Tag: marketing mix

Questions Related to marketing mix

A ______ is a sign, symbol, term, design or a combination of them, used to identify the product. 

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Name

  2. Brand

  3. Generic

  4. Logo

Show answer
Correct Option: B
Explanation:

A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company  which owns the idea or image.  This helps the consumer to differentiate the brand from those of competitors. Branding allows companies to build their reputations as well as expand beyond the original product and service and add to the revenue generated by the original brand.

Branding does not help the customers to identify the product.

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. True

  2. False

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Correct Option: B
Explanation:

Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product. Effective branding helps the consumer to identify and differentiate between the product of the brand and the competitors.

Which of the following is not an advantage of branding to marketer?

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Ease of introduction of a new product

  2. Differential Pricing

  3. Helps in advertising

  4. Helps in indicating status symbol

Show answer
Correct Option: D
Explanation:

Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product. A brand with good brand image and reputation enables the marketer to charge premium prices for their products to consumer. It also helps in introducing new products under the same brand as consumers are already aware about the brand. 

It is easy to advertise the brand which is easily recognized by potential consumers. 

Branding does not enable differential pricing.

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. True

  2. False

Show answer
Correct Option: B
Explanation:

Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product. A brand with good brand image and reputation enables the marketer to charge premium prices for their products to consumer.

The process of identifying and differentiating an organisation's products, processes on services from another organisation by giving it a name, phrase or other mark is called __________.

commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Branding

  2. Benchmarking

  3. Quality management

  4. None of these

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Correct Option: A

______ is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.

commerce marketing mix meaning, nature, importance and scope of public relations public relations publicity and public relations

  1. Advertising

  2. Marketing

  3. Public relations

  4. Communication

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Correct Option: C
Explanation:

The main task of public relations department is to disseminate information and build goodwill about the business. Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.

Which of the following is true with regards to public relations?

commerce marketing mix meaning, nature, importance and scope of public relations public relations publicity and public relations

  1. A good public relations campaign highlights a small businesss products and services through creative means.

  2. Regularly touting a company's earnings, job creation and overall economic impact can help establish it as an important part of a city's economic engine.

  3. Internal public relations campaigns have the potential to bolster staff morale, improve communications and motivate employees.

  4. All of the above

Show answer
Correct Option: D
Explanation:
Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.Following is true with regards to public relations:A) A good public relations campaign highlights a small business products and services through creative means
B) Regularly touting a company's earnings, job creation and overall economic impact can help establish it as an important part of a city's economic engine.
C) Internal public relations campaigns have the potential to bolster staff morale, improve communications and motivate employees.

Most organisations, business nowadays, have a separate department to manage public relations.

commerce marketing mix meaning, nature, importance and scope of public relations public relations publicity and public relations

  1. True

  2. False

Show answer
Correct Option: A
Explanation:

Most organizations, business nowadays, have a separate department to manage public relations- It is a true statement.Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.

Public relations requires the purchase of media.

commerce marketing mix meaning, nature, importance and scope of public relations public relations publicity and public relations

  1. True

  2. False

Show answer
Correct Option: B
Explanation:

Public relations requires the purchase of media- this is a false statement.Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.

They are especially useful when there is _______ publicity about the company or its products.

commerce marketing mix meaning, nature, importance and scope of public relations public relations publicity and public relations

  1. no

  2. positive

  3. negative

  4. less

Show answer
Correct Option: C
Explanation:
The main task of public relations department is to disseminate information and build goodwill about the business. Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.
They are especially useful when there is negative publicity about the company or its products.