Tag: marketing mix

Questions Related to marketing mix

Labeling provides the information related to the consumption and usage of the product.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. True

  2. False

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Correct Option: A
Explanation:

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. The type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws.

Tobacco is injurious to health is a form of labeling.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. True

  2. False

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Correct Option: A
Explanation:

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. The type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws.

Labeling of product performs the role of _______ in relation to the buyers.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Interacting

  2. Communicating

  3. Introducing

  4. All of the above

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Correct Option: B,C
Explanation:

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. The type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws.

Labeling is similar to packaging.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. True

  2. False

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Correct Option: B
Explanation:

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. Labeling does not perform the function of protecting the product from damage or spoilage. Where as packaging's main function is to protect the product.

It is not important for a marketer to provide all the product related information to the consumers or potential buyers.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. True

  2. False

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Correct Option: B

Labeling does not help with the function of protecting the product from damage.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. True

  2. False

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Correct Option: A
Explanation:

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. Labeling does not perform the function of protecting the product from damage or spoilage. Where as packaging's main function is to protect the product.

The statutory warning on the packages of cigarettes is an example of labeling. 

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. True

  2. False

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Correct Option: A
Explanation:

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. The type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws.

Statutory warnings are not required by the law.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. True

  2. False

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Correct Option: B
Explanation:

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. Statutory warnings are made compulsory for the company  to be provided by the law.

Labeling is one of the most important features of packaging.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. True

  2. False

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Correct Option: A
Explanation:

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. The type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws. Labels help the marketer to provide important information to the consumer so that he/she can make the right purchasing decision.

Labels are not useful for providing detailed information of the product.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. True

  2. False

Show answer
Correct Option: B
Explanation:

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. The type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws.