Tag: marketing mix

Questions Related to marketing mix

The public relations department performs functions viz___________.

commerce marketing mix meaning, nature, importance and scope of public relations public relations publicity and public relations

  1. Press relations

  2. Product publicity

  3. Corporate Communication

  4. All of the above

Show answer
Correct Option: D
Explanation:
The main task of public relations department is to disseminate information and build goodwill about the business. Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.
The public relations department performs functions viz: press relations, product publicity and corporate communication.

The main task of ________ is to disseminate information and build goodwill about the business. 

commerce marketing mix meaning, nature, importance and scope of public relations public relations publicity and public relations

  1. public relations department

  2. marketing department

  3. finance department

  4. all of above

Show answer
Correct Option: A
Explanation:

The main task of public relations department is to disseminate information and build goodwill about the business. Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.

Maintaining good public relations helps in achieving which of the following marketing objectives?

commerce marketing mix meaning, nature, importance and scope of public relations public relations publicity and public relations

  1. Building awareness

  2. Building credibility

  3. Stimulate sales force

  4. All of the above

Show answer
Correct Option: D
Explanation:
The main task of public relations department is to disseminate information and build goodwill about the business. Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.
Maintaining good public relations helps in achieving the following marketing objectives:
a) building awareness
b) building credibility
c) stimulate sales force
The organisation has to deal with government officials and different ministers in charge of corporate affairs, industry, and finance with respect to policies relating to business and the economy.

Which of the following functions is being highlighted in the above statement?
commerce marketing mix meaning, nature, importance and scope of public relations public relations publicity and public relations

  1. Corporate Communication

  2. Lobbying

  3. Counselling

  4. Product publicity

Show answer
Correct Option: B
Explanation:

The organization has to deal with government officials and different ministers in charge of corporate affairs, industry, and finance with respect to policies relating to business and the economy. The function which is being highlighted in the above statement is Lobbying. Lobbying is referred to as act of attempting to influence others.

Compared to other marketing communications tools, PR is the_____________.

commerce marketing mix meaning, nature, importance and scope of public relations public relations publicity and public relations

  1. excellent at closing sales

  2. average for generating trust & confidence

  3. worst for generating trust & confidence

  4. best for generating trust & confidence

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Correct Option: D
Explanation:

Compared to other marketing communications tools, PR is the best for generating trust and confidence.Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.

A recent form persuation that could be adopted profitable in sales promotion is called:

commercial applications public relations meaning, nature, importance and scope of public relations publicity and public relations marketing mix

  1. Publicity

  2. Public relations

  3. Advertising

  4. Sales promotion

Show answer
Correct Option: B

The main purposes of an employment interview is/are.
$1$. To find out the suitability of the candidate.
$2$. To seek more information about the candidate.
$3$. To give him an accurate picture of the job with details of terms and conditions and some idea of organization's policies.
Select the correct answer from the options given.

commercial applications public relations meaning, nature, importance and scope of public relations publicity and public relations marketing mix

  1. $1$

  2. $2$

  3. $3$

  4. All of the above

Show answer
Correct Option: D
Explanation:
Employment interview is mainly conducted to ask questions to the selected candidates. The main purposes of an employment interview are.1) To find out the suitability of the candidate
2) To seek more information about the candidate.
3) To give him an accurate picture of the job with details of terms and conditions and some idea of organization's policies..

In which of the following methods is the evaluation done by someone other than the employee's own supervisors?

commercial applications public relations meaning, nature, importance and scope of public relations publicity and public relations marketing mix

  1. Essay method

  2. Critical incident method

  3. Field review method

  4. None of the above

Show answer
Correct Option: C
Explanation:

In field review method the evaluation is done by someone other than the employee's own supervisors. In this method, emplyee's performance is determined and evaluated by their own supervisors.

Under __________ approach, an employee is not appraised by his recognizable traits, but by his performance with respect to the agreed goals or objectives.

commercial applications public relations meaning, nature, importance and scope of public relations publicity and public relations marketing mix

  1. Management by Object

  2. Management by Objectives

  3. Management by Observation

  4. Management by Objectification

Show answer
Correct Option: B
Explanation:

Under management by objectives approach, an employee is not appraised by his recognizable traits, but by his performance with respect to the agreed goals or objectives. In this method, employees should work towards achieving pre determined goal.

According to _____________"Personnel management aims to achieve both efficiency and justice, neither of which can be pursual successfully without the order. It seeks to bring together and develop into an effective organization the men and women who make up an enterprise, enabling each to make his or her own best contribution to its success both as an individual and as a member of a working group. It seeks to provide fair terms and conditions of employment and satisfying work for those employed."

commercial applications public relations meaning, nature, importance and scope of public relations publicity and public relations marketing mix

  1. Edwin B. Flippo

  2. French Wendell

  3. The Institute of Personnel Management

  4. Dirks

Show answer
Correct Option: C
Explanation:

According to The Institute of Personnel Management, "Personnel management aims to achieve both efficiency and justice, neither of which can be pursual successfully without the order. It seeks to bring together and develop into an effective organization the men and women who make up an enterprise, enabling each to make his or her own best contribution to its success both as an individual and as a member of a working group. It seeks to provide fair terms and conditions of employment and satisfying work for those employed."