Tag: marketing mix

Questions Related to marketing mix

_______ is useful for providing detailed information of a product, its contents, method of use, etc.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Packaging

  2. Advertising

  3. Branding

  4. Labeling

Show answer
Correct Option: D
Explanation:

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. The type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws.

Which of the following is not a function labeling?

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Grading of products

  2. Providing information required by low

  3. Helping in promotion of the product

  4. Rising standards of health and sanitation

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Correct Option: D

Packaging helps in facilitating use of a product.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. True

  2. False

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Correct Option: A
Explanation:

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. With the information provided on the packages by the manufacturer, the consumer can identify the uses and methods of consumption of the products.

________ refers to packaging components necessary for storage, identification and transportation. 

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Transportation packaging

  2. Secondary packaging

  3. Primary packaging

  4. Protection packaging

Show answer
Correct Option: A
Explanation:

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers.  Transportation packaging is the third level of packaging that refers to packages essential for storing, identifying and transporting. 

Packaging cannot be used as advertising alternative.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. True

  2. False

Show answer
Correct Option: B
Explanation:

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Product promotion is the new consideration as packaging with the help of attractive designs and colours help in drawing people's attention towards the product. This leads to increase sales. Attractive designs of packages themselves act as an advertising tool and leads to persuading consumers to buy the product.

Packaging varies for different state of products.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. True

  2. False

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Correct Option: A
Explanation:

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers.Packaging for liquid products differ from packing of a solid product.  The packaging of liquid products require it to stop from leakage or evaporation where as packaging for solid products require it to protect from the spoilage or destruction of the product.

Customers are least interested in the packaging of any product and only care about the product inside.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. True

  2. False

Show answer
Correct Option: B
Explanation:

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Product promotion is the new consideration as packaging with the help of attractive designs and colors help in drawing people's attention towards the product. This leads to increase sales.

Raising standards of health and sanitation is one of the importance of packaging.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. True

  2. False

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Correct Option: A

Colours used for the packaging also attracts customer's attention.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. True

  2. False

Show answer
Correct Option: A
Explanation:

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Product promotion is the new consideration as packaging with the help of attractive designs and colors help in drawing people's attention towards the product. This leads to increase sales.

Labeling helps in adhering to providing information that is required by the law.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. True

  2. False

Show answer
Correct Option: A
Explanation:

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. The type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws.