Tag: marketing mix

Quizzes (27) Questions (128)

Questions Related to marketing mix

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

_______ is useful for providing detailed information of a product, its contents, method of use, etc.

  1. Packaging

  2. Advertising

  3. Branding

  4. Labeling
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. The type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Which of the following is not a function labeling?

  1. Grading of products

  2. Providing information required by low

  3. Helping in promotion of the product

  4. Rising standards of health and sanitation
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Labeling functions include grading products, providing information required by law (note: 'low' appears to be a typo for 'law'), and promotional assistance. Rising health and sanitation standards is a packaging function, not a labeling function.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Packaging helps in facilitating use of a product.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. With the information provided on the packages by the manufacturer, the consumer can identify the uses and methods of consumption of the products.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

________ refers to packaging components necessary for storage, identification and transportation. 

  1. Transportation packaging

  2. Secondary packaging

  3. Primary packaging

  4. Protection packaging
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers.  Transportation packaging is the third level of packaging that refers to packages essential for storing, identifying and transporting. 

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Packaging cannot be used as advertising alternative.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Product promotion is the new consideration as packaging with the help of attractive designs and colours help in drawing people's attention towards the product. This leads to increase sales. Attractive designs of packages themselves act as an advertising tool and leads to persuading consumers to buy the product.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Packaging varies for different state of products.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers.Packaging for liquid products differ from packing of a solid product.  The packaging of liquid products require it to stop from leakage or evaporation where as packaging for solid products require it to protect from the spoilage or destruction of the product.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Customers are least interested in the packaging of any product and only care about the product inside.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Product promotion is the new consideration as packaging with the help of attractive designs and colors help in drawing people's attention towards the product. This leads to increase sales.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Colours used for the packaging also attracts customer's attention.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Product promotion is the new consideration as packaging with the help of attractive designs and colors help in drawing people's attention towards the product. This leads to increase sales.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Labeling helps in adhering to providing information that is required by the law.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. The type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws.