Tag: definition and merits of brand and branding

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Multiple choice commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

A child of advertisement is?

  1. The trade mark

  2. Brand name

  3. Patents

  4. Trade name
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

A brand name is often considered the child of advertisement because advertising is the primary tool used to build, promote, and establish the identity of a brand in the consumer's mind.

Multiple choice commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Match the items of List-I with the items of the List-II:

List-II(Company Name) List-II(Brand)
(a) HUL (i) Cerelac
(b) ITC (ii) Eclares
(c) Nestle (iii) Vivel
(d) Cadbury (iv) Sunsilk
  1. $(a) - (iv), (b) - (iii), (c) - (i), (d) - (ii)$
  2. $(a) - (i), (b) - (ii), (c) - (iii), (d) - (iv)$
  3. $(a) - (iv), (b) - (ii), (c) - (iii), (d) - (i)$
  4. $(a) - (iv), (b) - (iii), (c) - (ii), (d) - (i)$
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

HUL owns Sunsilk (a-iv), ITC owns Vivel (b-iii), Nestle owns Cerelac (c-i), and Cadbury owns Eclairs (d-ii). This matches option A.

Multiple choice commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Which of the following is a brand name?

  1. Asian Paints

  2. Woodland

  3. Nike

  4. None of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

When the company's trade name is used, multi product branding is also known as corporate branding, family branding or umbrella branding. Examples of companies that use corporate branding are Microsoft, Samsung, Apple, and Sony as the company brand name is identical to their trade name.

Multiple choice commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Branding is not related to marketing.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product.Branding allows companies to build their reputations as well as expand beyond the original product and service, and add to the revenue generated by the original brand. 

Multiple choice commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Brand's power lies in dominance.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

A brand's strength is typically measured by its market dominance, consumer recognition, and loyalty, which allow it to command a premium and influence market trends.

Multiple choice commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

______ is creating a brand identity for a consumer.

  1. Branding

  2. Marketing

  3. Brand logo

  4. None of the above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product.Branding allows companies to build their reputations as well as expand beyond the original product and service, and add to the revenue generated by the original brand. 

Multiple choice commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

The part of a brand which can be recognized but not utter able is called _______. 

  1. Brand name

  2. Trade mark

  3. Brand mark

  4. Sign
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

The part of a brand which can be recognized but not utter able is called brand mark .

Brand marks are the visual images , elements or the symbols to get identified by the customers . Brand mark serve as the purposes of contributing to building and maintaining the brand's image .

Multiple choice commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Marketer has to decide whether the product will be sold under brand name or ______ name.

  1. General

  2. Generic

  3. Non brand

  4. Branded
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

A generic brand is a type of consumer product that lacks a widely recognized name or logo because it is typically isn't advertised. Generic brands are usually less expensive than brand-named products. The marketer has to decide whether to develop a brand for the specific product over give it a generic brand without spending on the advertisement and promotions 

Multiple choice commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Brand helps the seller to _______ between its product and  competitor's products.

  1. Connect

  2. Differentiate

  3. Draw similarity

  4. Refer
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company  who owns the idea or image.  This helps the consumer to differentiate the brand from those of competitors. Branding allows companies to build their reputations as well as expand beyond the original product and service and add to the revenue generated by the original brand.

Multiple choice commercial applications advertising and brand promotion definition and merits of brand and branding branding and packaging marketing mix concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Product is something made in a factory; a ________ is something bought by the customer.

  1. product

  2. brand

  3. branding

  4. loyalty
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

While a product is a physical item manufactured in a factory, a brand is the psychological and emotional value that the customer perceives and chooses to buy.