Tag: marketing mix

Quizzes (27) Questions (128)

Questions Related to marketing mix

Multiple choice commercial applications public relations meaning, nature, importance and scope of public relations publicity and public relations marketing mix

Development process is taken for_________.

  1. Middle and lower level people

  2. Manager & executies

  3. Executives

  4. None of above
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Development process is taken for managers and executives. Development is an integral part of HR function. It helps to facilitate overall development. It helps to achive the organizational goal.

Multiple choice organisation of commerce and management marketing mix elements of marketing mix middlemen physical distribution and channels

Out of these what is not considered an unacceptable business practices?

  1. Door-to-door sales.

  2. False advertising

  3. Referral selling.

  4. Abusive debt collection methods.
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

False advertising, referral selling, and abusive debt collection are widely recognized as unethical or illegal business practices. Door-to-door sales is a legitimate, though traditional, method of selling.

Multiple choice organisation of commerce and management marketing mix elements of marketing mix middlemen physical distribution and channels

Two-level channel of distribution is most suited for goods like ________.

  1. rice, sugar and pulses

  2. soaps, oil

  3. clothes

  4. all of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

A two-level channel involves a manufacturer, a wholesaler, and a retailer. This is common for consumer goods like food items, soaps, and clothing where wide distribution is required.

Multiple choice organisation of commerce and management marketing mix elements of marketing mix middlemen physical distribution and channels

Choose the product related factor(s) that affect the choice of channels of distribution.

  1. Adoption of newer channels.

  2. Whether the product is perishable or a non-perishable.

  3. Financial strength of the company.

  4. Management want to have greater control on the channel members.
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Perishability is a key product-related factor. Perishable goods require shorter channels to ensure they reach the consumer before spoiling, whereas non-perishables can use longer channels.

Multiple choice organisation of commerce and management marketing mix elements of marketing mix middlemen physical distribution and channels
Which option is incorrect among the following?
Functional wholesalers are classified into _______.

  1. brokers

  2. service wholesalers

  3. commission men

  4. selling agents
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Functional wholesalers include merchant wholesalers who take title to goods. The categories are brokers, commission merchants, and selling agents (all of whom facilitate without taking title), and service wholesalers who take title and provide services. The question asks for the incorrect option.

Multiple choice organisation of commerce and management marketing mix elements of marketing mix middlemen physical distribution and channels

Manufacturer- Agent- Wholesaler- Retailer- Consumer. This is the ________ channel of distribution. 

  1. Zero level

  2. One level

  3. Two level

  4. Three level
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Channels of distribution is a chain of business or intermediaries through which goods or services until it reaches the end customer .

Manufacturer-Agents-Wholesaler-Retailer-Consumer . This is the three level channel of distribution.

Multiple choice organisation of commerce and management marketing mix elements of marketing mix middlemen physical distribution and channels

_______ is the most simple and shortest mode of distribution channel.

  1. Indirect channel

  2. Direct channel

  3. Two level channel

  4. None of the above
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

A direct channel of distribution involves no intermediaries between the producer and the consumer, making it the most simple and shortest mode of distribution.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

"We invite new thinking, so even more fantastic ideas can evolve. We take chances. We exceed expectations. We help dreamers dream." This is vision of....

  1. Nike

  2. Facebook

  3. Google

  4. Sony
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The provided vision statement is associated with Sony, reflecting their corporate philosophy of innovation and creativity.