Tag: marketing mix

Quizzes (27) Questions (128)

Questions Related to marketing mix

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

You are preparing a one page handout for a business presentation that will include a small photo of a new prototype you hope to design. So that the photo gets maximum emphasis on a page otherwise filled with text, placed in it

  1. In the top left quadrant of the page

  2. In the bottom left quadrant of the page

  3. In the center of the page

  4. On the back of the page
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

In Western cultures, readers typically scan pages from top-left to bottom-right. Placing an image in the top-left quadrant ensures it is seen first, providing maximum emphasis.

Multiple choice organisation of commerce and management marketing mix definition and functions of production department production or works department ideologies/concepts/views of marketing management

The most popular type of media in terms of total hours of consumption per year is __________.

  1. television

  2. radio

  3. Internet

  4. newspaper
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Television historically maintains the highest total hours of consumption per year compared to other traditional media formats like radio or newspapers. While internet usage is growing rapidly, television remains a dominant force in aggregate consumption metrics.

Multiple choice organisation of commerce and management marketing mix definition and functions of production department production or works department ideologies/concepts/views of marketing management

Match the following.

$1$. Market development a) The developing of new products for sale in new markets
$2$. Product development b) Developing new products for sale in existing markets
$3$. Market penetration c) Increasing the sales of existing products in existing markets
$4$. Diversification d) Selling of existing products in new markets
  1. $1$-a, $2$-c, $3$-d, $4$-b
  2. $1$-d, $2$-b, $3$-c, $4$-a
  3. $1$-d, $2$-b, $3$-a, $4$-c
  4. $1$-b, $2$-d, $3$-c, $4$-a
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

The Ansoff Matrix defines these strategies: Market development (existing products, new markets = d), Product development (new products, existing markets = b), Market penetration (existing products, existing markets = c), and Diversification (new products, new markets = a). Option B correctly maps these.

Multiple choice organisation of commerce and management marketing mix definition and functions of production department production or works department ideologies/concepts/views of marketing management

under network marketing the product reaches the customers from the __________.

  1. manufacturers

  2. distributors

  3. manufacturers via distributors

  4. agent
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Network marketing (or multi-level marketing) typically involves a structure where products move from the manufacturer to the end consumer through a network of independent distributors or representatives, bypassing traditional retail intermediaries.

Multiple choice organisation of commerce and management marketing mix definition and functions of production department production or works department ideologies/concepts/views of marketing management

The amount of quality output for amount of input means ____________.

  1. productivity

  2. decrease in profit

  3. sales increase

  4. increase In profits
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Productivity is defined as the ratio of output produced to the input used. High productivity means achieving more output with the same or fewer inputs.

Multiple choice organisation of commerce and management marketing mix definition and functions of production department production or works department ideologies/concepts/views of marketing management

____________ is the value of money that has been used up to produce something.

  1. Cost

  2. Price

  3. Rate

  4. Capital
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Cost represents the monetary value of resources (labor, materials, overhead) consumed to produce a good or service. Price is what the customer pays, while capital refers to assets used in production.

Multiple choice organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

______ is not true for Press Release

  1. It should be brief

  2. It should be hand written

  3. It should be interesting

  4. It should be factual
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

A press release should be professional, factual, and concise. It is typically distributed electronically or via formal channels, so being handwritten is not standard or appropriate for professional communication.

Multiple choice organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

Where a firm allows another firm in a foreign market to use its technical know-how and trade mark, it is known as

  1. Franchising

  2. Network marketing

  3. Indirect marketing

  4. All of above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Franchising involves a business model where a franchisor grants a franchisee the right to use its trademark, business systems, and technical know-how in exchange for fees or royalties.

Multiple choice organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

Properly planned advertising is known as____________.

  1. Empirical method

  2. Scientific advertising

  3. Advertisement copy

  4. Advertising budget
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Scientific advertising refers to the application of research, data, and systematic planning to create advertising campaigns that are effective and measurable.