Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,239 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

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Marketing Concepts and Strategies Questions

Multiple choice organisation of commerce and management channels of distribution elements of marketing mix middlemen physical distribution and channels

A recent tendency in the channel of distribution is called:

  1. Consignment selling

  2. Exclusive distribution

  3. Franchise selling

  4. Symbiotic marketing
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Symbiotic marketing is a modern trend where two or more independent companies pool their resources or programs to exploit a marketing opportunity.

Multiple choice organisation of commerce and management channels of distribution elements of marketing mix middlemen physical distribution and channels

Which of the following is/are the function(s) of distribution channels?

  1. Fixing prices

  2. Communication of decisions

  3. Promotional activities

  4. Both (B) & (C)
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the end user.  Distribution channel includes distributors, wholesalers, retailers and also internet. Distribution channel helps the company with communicating the company decisions to consumers and also communicating the best offer provided by the company. Distribution channel promotes the company's product by persuading consumers to buy the product.

Multiple choice organisation of commerce and management channels of distribution elements of marketing mix middlemen physical distribution and channels

Network marketing includes how many distribution channels?

  1. 0

  2. 1

  3. 2

  4. 3
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Network Networking is business model in which a distributor network is needed to build the business. It is also known as multilevel marketing. In this kind of marketing the distribution channel is at $0$ level as the firm sells goods directly to distributors.

Multiple choice organisation of commerce and management channels of distribution elements of marketing mix middlemen physical distribution and channels

Which of the following is not a function of distributors?

  1. Assorting

  2. Product promotion

  3. Risk taking

  4. None of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Distributors perform all the listed functions: assorting (gathering different products), product promotion (marketing), and risk taking (holding inventory). Therefore, none of the options listed are excluded.

Multiple choice organisation of commerce and management channels of distribution elements of marketing mix middlemen physical distribution and channels

The set of the activities of a new business should be designed to turn those resources into products and services that customers are willing to pay for. What is it called?

  1. Strategy

  2. Business function

  3. Financial Management

  4. Transformation process
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The transformation process refers to the set of activities that convert inputs (resources) into outputs (products and services) that have value for the customer.

Multiple choice organisation of commerce and management channels of distribution elements of marketing mix middlemen physical distribution and channels

Which of the following is not one of the supply chain management flows?

  1. Product

  2. Management

  3. Finance

  4. Information
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

The three primary flows in SCM are the product flow, the information flow, and the finance flow. Management is the activity applied to these flows, not a flow itself.

Multiple choice organisation of commerce and management channels of distribution elements of marketing mix middlemen physical distribution and channels

Under ___________ the product reaches the customers from the manufacturers via distributors.

  1. network marketing

  2. direct trade

  3. franchising

  4. none of the above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Network marketing (or multi-level marketing) is a business model where products are sold through a network of distributors rather than through traditional retail stores.

Multiple choice business organisation and correspondence middlemen 2 - retailer types of retail organisation types of retailing retail trade

The seller approaches the customers by advertising the goods through ______.

  1. the press

  2. sending circulars

  3. samples and catalogs

  4. all of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

A consultative or need based selling approach is where you identify your customer's needs and use it as the basis for a sales approach. It takes the hard edge out of product selling, and you can customize it to meet their needs.

Multiple choice business organisation and correspondence middlemen 2 - retailer types of retail organisation types of retailing retail trade

Which of the following is a characteristic of a mail order house?

  1. Huge capital requirement

  2. Elimination of middle man

  3. Presence of bad debt

  4. None of the above
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

The term "middleman" describes an intermediary between a producer and an end customer. In a typical distribution channel, the middleman is the wholesaler or the retailer. Manufacturers would eliminate the middleman by selling products directly to retail stores or consumers.

Multiple choice business organisation and correspondence middlemen 1 - wholesaler characteristics, necessity, services and survival of a wholesaler the characteristics of wholesalers wholesalers characteristics of wholesale trade kinds of mercantile agents or agent middlemen

Advising the manufacturers about various aspects including customers' tastes and preferences, market conditions, competitive activities and the features preferred by the buyers is one of the services given by the wholesaler. Identify the service.

  1. Help in the marketing function

  2. Financial assistance

  3. Facilitating large scale production

  4. Expert advice
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The advice given by someone who has studied a subject thoroughly or who is very skilled at a particular job. You should seek expert advice before going into business. If you are travelling to a malarial area, get expert advice before you set off.

Multiple choice business organisation and correspondence middlemen 1 - wholesaler characteristics, necessity, services and survival of a wholesaler the characteristics of wholesalers wholesalers characteristics of wholesale trade kinds of mercantile agents or agent middlemen

Wholesalers undertake advertisements and other sales promotional activities to induce customers to purchase the goods. The function performed by the wholesalers is ____.

  1. Grant of credit

  2. Specialized knowledge

  3. Marketing support

  4. Risk sharing
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Marketing Support Service. A Marketing Support Service would typically include some or all of the the following elements Stationery & Marketing Collateral management  design, print, logistics. Website portfolio design and development. Advertising Campaign media planning / buying, creative, delivery & management.

Multiple choice business organisation and correspondence employment opportunities in commerce meaning and essential elements of retail trade employment opportunities in insurance sector and capital market middlemen 2 - retailer

Effective display of products and through their personal selling efforts retailers provide new product information to customers.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Personal selling occurs when a sales representative meets with a potential client for the purpose of transacting a sale. Many sales representatives rely on a sequential sales process that typically includes nine steps. Some sales representatives develop scripts for all or part of the sales process.

Multiple choice business organisation and correspondence employment opportunities in commerce meaning and essential elements of retail trade employment opportunities in insurance sector and capital market middlemen 2 - retailer

Which of the following is/are the crucial factor(s) for establishing a retail outfit?

  1. Scale of operation

  2. Amount of Capital

  3. Selection of Products

  4. All of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation
  1. Research the location. 
  2. Take the time to research the location where you will most easily attract your customers. 
  3. Make a business plan.
  4. Research your customers.
  5. Look at your competitors.
  6. Take a test run. 
  7. Read disclosure statements.
  8. Find an existing fit-out
Multiple choice business organisation and correspondence employment opportunities in commerce meaning and essential elements of retail trade employment opportunities in insurance sector and capital market middlemen 2 - retailer

Using internet, identify the ways to sell products.

  1. Build a fully responsive website to place the products, as well as to enable customers to order these products.

  2. Buy ad space on social media.

  3. Create a customer loyalty email list to email offering exclusive sales or information on upcoming products.

  4. Any of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation
Selling Techniques -
  • Challenging the Status Quo. Most salespeople see the sales process as a linear process. 
  • Finding Your Value Wedge. 
  • Telling Stories with Contrast. 
  • Making the Customer the Hero. 
  • Using 3D Props.
  • Selling Benefits. 
  • Competing in a Bake-Off. 
  • Marketing to Personas.
Multiple choice business organisation and correspondence employment opportunities in commerce meaning and essential elements of retail trade employment opportunities in insurance sector and capital market middlemen 2 - retailer

A concept in retailing that helps explain the emergence of new retailers is called the __________ hypothesis.

  1. product life cycle

  2. service assortment

  3. retail life cycle

  4. wheel-of-retailing
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The wheel-of-retailing hypothesis explains how new retail forms emerge as low-cost, low-service entrants and gradually evolve into higher-cost, higher-service institutions.