Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,245 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

Brand extension strategiesPricing strategiesGreen marketing conceptsProduct packaging functionsCustomer satisfaction methods

Marketing Concepts and Strategies Questions

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Which of the following relates to relationship marketing?

  1. One time purchase

  2. Two time purchase

  3. Repeated purchase

  4. Wealth maximisation
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Relationship marketing is a part of Customer Relationship Management, Relationship marketing focuses on customer loyalty and long term engagement rather than short term goals. Repeated purchase made by the consumer relates to the loyalty of the consumer towards the brand. 

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Which of the following is a modern marketing concept?

  1. Sales maximisation

  2. Customer satisfaction

  3. Profit maximisation

  4. Wealth maximisation
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Modern marketing concept is a broad concept. It relates to finding out the consumers and to develop a product as per their needs rather than providing them with the already manufactured goods. Modern marketing concept aims at complete customer satisfaction by fulfilling their needs and wants. Consumer concept believes in giving attention to individual customer.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Online marketing is associated with _______.

  1. segmentation

  2. product life cycle

  3. distribution

  4. packing
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Online marketing allows businesses to target specific groups of people based on demographics, interests, and behaviors, which is the core of market segmentation.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

What is the other name of network marketing?

  1. Multilevel marketing

  2. Zero level marketing

  3. Both (a) and (b)

  4. None of the above
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Network marketing, also known as Multi-Level Marketing (MLM), is a business model where independent contractors buy into a company and earn a commission on the products they sell.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

_________________ activities start after the product has been developed.

  1. Selling

  2. Marketing

  3. Publicity

  4. None of these
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Selling activities start after the product has been developed.The selling activities undertaken by professional sales people include: Generating Sales Leads, Qualifying Leads, Preparing for the Sales Meeting.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

The main factors in global marketing are ________.

  1. social and technical changes

  2. government policy and legislation

  3. marketing activities and plans

  4. all of the above
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

The business environment in the world is very dynamic as it keeps on changing. The emergence of the global marketing is mainly due to the marketing activities and plans by the organizations to tap the people that are in a different country or part of the world.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Advantage of network marketing is/Eire:
(I) Distribution network grows continuously
(II) Distributors often become the largest customers and hence take over the control of the company
(III)Network companies can maintain higher margins on their products
(IV)Difficult for the manufacturer to exercise effective control over his sales team.
Select the correct answer from the options given below.

  1. (I) & (II)

  2. (II) & (III)

  3. (IV) & (I)

  4. (I) & (III)
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The advantages of network marketing include the continuous growth of the distribution network (I) and the ability for companies to maintain higher margins (III) because they bypass traditional retail layers.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Keeping the view of marketing, an organization that enjoys competitive advantage in an industry has done so by__________.

  1. constantly enlarging its marketing activities

  2. creating superior value for customers.

  3. focusing on long-term profit.

  4. charging lower prices than competition
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Competitive advantage is achieved by providing superior value to customers, which can be through quality, service, or innovation, rather than just lowering prices or expanding activities.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

The disadvantage of network marketing is/are:

  1. Sales forecasting is difficult

  2. Distributors often become the largest customers and hence take over the control of the company.

  3. Difficult for the manufacturer to exercise effective control over his sales team.

  4. All of above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Disadvantages of network marketing include difficulty in sales forecasting, the risk of distributors becoming competitors, and the challenge of maintaining control over a decentralized sales team.

Multiple choice elements of business recent trends in marketing product life cycle e-marketing role of a marketer definition and functions of purchasing and storage department purchasing and stores

Network marketing is a mode of _____________ by the manufacturer.

  1. Indirect marketing

  2. Direct marketing

  3. Both (A) and (B)

  4. Neither (A) nor (B)
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Network marketing is a form of direct marketing because the manufacturer sells products directly to consumers through a network of independent distributors, bypassing traditional retail stores.

Multiple choice organisation of commerce and management channels of distribution elements of marketing mix middlemen physical distribution and channels

Channels operate with manufacturers on the one hand and customers on the other. Which of the functions of channels of distribution is being highlighted?

  1. Negotiation

  2. Product Promotion

  3. Assorting

  4. Sorting
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Negotiation involves reaching an agreement on price and other terms of transfer of ownership between the manufacturer and the customer through the channel members.

Multiple choice organisation of commerce and management channels of distribution elements of marketing mix middlemen physical distribution and channels

A recent tendency in the channel of distribution is called:

  1. Consignment selling

  2. Exclusive distribution

  3. Franchise selling

  4. Symbiotic marketing
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Symbiotic marketing is a modern trend where two or more independent companies pool their resources or programs to exploit a marketing opportunity.

Multiple choice organisation of commerce and management channels of distribution elements of marketing mix middlemen physical distribution and channels

Which of the following is/are the function(s) of distribution channels?

  1. Fixing prices

  2. Communication of decisions

  3. Promotional activities

  4. Both (B) & (C)
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the end user.  Distribution channel includes distributors, wholesalers, retailers and also internet. Distribution channel helps the company with communicating the company decisions to consumers and also communicating the best offer provided by the company. Distribution channel promotes the company's product by persuading consumers to buy the product.