Tag: marketing mix

Quizzes (27) Questions (128)

Questions Related to marketing mix

Multiple choice commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

A ______ is a sign, symbol, term, design or a combination of them, used to identify the product. 

  1. Name

  2. Brand

  3. Generic

  4. Logo
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company  which owns the idea or image.  This helps the consumer to differentiate the brand from those of competitors. Branding allows companies to build their reputations as well as expand beyond the original product and service and add to the revenue generated by the original brand.

Multiple choice commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Branding does not help the customers to identify the product.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product. Effective branding helps the consumer to identify and differentiate between the product of the brand and the competitors.

Multiple choice commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Which of the following is not an advantage of branding to marketer?

  1. Ease of introduction of a new product

  2. Differential Pricing

  3. Helps in advertising

  4. Helps in indicating status symbol
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product. A brand with good brand image and reputation enables the marketer to charge premium prices for their products to consumer. It also helps in introducing new products under the same brand as consumers are already aware about the brand. 

It is easy to advertise the brand which is easily recognized by potential consumers. 

Multiple choice commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Branding does not enable differential pricing.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product. A brand with good brand image and reputation enables the marketer to charge premium prices for their products to consumer.

Multiple choice commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

The process of identifying and differentiating an organisation's products, processes on services from another organisation by giving it a name, phrase or other mark is called __________.

  1. Branding

  2. Benchmarking

  3. Quality management

  4. None of these
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Branding is the strategic process of creating a distinct identity for a product or service through names, symbols, or designs to differentiate it from competitors.

Multiple choice commerce marketing mix meaning, nature, importance and scope of public relations public relations publicity and public relations

______ is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.

  1. Advertising

  2. Marketing

  3. Public relations

  4. Communication
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

The main task of public relations department is to disseminate information and build goodwill about the business. Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.

Multiple choice commerce marketing mix meaning, nature, importance and scope of public relations public relations publicity and public relations

Which of the following is true with regards to public relations?

  1. A good public relations campaign highlights a small businesss products and services through creative means.

  2. Regularly touting a company's earnings, job creation and overall economic impact can help establish it as an important part of a city's economic engine.

  3. Internal public relations campaigns have the potential to bolster staff morale, improve communications and motivate employees.

  4. All of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation
Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.Following is true with regards to public relations:A) A good public relations campaign highlights a small business products and services through creative means
B) Regularly touting a company's earnings, job creation and overall economic impact can help establish it as an important part of a city's economic engine.
C) Internal public relations campaigns have the potential to bolster staff morale, improve communications and motivate employees.
Multiple choice commerce marketing mix meaning, nature, importance and scope of public relations public relations publicity and public relations

Most organisations, business nowadays, have a separate department to manage public relations.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Most organizations, business nowadays, have a separate department to manage public relations- It is a true statement.Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.

Multiple choice commerce marketing mix meaning, nature, importance and scope of public relations public relations publicity and public relations

Public relations requires the purchase of media.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Public relations requires the purchase of media- this is a false statement.Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.

Multiple choice commerce marketing mix meaning, nature, importance and scope of public relations public relations publicity and public relations

They are especially useful when there is _______ publicity about the company or its products.

  1. no

  2. positive

  3. negative

  4. less
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation
The main task of public relations department is to disseminate information and build goodwill about the business. Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.
They are especially useful when there is negative publicity about the company or its products.