Tag: marketing mix

Questions Related to marketing mix

To detemine demand for internet services in a market, companies should survey

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Percentage purchase made online

  2. Percentage use of the internet

  3. Percentage that have access to the internet

  4. All of the above

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Correct Option: D

The firm which got its brand registered, gets the exclusive right for its use.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. True

  2. False

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Correct Option: A

Labels are something which are hard to spot on a product packaging.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. True

  2. False

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Correct Option: B

Brand mark is not a part of branding.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. True

  2. False

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Correct Option: B

Commitment of customers to a particular brand is called

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Brand Equity

  2. Brand recognition

  3. Brand loyalty

  4. Bench marking

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Correct Option: A

Production units that do not meet customer specification, but can be sold to other customers as finished goods are classified as _____________.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. reduced work

  2. spoilage

  3. rework

  4. scrap

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Correct Option: C

Agricultural Produce (Grading and Marketing) Act was passed in ________.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. 1937

  2. 1938

  3. 1947

  4. 1950

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Correct Option: A

Capital structure includes

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Long term debt

  2. Medium term debt

  3. Total stockholder's investment

  4. Both (a) and (c)

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Correct Option: D

William J.Stanton classifies the labels into.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Two kinds

  2. Three kinds

  3. Four kinds

  4. Five kinds

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Correct Option: C

Kinds of labels are classified by.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. William J. Stanton

  2. L. Hesket

  3. J. Baker

  4. Ronald McTavish

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Correct Option: A