Tag: marketing mix

Quizzes (27) Questions (128)

Questions Related to marketing mix

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Middlemen have to perform.

  1. Concentration functions

  2. Equalisation functions

  3. Dispersion functions

  4. All the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Middlemen in a distribution channel perform various functions to bridge the gap between producers and consumers, including concentration (gathering goods), equalisation (adjusting supply), and dispersion (distributing goods).

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

The most recent consideration in product packaging is _______.

  1. cost effectiveness

  2. product protection

  3. product promotion

  4. economy
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Product promotion is the new consideration as packaging, with the help of attractive designs and colors, help in drawing people's attention towards the product. This leads to increased sales.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Which of the following is concerned with the Quality, performance of a product?

  1. Selling concept

  2. Product concept

  3. Production

  4. Marketing
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

The product concept is based upon the idea that customers prefer products that have the most quality, performance, and features, some customers prefer a product that is simpler and easier to use.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

____________ refers to further packaging components necessary for storage and transportation.

  1. Transportation package

  2. Primary package

  3. Secondary package

  4. None of these
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Transport packaging is very often a local affair and therefore needs to be designed with local conditions and expectations in mind. First and foremost, transport packaging must serve to protect goods in transit.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Secondary package refers to ________________________.

  1. Additional layers of protection

  2. First layer of protection

  3. Immediate container

  4. Transportation package
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Secondary packaging is intended to protect not only the product, but also the primary packaging, which often is the packaging most visible to the consumer in retail displays.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

_________ refers to the act of designing and producing the container or wrapper of a product.

  1. Trade Mark

  2. Brand Name

  3. Copyright

  4. Packaging
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

____________ refers to the products immediate container.

  1. Transportation package

  2. Secondary package

  3. Primary Package

  4. None of these
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Primary packaging is the term used to designate the layer of packaging in immediate contact with the product; in other words, it is the first packaging layer in which the product is contained.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Which of the following is a function of packaging?

  1. Product identification

  2. Product protection

  3. Product promotion

  4. All of these
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Functions of packaging: The protective function of packaging essentially involves protecting the contents from the environment and vice versa. The packaging is thus intended to protect the goods from loss, damage and theft.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Which of the following factor affects the price determination?

  1. Demand

  2. Product cost

  3. Government and legal regulations

  4. All of these
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

7 important factors that determine the fixation of price are:

(i) Cost of Production
(ii) Demand for Product
(iii) Price of Competing Firms
(iv) Purchasing Power of Customers
(v) Government Regulation
(vi) Objective
(vii) Marketing Method Used

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

______________ refers to designing the label to be put on the package.

  1. Pricing

  2. Labelling

  3. Packaging

  4. Branding
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Labelling is another significant means of product identification like branding and packaging. 

Thus, a label is an informative tag, wrapper or seal attached to a product or product's package. Labeling gives necessary information to the customers about the products.