Tag: marketing mix

Questions Related to marketing mix

The most popular method of publicity is?

organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

  1. Press publicity

  2. Direct mail

  3. Out-door publicity

  4. Speciality advertising

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Correct Option: A

Promotion-mix includes ______.

organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

  1. advertising and personal selling

  2. sales promotion

  3. public relations

  4. all of the above

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Correct Option: D
Explanation:
Promotional mix is a market of 4P's of marketing. Promotional mix give various tools and strategies as of how a product can be promoted. Advertising personal selling, sales promotion, publicity and public relations are the main tools of promoting a company's product and making customers aware about the company offers.

________ is an unpaid form of communication.

organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

  1. Personal selling

  2. Publicity

  3. Advertising

  4. Face to face communication

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Correct Option: B

________ refers to offering extra quantity of the product. It is commonly used by marketer of FMCG products.

organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

  1. Rebate

  2. Refund

  3. Discount

  4. Quantity gifts

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Correct Option: D

Publicity is a non personal form of communication.

organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

  1. True

  2. False

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Correct Option: A

Which of the following means the special right given by a manufacturer or a parent organization to another individual or firm to sell to the former's product or service in a specified given area(s)?

organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

  1. Franchise

  2. Network marketing

  3. Indirect marketing

  4. All of above

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Correct Option: A

Franchising is...............

organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

  1. Purchasing all parts of the company

  2. Allowing another party to use product or service under owner's name

  3. Joining two or more companies

  4. A company acquiring another company at its will

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Correct Option: B

Which one of the following is the correct sequence in sample design?
i. Sampling unit
ii. Size of samples
iii. Type of universe
iv. Source list
v. Sampling procedure

organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

  1. $i, ii, iii, iv, v$

  2. $iii, iv, i, ii, v$

  3. $iii, i, iv, ii, v$

  4. $iii, v, i, iv, ii$

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Correct Option: C

The small-scale industries sector contributes almost _________ of the gross industrial value added in the Indian economy.

commerce marketing mix marketing environment meaning and definition of marketer role of marketing

  1. $20\%$

  2. $40\%$

  3. $60\%$

  4. $80\%$

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Correct Option: B

Product mix is the.

commerce marketing mix marketing environment meaning and definition of marketer role of marketing

  1. List of the name of all companies

  2. List of the name of various products

  3. List of the name of various entrepreneurs

  4. List of all products offered for sale by a company

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Correct Option: D