Tag: marketing mix

Questions Related to marketing mix

Middlemen have to perform.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Concentration functions

  2. Equalisation functions

  3. Dispersion functions

  4. All the above

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Correct Option: D

The most recent consideration in product packaging is _______.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. cost effectiveness

  2. product protection

  3. product promotion

  4. economy

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Correct Option: C
Explanation:

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Product promotion is the new consideration as packaging, with the help of attractive designs and colors, help in drawing people's attention towards the product. This leads to increased sales.

Which of the following is concerned with the Quality, performance of a product?

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Selling concept

  2. Product concept

  3. Production

  4. Marketing

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Correct Option: B
Explanation:

The product concept is based upon the idea that customers prefer products that have the most quality, performance, and features, some customers prefer a product that is simpler and easier to use.

____________ refers to further packaging components necessary for storage and transportation.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Transportation package

  2. Primary package

  3. Secondary package

  4. None of these

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Correct Option: A
Explanation:

Transport packaging is very often a local affair and therefore needs to be designed with local conditions and expectations in mind. First and foremost, transport packaging must serve to protect goods in transit.

Secondary package refers to ________________________.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Additional layers of protection

  2. First layer of protection

  3. Immediate container

  4. Transportation package

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Correct Option: A
Explanation:

Secondary packaging is intended to protect not only the product, but also the primary packaging, which often is the packaging most visible to the consumer in retail displays.

_________ refers to the act of designing and producing the container or wrapper of a product.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Trade Mark

  2. Brand Name

  3. Copyright

  4. Packaging

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Correct Option: D
Explanation:

Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages.

____________ refers to the products immediate container.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Transportation package

  2. Secondary package

  3. Primary Package

  4. None of these

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Correct Option: C
Explanation:

Primary packaging is the term used to designate the layer of packaging in immediate contact with the product; in other words, it is the first packaging layer in which the product is contained.

Which of the following is a function of packaging?

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Product identification

  2. Product protection

  3. Product promotion

  4. All of these

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Correct Option: D
Explanation:

Functions of packaging: The protective function of packaging essentially involves protecting the contents from the environment and vice versa. The packaging is thus intended to protect the goods from loss, damage and theft.

Which of the following factor affects the price determination?

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Demand

  2. Product cost

  3. Government and legal regulations

  4. All of these

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Correct Option: D
Explanation:

7 important factors that determine the fixation of price are:

(i) Cost of Production
(ii) Demand for Product
(iii) Price of Competing Firms
(iv) Purchasing Power of Customers
(v) Government Regulation
(vi) Objective
(vii) Marketing Method Used

______________ refers to designing the label to be put on the package.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Pricing

  2. Labelling

  3. Packaging

  4. Branding

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Correct Option: B
Explanation:

Labelling is another significant means of product identification like branding and packaging. 

Thus, a label is an informative tag, wrapper or seal attached to a product or product's package. Labeling gives necessary information to the customers about the products.