Tag: marketing mix

Questions Related to marketing mix

A child of advertisement is?

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. The trade mark

  2. Brand name

  3. Patents

  4. Trade name

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Correct Option: B

Match the items of List-I with the items of the List-II:

List-II(Company Name) List-II(Brand)
(a) HUL (i) Cerelac
(b) ITC (ii) Eclares
(c) Nestle (iii) Vivel
(d) Cadbury (iv) Sunsilk
commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. $(a) - (iv), (b) - (iii), (c) - (i), (d) - (ii)$

  2. $(a) - (i), (b) - (ii), (c) - (iii), (d) - (iv)$

  3. $(a) - (iv), (b) - (ii), (c) - (iii), (d) - (i)$

  4. $(a) - (iv), (b) - (iii), (c) - (ii), (d) - (i)$

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Correct Option: A

Which of the following is a brand name?

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Asian Paints

  2. Woodland

  3. Nike

  4. None of the above

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Correct Option: D
Explanation:

When the company's trade name is used, multi product branding is also known as corporate branding, family branding or umbrella branding. Examples of companies that use corporate branding are Microsoft, Samsung, Apple, and Sony as the company brand name is identical to their trade name.

Branding is not related to marketing.

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. True

  2. False

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Correct Option: B
Explanation:

Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product.Branding allows companies to build their reputations as well as expand beyond the original product and service, and add to the revenue generated by the original brand. 

Brand's power lies in dominance.

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. True

  2. False

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Correct Option: A

______ is creating a brand identity for a consumer.

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Branding

  2. Marketing

  3. Brand logo

  4. None of the above

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Correct Option: A
Explanation:

Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product.Branding allows companies to build their reputations as well as expand beyond the original product and service, and add to the revenue generated by the original brand. 

The part of a brand which can be recognized but not utter able is called _______. 

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Brand name

  2. Trade mark

  3. Brand mark

  4. Sign

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Correct Option: C
Explanation:

The part of a brand which can be recognized but not utter able is called brand mark .

Brand marks are the visual images , elements or the symbols to get identified by the customers . Brand mark serve as the purposes of contributing to building and maintaining the brand's image .

Marketer has to decide whether the product will be sold under brand name or ______ name.

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. General

  2. Generic

  3. Non brand

  4. Branded

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Correct Option: B
Explanation:

A generic brand is a type of consumer product that lacks a widely recognized name or logo because it is typically isn't advertised. Generic brands are usually less expensive than brand-named products. The marketer has to decide whether to develop a brand for the specific product over give it a generic brand without spending on the advertisement and promotions 

Brand helps the seller to _______ between its product and  competitor's products.

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Connect

  2. Differentiate

  3. Draw similarity

  4. Refer

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Correct Option: B
Explanation:

A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company  who owns the idea or image.  This helps the consumer to differentiate the brand from those of competitors. Branding allows companies to build their reputations as well as expand beyond the original product and service and add to the revenue generated by the original brand.

Product is something made in a factory; a ________ is something bought by the customer.

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. product

  2. brand

  3. branding

  4. loyalty

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Correct Option: B