Tag: marketing mix

Questions Related to marketing mix

Airtight containers and packets used for chips, biscuits and jams etc., are the example of ______________.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Product identification

  2. Product promotion

  3. Product Protection

  4. Product differentiation

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Correct Option: C
Explanation:

Protective packaging products are designed and constructed to protect the goods from atmospheric, magnetic, electrostatic, vibration or shock damage. Products include types of boxes or storage containers, packing materials, liners, and spacers.

The evaluation criteria for the new product should include all of the following EXCEPT ________.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. determination of market demand

  2. determination of the suppliers

  3. pricing and marketing policies of other competing firms

  4. product should be profitable

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Correct Option: B

Which is not a function of packaging?

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Product identification

  2. Product protection

  3. Product production

  4. Product promotion

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Correct Option: C
Explanation:

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Product promotion is done with the help of attractive designs and colours help in drawing people's attention towards the product. This leads to increase sales. With the help of packaging, the product can be easily identified by consumers. 

Primary packaging refers to additional layer of packaging.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. True

  2. False

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Correct Option: B
Explanation:

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Primary packaging which refers to product's immediate package. 

There are _____ levels of packaging.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. One

  2. Two

  3. Three

  4. Four

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Correct Option: C
Explanation:

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers.

There are three levels of packaging i.e 
Primary packaging which refers to product's immediate package. 
Secondary packaging is the additional packaging given to a product to protect it.  
Transportation packaging refers to packages essential for storing, identifying and transporting. 

Transportation packaging is on which level of packaging?

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. One

  2. Two

  3. Three

  4. Four

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Correct Option: C
Explanation:

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers.  Transportation packaging is the third level of packaging that refers to packages essential for storing, identifying and transporting. 

_______ refers to product's immediate containers. 

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Primary packaging

  2. Secondary pckaging

  3. Transportation packaging

  4. Packaging

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Correct Option: A
Explanation:

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Primary packaging which refers to product's immediate package. 

_______ refers to an additional layer of protection that are kept till the product is ready to use.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Protection packaging

  2. Primary packaging

  3. Transportation packaging

  4. Secondary packaging

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Correct Option: D
Explanation:

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers.

 Secondary packaging is the additional packaging given to a product to protect it.

_______ refers to the act of designing and producing the container and the wrapper of the product.

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Branding

  2. Marketing

  3. Wrapping

  4. Packaging

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Correct Option: D
Explanation:

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Product promotion is the new consideration as packaging with the help of attractive designs and colors help in drawing people's attention towards the product. This leads to increase sales.

Which of the following is not an important factor of packaging?

organisation of commerce and management marketing mix branding and packaging marketing marketing management

  1. Product differentiation

  2. Innovational opportunity

  3. Raising standards of health and sanitation

  4. Uniqueness of the product

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Correct Option: D