow his business.

Multiple choice organisation of commerce and management structure of business e-tailing e-advertising, e-marketing and e-security e-commerce and mobile commerce

Which method is adopted for industrial marketing?

  1. Statistical methods

  2. Sales composite method

  3. User's expectation method

  4. Jury executive opinion method
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Under the End Use Method, also called as the User Expectation Method, the list of several users of the product under forecasting is prepared first,who are then asked about their individual purchasing patterns and then from such information the complete product demand forecast is ascertained.

Multiple choice organisation of commerce and management structure of business e-tailing e-advertising, e-marketing and e-security e-commerce and mobile commerce

B2B, B2C,C2B,are the type of ___________.

  1. network marketing

  2. E-commerce

  3. M-commerce

  4. marketing
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Electronic commerce refers to pursuing commerce activities i.e. buying and selling of goods over an electronic network typically,  internet. These business transactions occur either as business to business transactions, business to consumer transactions, consumer to consumer transactions and customer to business services.

Multiple choice organization of commerce and management recent trends of business e-commerce and mobile commerce introduction to internet and e-commerce emerging modes of services

E-marketing is defined as _____________.

  1. buying and selling of goods and services through internet

  2. buying of goods through internet

  3. selling of goods through internet

  4. All of the above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

E-marketing refers to the buying and/or selling of goods and services through internet or online for the satisfaction of the consumer needs. It reduces the operational cost of the business. The consumers are benefited as they can order anything anytime from anywhere. They also might get goods at a cheaper rate and can compare the prices offered by different sellers at the same time.  

Multiple choice organization of commerce and management recent trends of business e-commerce and mobile commerce introduction to internet and e-commerce emerging modes of services

M-Commerce is significant because ___________.

  1. advertising in social media reaches fast to people

  2. of growing trend in the use of mobile phones

  3. it gives enhanced shopping experience with the availability of useful apps

  4. All of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

M-commerce is considered to be significant as mobile phones are used by almost every people and advertising in social media reaches very fast to people. It is realized as a powerful medium of E-commerce as there is an increase in the popularity of people using applications for their daily use and also there is a positive trend of customer experience in M-commerce.

Multiple choice classification of computer introduction to the information age physics

Marketing is a function undertaken by ____________.

  1. All DSA's

  2. All front-office staff

  3. Whole organization

  4. All of these
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Marketing is a function undertaken by All DSA's,All front-office staff and Whole organization.

Marketing logistics involve planning, delivering, and controlling the flow of physical goods, marketing materials and information from the producer to a market as necessary to meet customer demands while still making a satisfactory profit.

Marketing functions start from identifying the consumer needs and end with satisfying the consumer needs. The universal functions of marketing involve buying, selling, transporting, storing, standardizing and grading, financing, risk taking and securing marketing information.

The Direct Selling Association (DSA) is the name of several similar trade associations in the United States, United Kingdom, Australia, Malaysia, Singapore, and New Zealand that represent direct selling companies, primarily those that use multi-level marketing compensation plans.

The front office staff interacts with all departments of the hotel, including marketing and sales, housekeeping, food and beverage, banquet, controller, maintenance, security, and human resources. ... Each of the departments has a unique communication link with the front office staff.

Marketing plays an important role in establishing relationships between customers and the organizations offering to the market. ... The marketing function is also tasked with branding of the organization, participation in publicity activities, advertising and customer interaction through feedback collection.

Multiple choice social science prices and cost of living value and price utility, value and price price rise/inflation

Major pricing strategies do not include ______.

  1. Competition based pricing

  2. Customer value based pricing

  3. Cost based pricing

  4. Discount and bonus pricing
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Here are some of the various strategies that businesses implement when setting prices on their products and services.

  • Pricing at a Premium. With premium pricing, businesses set costs higher than their competitors.
  • Pricing for Market Penetration.
  • Economy Pricing.
  • Price Skimming.
  • Psychology Pricing.
  • Bundle Pricing.
Multiple choice commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

Which of the following is not an element of Marketing Mix?

  1. Product

  2. Profit

  3. Price

  4. Promotion
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

The Marketing Mix is traditionally defined by the 4Ps: Product, Price, Place, and Promotion. Profit is a business objective or outcome, not one of the four core elements of the marketing mix.

Multiple choice commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

The element of marketing mix is described as.

  1. Profit, power, price and product

  2. Price, product, place and promotion

  3. Place, promotion, product and profit

  4. Product, Price, Place and Promotion
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The 4Ps of the marketing mix are Product, Price, Place, and Promotion. These represent the key variables a company can control to influence the market.

Multiple choice commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

Product-mix applies to firms dealing with.

  1. A single product

  2. A number of products

  3. Homogeneous product

  4. Hetrogeneous product
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

A product mix refers to the total range of products offered by a company. It is relevant for firms that produce or sell a variety of different items rather than a single product.

Multiple choice commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

Product policy is needed.

  1. To guide the activities of the firm towards common goal

  2. To lead the firm towards current profits and long term growth

  3. To decide appropriate product mix at any given time

  4. All the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Product policy is a comprehensive framework that guides a firm's product-related decisions, including goal alignment, profitability, growth, and the composition of the product mix.

Multiple choice commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

The composite of products offered for sale by a firm or a business is?

  1. Market mix

  2. Product mix

  3. Distribution of channel

  4. Law of demand
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

The product mix is defined as the complete set of all products and items that a particular seller offers for sale to buyers.

Multiple choice commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

The fundamental reason for changing product mix is the change in.

  1. The market supply

  2. The market demand

  3. Population

  4. Consumer behaviour
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Companies adjust their product mix primarily in response to changes in consumer needs and market demand to ensure their offerings remain relevant and profitable.