Tag: marketing mix

Quizzes (27) Questions (128)

Questions Related to marketing mix

Multiple choice organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

The most popular method of publicity is?

  1. Press publicity

  2. Direct mail

  3. Out-door publicity

  4. Speciality advertising
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Press publicity, which includes news releases and media coverage, is widely considered the most popular and effective form of publicity due to its reach and perceived credibility.

Multiple choice organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

Promotion-mix includes ______.

  1. advertising and personal selling

  2. sales promotion

  3. public relations

  4. all of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation
Promotional mix is a market of 4P's of marketing. Promotional mix give various tools and strategies as of how a product can be promoted. Advertising personal selling, sales promotion, publicity and public relations are the main tools of promoting a company's product and making customers aware about the company offers.
Multiple choice organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

________ is an unpaid form of communication.

  1. Personal selling

  2. Publicity

  3. Advertising

  4. Face to face communication
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Publicity is defined as a non-paid form of communication that reaches the public through media channels, unlike advertising which is paid for by the sponsor.

Multiple choice organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

________ refers to offering extra quantity of the product. It is commonly used by marketer of FMCG products.

  1. Rebate

  2. Refund

  3. Discount

  4. Quantity gifts
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Quantity gifts, or bonus packs, involve providing extra product at the same price, a common sales promotion tactic used in the FMCG sector to encourage bulk buying.

Multiple choice organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

Which of the following means the special right given by a manufacturer or a parent organization to another individual or firm to sell to the former's product or service in a specified given area(s)?

  1. Franchise

  2. Network marketing

  3. Indirect marketing

  4. All of above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

A franchise is a contractual relationship where a franchisor grants a franchisee the right to operate a business using the franchisor's brand and methods in a specific territory.

Multiple choice organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

Franchising is...............

  1. Purchasing all parts of the company

  2. Allowing another party to use product or service under owner's name

  3. Joining two or more companies

  4. A company acquiring another company at its will
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Franchising is a business arrangement where a party (the franchisee) is granted the right to use the trademark and business model of another party (the franchisor) to sell goods or services.

Multiple choice organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

Which one of the following is the correct sequence in sample design?
i. Sampling unit
ii. Size of samples
iii. Type of universe
iv. Source list
v. Sampling procedure

  1. $i, ii, iii, iv, v$
  2. $iii, iv, i, ii, v$
  3. $iii, i, iv, ii, v$
  4. $iii, v, i, iv, ii$
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

The logical sequence for sample design is: 1) Define the universe (iii), 2) Define the sampling unit (i), 3) Prepare the source list (iv), 4) Determine sample size (ii), and 5) Execute the sampling procedure (v).

Multiple choice commerce marketing mix marketing environment meaning and definition of marketer role of marketing

The small-scale industries sector contributes almost _________ of the gross industrial value added in the Indian economy.

  1. $20\%$
  2. $40\%$
  3. $60\%$
  4. $80\%$
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

In the Indian economy, the small-scale industries (SSI) sector has historically contributed approximately 40% of the gross industrial value added. It also accounts for a significant share of total exports and employment.

Multiple choice commerce marketing mix marketing environment meaning and definition of marketer role of marketing

Product mix is the.

  1. List of the name of all companies

  2. List of the name of various products

  3. List of the name of various entrepreneurs

  4. List of all products offered for sale by a company
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The product mix (or product assortment) refers to the complete set of all products and items that a particular seller offers for sale. It consists of various product lines and individual product items.