Tag: marketing mix

Quizzes (27) Questions (128)

Questions Related to marketing mix

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Labeling provides the information related to the consumption and usage of the product.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. The type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Tobacco is injurious to health is a form of labeling.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. The type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Labeling of product performs the role of _______ in relation to the buyers.

  1. Interacting

  2. Communicating

  3. Introducing

  4. All of the above
Reveal answer Fill a bubble to check yourself
B,C Correct answer
Explanation

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. The type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Labeling is similar to packaging.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. Labeling does not perform the function of protecting the product from damage or spoilage. Where as packaging's main function is to protect the product.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Labeling does not help with the function of protecting the product from damage.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. Labeling does not perform the function of protecting the product from damage or spoilage. Where as packaging's main function is to protect the product.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

The statutory warning on the packages of cigarettes is an example of labeling. 

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. The type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Statutory warnings are not required by the law.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. Statutory warnings are made compulsory for the company  to be provided by the law.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Labeling is one of the most important features of packaging.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. The type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws. Labels help the marketer to provide important information to the consumer so that he/she can make the right purchasing decision.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Labels are not useful for providing detailed information of the product.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. The type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws.